Global Organic Tea Market - 2020-2027

Global Organic Tea Market - 2020-2027

Market Overview

Organic tea is free of synthetic fertilizers, pesticides, and herbicides. It relies on ecological processes, biodiversity and cycles adapted to local conditions rather than inputs with adverse effects. In organic tea production, toxic chemicals are bypassed, freeing soil from exposure to harmful herbicides and pesticides. Compost, natural organic matter, and plants provide the necessary ground cover and nutrients.

The global organic tea market size was worth US$ XX billion in 2019 and further predicted to reach US$ XX billion by 2027, at a CAGR of XX% during the forecast period (2020-2027).

Market Dynamics

The growth in organic tea consumption and increasing tea product demand is expected to propel the overall market growth. Moreover, the rising consumer preference for organic and healthy tea products, including natural ingredients, will further enhance the organic tea demand globally. The consumption of organic tea is growing and is expected to boost the forecast year's organic tea market growth.

Rising demand for Organic Tea Products in the developing countries

Considering the current market, the organic tea products demand is increasing in developing countries such as China, Malaysia, Thailand, India, Mexico, Indonesia, Egypt, and African countries significantly consumer owing to rising awareness for health concerns because health benefits of organic tea products are very high as compare to conventional tea, in organic tea there will be no harmful pesticides. The trend of being healthy also increases the demand for organic tea products, and people are even drinking nutrients rich drinks and prefer organic products.

Increasing health awareness among consumers globally

Tea is a trendy beverage globally; it is made by boiling leaves and buds obtained from the plant Camellia Sinensis. It is a plant that produces tea leaves and buds. Cultivation of organic tea is done without pesticides and fertilizers, which are full of harmful chemicals. Tea is a refreshing drink that reduces stress and also helps to low cholesterol. Organic tea is rich in antioxidants, further increasing the demand for consumers across the world during the forecast period.

COVID-19 Impact Analysis

COVID-19 pandemic affected the global economy in many terms. Still, there is an effect in organic tea production, and in pandemic time, its demand is increasing more because it is helpful for the healthy disease. The various health benefits claimed by the manufacturers also attract consumers towards organic tea products. In pandemic time, people are very health-conscious, so they prefer organic products and consume more, so pandemic time is suitable for organic tea manufacturers.

Segment Analysis

The organic tea market has been classified into black tea, green tea, white tea, oolong tea, and others.

Black tea account Market has the highest share in the market

The consumption of black tea is massive in developing countries such as India, China, and Indonesia. The growth of black tea is also driven due to associated health benefits such as higher amount of antioxidants. Consumers are widely raising the demand for the black tea owing to growing awareness regarding safer counterparts of organically grown teas than others. It is also expected that the clean label and natural products' growth will create significant opportunities in the market growth during the forecast period.

Based on the form, the organic tea market is classified into tea bag, liquid, and leaf & powder.

Leaf & powder organic tea form estimated to dominate the market during the forecast period

Leaf & powder segment accounted for the leading market share in organic tea sales during the forecast period. These products offer the consumers a choice to decide the taste of their tea, which can be preferred both strong and mild. The buyers are likely to opt for such products as they are comparatively economical and affordable. The tea bag segment is expected to grow with the highest CAGR during forecast years. Furthermore, these organic tea forms are being preferred due to their easy use almost anywhere and everywhere. Consumers who are well-versed about the taste of their tea can carry these products all alone and summon the tea as per their desire without bothering about the availability of the raw material and appropriate brewing method.

Geographical Analysis

Based on geography, the study analyzes the organic tea market in the global market, including North America, Europe, Asia-Pacific, South America, and the Middle East & Africa.

North America leads the global market throughout the forecast period

North America dominates the market in terms of value and volume due to leading manufacturing companies’ presence and easy accessibility of premium quality organic tea ingredients based on food & beverage products. It is also leading due to the growth in demand for clean label ingredients and flavored products. In Europe, the growing demand for processed foods and high awareness for health-conscious products further enhances its market position in the global organic tea market in the coming years.

The Asia Pacific is estimated to grow at the organic tea market's highest growth rate during the forecast period. The growth of the region is primarily driven due to increasing health diseases and confectionery product consumption. The global companies are investing in the region to increase export from the low-cost area, which is further expected to increase the domestic region’s organic tea consumption during the forecast period.

Competitive Landscape

The organic tea market is highly competitive, owing to the presence of big tea brands. The key organic tea players contributing to the global market's growth include Tata Global Beverages, Yethai Tea, Ikeda Tea World, Mother Parkers, Amelia Bay, Sugimoto Tea Company, Bombay Burmaha, Mcleod Russel, Goodricke Group, Rossell India, Firsd Tea, Zuxiang, Orgse Tea, and COFCO Corporation. The major players are adopting new product launch and expansion strategies for global growth in the organic tea market.

Tata Global Beverages

Overview: Tata global beverages is engaged in the production, manufacturing, and distribution of tea, coffee, water, and food products. Its products in tea Tata Tea, Tetly, Vitax, Good Earth, Teapigs these are the tea products. It also offers some food, water, and coffee products Tata Coffee Grand, Map Coffee, Himalayan, Tata Water Plus, Tata Sampann, Tata salt. It is also providing export and import service all over the world. It has operations in Asia, Africa, US, Europe, Australia, and the Middle East. The company is headquartered in Kolkata, West Bengal, India.

Product Portfolio: The company's portfolio comprises organic tea products, water products, food products, and coffee products and provides some other services.

Why Purchase the Report?
• Visualize the organic tea market segmentation composition by type, form, taste, distributing channel, and region, highlighting the critical commercial assets and players.
• Identify commercial opportunities in the organic tea market by analyzing trends and co-development deals.
• Excel data sheet with thousands of data points of organic tea market - level 4 segmentation.
• PDF report with the most relevant analysis cogently put together after exhaustive qualitative interviews and in-depth market study.
• Product mapping in excel for the critical product of all major market players.

The Global Organic Tea Market report would provide access to an approx. 72 market data table, 70 figures, and 270 pages.

Target Audience
• Service Providers/ Buyers
• Industry Investors/Investment Bankers
• Education & Research Institutes
• Research Professionals
• Emerging Companies
• Manufacturers