Sports Betting Market(Global): Analysis By Platform (Online and Land-Based), By Type (Onshore and Offshore), By Betting Type (Fixed Odds Wagering, Exchange Betting, Live/In Play Betting, eSports Betting, and Others), By Sports Type (Football, Horse Racing

Global Sports Betting Market: Analysis By Platform (Online and Land-Based), By Type (Onshore and Offshore), By Betting Type (Fixed Odds Wagering, Exchange Betting, Live/In Play Betting, eSports Betting, and Others), By Sports Type (Football, Horse Racing, Basketball, Baseball, Cricket, Hockey, and Others) By Region Size and Trends with Impact of COVID-19 and Forecast up to 2029 - Report Summary
Report Metrics Details
Years Considered 2019-2029
Base Year 2023
Forecast Period 2024-2029
Page Count 193
Units Referenced US $
Segments/Key Topics By Platform, By Type, By Betting Type, By Sports Type
Regions Covered Asia Pacific (China, Japan, Australia, India, and Rest of Asia Pacific), Europe (UK, France, Italy, Germany, Spain, and Rest of Europe), North America (The US, Canada, and Mexico), and Rest of the World
Key Companies Mentioned International Game Technology Plc. (IGT), Super Group Limited (Betway), Kindred Group Plc, Flutter Entertainment Plc., 888 Holdings (888sport), Entain Plc., Churchill Downs Incorporated, Sun International (SunBet), Rivalry Corp., Draftkings Inc., ComeOn Group, and Fortuna Entertainment Group A.S.

Five FAQs about the Report

What is the size of this market?
The global sports betting market was valued at US$98.36 billion in 2023.

What is the forecasted growth for this market?

The market value is expected to US$169.37 by 2029, growing at a CAGR of 9.43% over the projected period of 2024-2029.

What are key factors driving this market?
As more jurisdictions legalize sports betting and regulations become more standardized, the market would expand further, unlocking new revenue streams and driving competition among operators. Moreover, ongoing technological innovations, such as blockchain and virtual reality, hold the potential to revolutionize the industry and offer novel betting experiences to consumers. Additionally, the proliferation of sports content across various digital platforms and the rise of esports present new avenues for growth and diversification within the sports betting market. Overall, the convergence of regulatory reforms, technological advancements, and evolving consumer preferences is poised to sustain the momentum of the sports betting industry in the years to come.

How is this market segmented in this report?
In the report, the global sports betting market can be segmented based on platform (Online and Land-Based), betting type (Fixed Odds Wagering, Exchange Betting, Live/In-Play Betting, eSports Betting, and Others), sports type (Football, Horse Racing, Basketball, Baseball, Cricket, Hockey, and Others). The online sports betting market has been further bifurcated based on type (Onshore and Offshore).

What is the definition of this market in this report?
Sports betting involves predicting the outcome of sporting events and placing wagers on those predictions. It's a form of gambling where individuals, known as bettors, place bets on various sports events such as football, basketball, baseball, horse racing, and more.

What are the major influences driving the growth/decline of this market?
The global sports betting market growth is predicted to be supported by numerous growth drivers such as rising purchasing power, increasing number of internet users, increasing casino visitation, growing popularity of sports events, integration of sports betting with media and entertainment, favorable government regulations, and many other factors. Conversely, the market growth would be negatively impacted by various challenges such as increasing gaming tax revenues, data integrity & security, match-fixing and integrity concerns, etc. Moreover, the market growth would succeed in various market trends like growing popularity of e-sports, increasing 5G adoption, insourcing of sportsbook technology, consolidation in the online gambling market, growing impact of technologies (AI & ML, AR/VR, and blockchain), increasing engagement through social betting platforms, multicurrency factor, etc.

ABSTRACT:The global sports betting market was valued at US$98.36 billion in 2023. The market value is expected to reach US$169.37 billion by 2029. Sports betting involves predicting the outcome of sporting events and placing wagers on those predictions. It's a form of gambling where individuals, known as bettors, place bets on various sports events such as football, basketball, baseball, horse racing, and more.

As more jurisdictions legalize sports betting and regulations become more standardized, the sports betting market would expand further, unlocking new revenue streams and driving competition among operators. Moreover, ongoing technological innovations, such as blockchain and virtual reality, hold the potential to revolutionize the industry and offer novel betting experiences to consumers. Additionally, the proliferation of sports content across various digital platforms and the rise of e-sports present new avenues for growth and diversification within the sports betting market. Overall, the convergence of regulatory reforms, technological advancements, and evolving consumer preferences is poised to sustain the momentum of the sports betting industry in the years to come. The market is expected to grow at a CAGR of approx. 9% during the forecasted period of 2024-2029.

Moreover, the rapid growth of the sports betting market globally has been driven by several key government regulations and policy changes. For instance, regulators are emphasizing the need for operators to implement responsible gambling measures to protect consumers from harm. For example, many jurisdictions require operators to offer tools such as self-exclusion programs, deposit limits, and responsible gambling education initiatives. These regulations not only promote consumer protection but also enhance the credibility and sustainability of the sports betting industry. For instance, the UK has a well-established gambling market with a robust regulatory framework. The Gambling Commission oversees licensing and enforces responsible gambling measures, creating a safe and trusted environment for consumers.

Market Segmentation Analysis:

By Platform: The report provides the bifurcation of the market into two segments based on the platform: Online and Land-Based. The online segment held the highest share of the market and is expected to be the fastest-growing segment in the forecasted period. The online sports betting market has seen solid growth fuelled by the structural shift from land-based to online gambling and the increased demand for digital products and experiences in the sector. The US market has in recent years stood out in terms of growth, and has gradually started to regulate and allow online gambling licenses. Moreover, the increasing accessibility of smartphones, tablets, and computers has made it easier for individuals to engage in betting activities from virtually anywhere, at any time. This convenience factor is driving more people to opt for online betting platforms over traditional brick-and-mortar establishments.

By Type: The online sports betting platform has been further analyzed based on the following types: Onshore and Offshore. Onshore online sports betting held the highest share of the market and is expected to be the fastest-growing segment in the forthcoming years. The onshore segment of the online sports betting market is experiencing robust growth as governments recognize the economic benefits and consumer demand for online betting, they are enacting legislation to permit and oversee these activities. This legalization not only legitimizes the industry but also fosters consumer trust and confidence, leading to higher participation rates. Additionally, onshore online betting platforms are often subject to stringent regulatory requirements and consumer protection measures, which can help mitigate risks and ensure fair play.

By Betting Type: The report further provides the segmentation based on the following betting types: Fixed Odds Wagering, Exchange Betting, Live/In-Play Betting, eSports Betting, and Others. Fixed odds wagering held the highest share of the market, whereas eSports betting is expected to be the fastest-growing segment in the forecasted period. Fixed odds wagering is expected to continue growing in the forthcoming years due to its simplicity, accessibility, and widespread popularity among bettors. Fixed odds betting provides certainty to bettors regarding potential returns, which appeals to both casual and experienced bettors alike. On the other hand, the growing popularity of eSports as a spectator sport, particularly among younger demographics, has fueled the demand for eSports betting. Additionally, advancements in technology and the widespread availability of high-speed internet connections have made it easier for fans to watch eSports tournaments and place bets online.

By Sports Type: The report provides the glimpse of the sports betting market based on the following sports type: Football, Horse Racing, Basketball, Baseball, Cricket, Hockey, and Others. Football held the highest share of the market and is expected to be the fastest-growing segment in the forecasted period. The immense popularity of football, with its large fan base and widespread coverage across various media platforms, provides ample opportunities for betting operators to capitalize on the sport's popularity. Major football leagues and tournaments, such as the English Premier League, UEFA Champions League, and FIFA World Cup, attract millions of viewers worldwide, creating a high level of interest and engagement among sports enthusiasts. Additionally, the global nature of football ensures a continuous stream of betting opportunities throughout the year, with matches taking place across different leagues and competitions.

By Region: The report provides insight into the sports betting market value based on the regions: Asia Pacific, Europe, North America, and the Rest of the World. Asia Pacific held the major share of the market. The rising disposable incomes in many Asian countries have contributed to a higher demand for recreational activities, including sports betting, as people have more expendable income to allocate towards entertainment. Additionally, the popularity of sports, particularly football, cricket, and basketball, has surged in the region, driving interest in related betting activities. While gambling is generally illegal in Mainland China, state-run lotteries like the Welfare Lottery and Sports Lottery are exceptions and are permitted by the government. Online sports betting in the country offers convenience and a plethora of options, including markets for popular games like League of Legends and Dota.

Sports betting is legal in the UK, with a rich history and a well-regulated industry that has made the UK a world leader in sports betting. The Betting and Gaming Act of 1960 legalized betting shops, which quickly became a staple of British high streets. The UK has a long tradition of sports betting, particularly on horse racing events, dating back hundreds of years. The industry underwent a significant transformation with the digital revolution, leading to the development of online betting platforms that revolutionized the way bets are placed, making sports betting more accessible and diverse. The UK Gambling Commission, established in accordance with the Gambling Act of 2005, enforces stringent regulations to protect customers, prevent minors from gambling, and address problem gambling.

The US is regulating online sports betting on a state-by-state basis. For example, New York State introduced online sports betting in 2022, which significantly increased the US TAM (total addressable market) in its first year of going live. To a large extent driven by the potential tax dollars from regulated gambling, more US states and Canadian provinces are expected to regulate in the near term, further expanding the market. Moreover, as the market matures, operators will be able to optimize their offerings and attract more consumers.

Market Dynamics:

Growth Drivers: The global sports betting market has been growing over the past few years, due to factors such as rising purchasing power, increasing number of internet users, growing online gambling market, increasing casino visitation, growing popularity of sports events, integration of sports betting with media and entertainment, favorable government regulations, and many other factors. The rapid growth of the sports betting market globally has been driven by several key government regulations and policy changes. For instance, many countries have moved to legalize and regulate sports betting, creating new opportunities for market growth. For example, the US has seen a significant expansion of the sports betting market following the Supreme Court's decision to overturn the Professional and Amateur Sports Protection Act (PASPA) in 2018, allowing individual states to legalize sports betting. Since then, 36 states have legalized sports betting, with 30 states offering live betting as of 2023. This has led to a significant increase in the popularity of sports betting in the US. Moreover, countries such as Canada, Germany, the Netherlands, Australia, and Ireland have also seen changes in their regulatory landscape, with more markets opening up to licensed operators. This global expansion has led to increased competition among operators, driving innovation and growth in the industry.

Challenges: However, the market growth would be negatively impacted by various challenges such as increasing gaming tax revenues, data integrity & security, match-fixing and integrity concerns, etc.

Trends: The market is projected to grow at a fast pace during the forecast period, due to various latest trends such as growing popularity of e-sports, increasing 5G adoption, insourcing of sportsbook technology, consolidation in the online gambling market, growing impact of technologies (AI & ML, AR/VR, and blockchain), increasing engagement through social betting platforms, multicurrency factor, etc. The increasing revenue and audience of esports have a significant impact on the growth of the sports betting market by expanding the potential betting audience and diversifying the available betting opportunities. As esports continues to gain popularity and mainstream acceptance, they attract a growing number of fans who are interested in engaging with the competitive gaming scene. This burgeoning audience represents a new demographic of potential bettors for sports betting operators, particularly those offering esports betting markets.

Impact Analysis of COVID-19 and Way Forward:

The COVID-19 pandemic presented significant challenges for the global sports betting market, particularly for land-based operators reliant on traditional betting formats. However, it also accelerated the digital transformation of the industry, driving innovation and adaptation in the online sector. As sporting events gradually resumed and restrictions eased, the sports betting market began to recover, albeit with lasting impacts on consumer behavior and industry dynamics. As live sports events resumed and consumer confidence returned, the sports betting market demonstrated resilience and agility, paving the way for sustainable growth and evolution in the years to come.

Competitive Landscape:

The global sports betting industry is highly competitive landscape characterized by a mix of established players, emerging startups, and technological innovations.

The key players in the global sports betting market are:

International Game Technology Plc. (IGT)
Super Group Limited (Betway)
Kindred Group Plc
Flutter Entertainment Plc.
888 Holdings (888sport)
Entain Plc.
Churchill Downs Incorporated
Sun International (SunBet)
Rivalry Corp.
Draftkings Inc.
ComeOn Group
Fortuna Entertainment Group A.S.

These industry giants continuously engage in mergers, acquisitions, and strategic partnerships to expand their market presence and diversify their offerings. Additionally, the industry has witnessed the rise of digital platforms and mobile betting apps, intensifying competition further. Regulatory changes and the legalization of sports betting in various jurisdictions worldwide also shape the competitive landscape, influencing market entry strategies and investment decisions for both established firms and new entrants.


1. Executive Summary
2. Introduction
2.1 Sports Betting: An Overview
2.1.1 Introduction to Sports Betting
2.1.2 Types and Method of Sports Betting
2.1.3 Sports Betting Industry Value Chain
Table 1: Sports Betting Industry Value Chain
2.2 Sports Betting Segmentation: An Overview
Table 2: Sports Betting Segmentation
3. Global Market Analysis
3.1 Global Sports Betting Market: An Analysis
3.1.1 Global Sports Betting Market: An Overview
3.1.2 Global Sports Betting Market by Value
Table 3: Global Sports Betting Market by Value; 2019-2023 (US$ Billion)
Table 4: Global Sports Betting Market by Value; 2024-2029 (US$ Billion)
3.1.3 Global Sports Betting Market by Platform (Online and Land-Based)
Table 5: Global Sports Betting Market by Platform; 2023 (Percentage, %)
3.1.4 Global Sports Betting Market by Betting Type (Fixed Odds Wagering, Exchange Betting, Live/In-Play Betting, eSports Betting, and Others)
Table 6: Global Sports Betting Market by Betting Type; 2023 (Percentage, %)
3.1.5 Global Sports Betting Market by Sports Type (Football, Horse Racing, Basketball, Baseball, Cricket, Hockey, and Others)
Table 7: Global Sports Betting Market by Sports Type; 2023 (Percentage, %)
3.1.6 Global Sports Betting Market by Region (Asia Pacific, Europe, North America, and Rest of the World)
Table 8: Global Sports Betting Market by Region; 2023 (Percentage, %)
3.2 Global Sports Betting Market: Platform Analysis
3.2.1 Global Sports Betting Market by Platform: An Overview
3.2.2 Global Online Sports Betting Market by Value
Table 9: Global Online Sports Betting Market by Value; 2019-2023 (US$ Billion)
Table 10: Global Online Sports Betting Market by Value; 2024-2029 (US$ Billion)
3.2.3 Global Online Sports Betting Market by Type (Onshore and Offshore)
Table 11: Global Online Sports Betting Market by Type; 2023 (Percentage, %)
3.2.4 Global Onshore Online Sports Betting Market by Value
Table 12: Global Onshore Online Sports Betting Market by Value; 2019-2023 (US$ Billion)
Table 13: Global Onshore Online Sports Betting Market by Value; 2024-2029 (US$ Billion)
3.2.5 Global Offshore Online Sports Betting Market by Value
Table 14: Global Offshore Online Sports Betting Market by Value; 2019-2023 (US$ Billion)
Table 15: Global Offshore Online Sports Betting Market by Value; 2024-2029 (US$ Billion)
3.2.6 Global Land-Based Sports Betting Market by Value
Table 16: Global Land-Based Sports Betting Market by Value; 2019-2023 (US$ Billion)
Table 17: Global Land-Based Sports Betting Market by Value; 2024-2029 (US$ Billion)
3.3 Global Sports Betting Market: Betting Type Analysis
3.3.1 Global Sports Betting Market by Betting Type: An Overview
3.3.2 Global Fixed Odds Wagering Sports Betting Market by Value
Table 18: Global Fixed Odds Wagering Sports Betting Market by Value; 2019-2023 (US$ Billion)
Table 19: Global Fixed Odds Wagering Sports Betting Market by Value; 2024-2029 (US$ Billion)
3.3.3 Global Exchange Sports Betting Market by Value
Table 20: Global Exchange Sports Betting Market by Value; 2019-2023 (US$ Billion)
Table 21: Global Exchange Sports Betting Market by Value; 2024-2029 (US$ Billion)
3.3.4 Global Live/In Play Sports Betting Market by Value
Table 22: Global Live/In Play Sports Betting Market by Value; 2019-2023 (US$ Billion)
Table 23: Global Live/In Play Sports Betting Market by Value; 2024-2029 (US$ Billion)
3.3.5 Global eSports Betting Market by Value
Table 24: Global eSports Betting Market by Value; 2019-2023 (US$ Billion)
Table 25: Global eSports Betting Market by Value; 2024-2029 (US$ Billion)
3.3.6 Global Other Sports Betting Market by Value
Table 26: Global Other Sports Betting Market by Value; 2019-2023 (US$ Billion)
Table 27: Global Other Sports Betting Market by Value; 2024-2029 (US$ Billion)
3.4 Global Sports Betting Market: Sports Type Analysis
3.4.1 Global Sports Betting Market by Sports Type: An Overview
3.4.2 Global Football Betting Market by Value
Table 28: Global Football Betting Market by Value; 2019-2023 (US$ Billion)
Table 29: Global Football Betting Market by Value; 2024-2029 (US$ Billion)
3.4.3 Global Horse Racing Betting Market by Value
Table 30: Global Horse Racing Betting Market by Value; 2019-2023 (US$ Billion)
Table 31: Global Horse Racing Betting Market by Value; 2024-2029 (US$ Billion)
3.4.4 Global Basketball Betting Market by Value
Table 32: Global Basketball Betting Market by Value; 2019-2023 (US$ Billion)
Table 33: Global Basketball Betting Market by Value; 2024-2029 (US$ Billion)
3.4.5 Global Baseball Betting Market by Value
Table 34: Global Baseball Betting Market by Value; 2019-2023 (US$ Billion)
Table 35: Global Baseball Betting Market by Value; 2024-2029 (US$ Billion)
3.4.6 Global Cricket Betting Market by Value
Table 36: Global Cricket Betting Market by Value; 2019-2023 (US$ Billion)
Table 37: Global Cricket Betting Market by Value; 2024-2029 (US$ Billion)
3.4.7 Global Hockey Betting Market by Value
Table 38: Global Hockey Betting Market by Value; 2019-2023 (US$ Billion)
Table 39: Global Hockey Betting Market by Value; 2024-2029 (US$ Billion)
3.4.8 Global Others Sports Betting Market by Value
Table 40: Global Others Sports Betting Market by Value; 2019-2023 (US$ Billion)
Table 41: Global Others Sports Betting Market by Value; 2024-2029 (US$ Billion)
4. Regional Market Analysis
4.1 Asia Pacific Sports Betting Market: An Analysis
4.1.1 Asia Pacific Sports Betting Market: An Overview
4.1.2 Asia Pacific Sports Betting Market by Value
Table 42: Asia Pacific Sports Betting Market by Value; 2019-2023 (US$ Billion)
Table 43: Asia Pacific Sports Betting Market by Value; 2024-2029 (US$ Billion)
4.1.3 Asia Pacific Sports Betting Market by Region (China, Japan, Australia, India, and Rest of Asia Pacific)
Table 44: Asia Pacific Sports Betting Market by Region; 2023 (Percentage, %)
4.1.4 China Sports Betting Market by Value
Table 45: China Sports Betting Market by Value; 2019-2023 (US$ Billion)
Table 46: China Sports Betting Market by Value; 2024-2029 (US$ Billion)
4.1.5 Japan Sports Betting Market by Value
Table 47: Japan Sports Betting Market by Value; 2019-2023 (US$ Billion)
Table 48: Japan Sports Betting Market by Value; 2024-2029 (US$ Billion)
4.1.6 Australia Sports Betting Market by Value
Table 49: Australia Sports Betting Market by Value; 2019-2023 (US$ Billion)
Table 50: Australia Sports Betting Market by Value; 2024-2029 (US$ Billion)
4.1.7 India Sports Betting Market by Value
Table 51: India Sports Betting Market by Value; 2019-2023 (US$ Billion)
Table 52: India Sports Betting Market by Value; 2024-2029 (US$ Billion)
4.1.8 Rest of Asia Pacific Sports Betting Market by Value
Table 53: Rest of Asia Pacific Sports Betting Market by Value; 2019-2023 (US$ Billion)
Table 54: Rest of Asia Pacific Sports Betting Market by Value; 2024-2029 (US$ Billion)
4.2 Europe Sports Betting Market: An Analysis
4.2.1 Europe Sports Betting Market: An Overview
4.2.2 Europe Sports Betting Market by Value
Table 55: Europe Sports Betting Market by Value; 2019-2023 (US$ Billion)
Table 56: Europe Sports Betting Market by Value; 2024-2029 (US$ Billion)
4.2.3 Europe Sports Betting Market by Region (The UK, France, Italy, Germany, Spain, and Rest of the Europe)
Table 57: Europe Sports Betting Market by Region; 2023 (Percentage, %)
4.2.4 The UK Sports Betting Market by Value
Table 58: The UK Sports Betting Market by Value; 2019-2023 (US$ Billion)
Table 59: The UK Sports Betting Market by Value; 2024-2029 (US$ Billion)
4.2.5 France Sports Betting Market by Value
Table 60: France Sports Betting Market by Value; 2019-2023 (US$ Billion)
Table 61: France Sports Betting Market by Value; 2024-2029 (US$ Billion)
4.2.6 Italy Sports Betting Market by Value
Table 62: Italy Sports Betting Market by Value; 2019-2023 (US$ Billion)
Table 63: Italy Sports Betting Market by Value; 2024-2029 (US$ Billion)
4.2.7 Germany Sports Betting Market by Value
Table 64: Germany Sports Betting Market by Value; 2019-2023 (US$ Billion)
Table 65: Germany Sports Betting Market by Value; 2024-2029 (US$ Billion)
4.2.8 Spain Sports Betting Market by Value
Table 66: Spain Sports Betting Market by Value; 2019-2023 (US$ Billion)
Table 67: Spain Sports Betting Market by Value; 2024-2029 (US$ Billion)
4.2.9 Rest of Europe Sports Betting Market by Value
Table 68: Rest of Europe Sports Betting Market by Value; 2019-2023 (US$ Billion)
Table 69: Rest of Europe Sports Betting Market by Value; 2024-2029 (US$ Billion)
4.3 North America Sports Betting Market: An Analysis
4.3.1 North America Sports Betting Market: An Overview
4.3.2 North America Sports Betting Market by Value
Table 70: North America Sports Betting Market by Value; 2019-2023 (US$ Billion)
Table 71: North America Sports Betting Market by Value; 2024-2029 (US$ Billion)
4.3.3 North America Sports Betting Market by Platform (Online and Land-Based)
Table 72: North America Sports Betting Market by Platform; 2023 (Percentage, %)
4.3.4 North America Online Sports Betting Market by Value
Table 73: North America Online Sports Betting Market by Value; 2019-2023 (US$ Billion)
Table 74: North America Online Sports Betting Market by Value; 2024-2029 (US$ Billion)
4.3.5 North America Land-Based Sports Betting Market by Value
Table 75: North America Land-Based Sports Betting Market by Value; 2019-2023 (US$ Billion)
Table 76: North America Land-Based Sports Betting Market by Value; 2024-2029 (US$ Billion)
4.3.6 North America Sports Betting Market by Region (US, Canada, and Mexico)
Table 77: North America Sports Betting Market by Region; 2023 (Percentage, %)
4.3.7 The US Sports Betting Market by Value
Table 78: The US Sports Betting Market by Value; 2019-2023 (US$ Billion)
Table 79: The US Sports Betting Market by Value; 2024-2029 (US$ Billion)
4.3.8 The US Sports Betting Market by Platform (Online and Land-Based)
Table 80: The US Sports Betting Market by Platform; 2023 (Percentage, %)
4.3.9 The US Online Sports Betting Market by Value
Table 81: The US Online Sports Betting Market by Value; 2019-2023 (US$ Billion)
Table 82: The US Online Sports Betting Market by Value; 2024-2029 (US$ Billion)
4.3.10 The US Land-Based Sports Betting Market by Value
Table 83: The US Land-Based Sports Betting Market by Value; 2019-2023 (US$ Billion)
Table 84: The US Land-Based Sports Betting Market by Value; 2024-2029 (US$ Billion)
4.3.11 Canada Sports Betting Market by Value
Table 85: Canada Sports Betting Market by Value; 2019-2023 (US$ Million)
Table 86: Canada Sports Betting Market by Value; 2024-2029 (US$ Billion)
4.3.12 Mexico Sports Betting Market by Value
Table 87: Mexico Sports Betting Market by Value; 2019-2023 (US$ Million)
Table 88: Mexico Sports Betting Market by Value; 2024-2029 (US$ Million)
4.4 Rest of World Sports Betting Market: An Analysis
4.4.1 Rest of World Sports Betting Market: An Overview
4.4.2 Rest of World Sports Betting Market by Value
Table 89: Rest of World Sports Betting Market by Value; 2019-2023 (US$ Billion)
Table 90: Rest of World Sports Betting Market by Value; 2024-2029 (US$ Billion)
5. Impact of COVID-19
5.1 Impact of COVID-19 on Global Sports Betting Market
5.2 Post COVID-19 Impact on Global Sports Betting Market
6. Market Dynamics
6.1 Growth Drivers
6.1.1 Rising Purchasing Power
Table 91: Global GDP Per Capita at Current Prices; 2018-2023 (US$ Thousand)
6.1.2 Increasing Number of Internet Users
Table 92: Global Internet Users; 2018-2024 (Billion)
6.1.3 Increasing Casino Visitation
Table 93: American Casino Visitation by Adults; 2018-2023 (Percentage, %)
6.1.4 Growing Popularity of Sports Events
6.1.5 Integration of Sports Betting with Media and Entertainment
6.1.6 Favorable Government Regulations
6.1.7 Increasing Use of Mobile Betting Apps
6.2 Challenges
6.2.1 Increasing Gaming Tax Revenues
Table 94: The US Annual Commercial Gaming Taxes; 2016-2023 (US$ Billion)
6.2.2 Data Integrity and Security
6.2.3 Match Fixing and Integrity Concerns
6.3 Market Trends
6.3.1 Growing Popularity of E-Sports
Table 95: Global E-Sports Audience; 2020-2025 (Million)
6.3.2 Increasing 5G Adoption
Table 96: Global 5G Mobile Subscription; 2022-2029 (Billion)
6.3.3 Insourcing of Sportsbook Technology
6.3.4 Growing Popularity of In-play/Live Betting
6.3.5 Consolidation in Online Gambling Market
Table 97: Merger and Acquisitions in Online Gambling Market
6.3.6 Platform Universality
6.3.7 Growing Impact of Technologies (AI & ML, AR/VR, and Blockchain)
6.3.8 Increasing Engagement through Social Betting Platforms
6.3.9 Multicurrency Factor
7. Competitive Landscape
7.1 Global Sports Betting Market: Competitive Landscape
7.2 The US Sports Betting Market Players by Gross Gaming Revenue Share
Table 98: The US Sports Betting Market Players by Gross Gaming Revenue Share; 2024 (Percentage, %)
8. Company Profiles
8.1 International Game Technology Plc. (IGT)
8.1.1 Business Overview
8.1.2 Operating Segments
Table 99: International Game Technology Plc. (IGT) Revenue by Segments; 2023 (Percentage, %)
8.1.3 Business Strategies
8.2 Super Group Limited (Betway)
8.2.1 Business Overview
8.2.2 Operating Segments
Table 100: Super Group Limited Revenue by Segment; 2023 (Percentage, %)
8.2.3 Business Strategies
8.3 Kindred Group Plc
8.3.1 Business Overview
8.3.2 Operating Segments
Table 101: Kindred Group Plc Revenue by Segment; 2023 (Percentage, %)
8.3.3 Business Strategies
8.4 Flutter Entertainment Plc.
8.4.1 Business Overview
8.4.2 Operating Segments
Table 102: Flutter Entertainment Plc. Revenue by Segments; 2023 (Percentage, %)
8.4.3 Business Strategies
8.5 888 Holdings (888sport)
8.5.1 Business Overview
8.5.2 Operating Segments
Table 103: 888 Holdings Revenue by Segments; 2023 (Percentage, %)
8.5.3 Business Strategies
8.6 Entain Plc.
8.6.1 Business Overview
8.6.2 Operating Segments
Table 104: Entain Plc. Revenue by Segments; 2023 (Percentage, %)
8.6.3 Business Strategies
8.7 Churchill Downs Incorporated
8.7.1 Business Overview
8.7.2 Operating Segments
Table 105: Churchill Downs Inc. Net Revenue by Segments; 2023 (Percentage, %)
8.7.3 Business Strategy
8.8 Sun International (SunBet)
8.8.1 Business Overview
8.8.2 Operating Segments
Table 106: Sun International Income by Segments; 2023 (Percentage, %)
8.8.3 Business Strategy
8.9 Rivalry Corp.
8.9.1 Business Overview
8.9.2 Operating Segments
Table 107: Rivalry Co. Gross Gaming Revenue by Segments; 2023 (Percentage, %)
8.9.3 Business Strategy
8.10 Draftkings Inc.
8.10.1 Business Overview
8.10.2 Revenue by Source
Table 108: Draftkings Inc. Revenue by Source; 2023 (Percentage, %)
8.10.3 Business Strategy
8.11 ComeOn Group
8.11.1 Business Overview
8.11.2 Business Strategy
8.12 Fortuna Entertainment Group A.S.
8.12.1 Business Overview
8.12.2 Business Strategy

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