Toys and Games Market Research Reports & Industry Analysis

The toy and games market continues to evolve with the latest trends and technologies such as the rise of augmented reality and virtual reality. In addition, the growth of e-commerce and social media has spurred significant changes in the the toy industry and gaming industry in recent years, making it more important than ever to stay up to date with the latest insights. At MarketResearch.com, we offer a wide range of comprehensive reports on the toy and games industry that can help you stay competitive and grow your business.

Toys and Games Market Sizing and Forecasts

  • In our collection, you will find a wealth of insights, including key trends and developments, market sizing, drivers and challenges, regional breakdowns, the competition landscape, and company strategies.
  • Our reports cover a full array of subjects ranging from video games and board games to puzzles to action figures and more.
  • We also cover toy and hobby retailing and toy and game manufacturing, providing you with a complete picture of the industry.
  • Additionally, our library includes a full range of country-specific studies for toys and games, ensuring that you have access to the information you need no matter where you do business.
  • Whether you are looking to launch a new product, expand your business, or simply stay abreast of the latest toy industry developments, our reports are an invaluable resource.

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Toys and Games Industry Research & Market Reports

  • Global PVC Figures Market Report, History and Forecast 2018-2029

    ... million by 2029, growing at a CAGR of 16.72% during the forecast period 2023-2029. North American market for PVC Figures was valued at $ 1,784.11 million in 2022 and will reach $ 5,873.51 million by ... Read More

  • Global Toy Market Factbook (2023 Edition): Analysis By Product Type (Games and Puzzles, Infant and Pre School Toys, Construction Toys, Dolls and Accessories, Outdoor and Sports Toys, Others), By Age, Distribution Channel, By Region, By Country: Market Ins

    ... Country: Market Insights and Forecast (2018-2028) Executive Summary Azoth Analytics has released a research report titled “Global Toy Market Factbook (2023 Edition)” which provides a complete analysis of the worldwide toy market in terms of ... Read More

  • Global Toy Market Factbook (2023 Edition): Analysis By Product Type (Games and Puzzles, Infant and Pre School Toys, Construction Toys, Dolls and Accessories, Outdoor and Sports Toys, Others), By Age, Distribution Channel, By Region, By Country: Market Insights and Forecast (2018-2028)

    ... Country: Market Insights and Forecast (2018-2028) Executive Summary Azoth Analytics has released a research report titled “Global Toy Market Factbook (2023 Edition)” which provides a complete analysis of the worldwide toy market in terms of ... Read More

  • Toys and Games in South Korea

    ... games experiencing a decline. Nevertheless, as many consumers continued to spend time at home, despite an easing of restrictions during the year, value sales of traditional toys and games remained higher than pre-pandemic levels, with ... Read More

  • Traditional Toys and Games in South Korea

    ... restrictions. Nevertheless, a number of other factors contributed to this trend towards the end of the review period. An increase in shipping and logistics costs have resulted in rising retail prices, reducing the frequency of ... Read More

  • Traditional Toys and Games in Thailand

    ... platforms. Demand was further hampered by a continued decline in the national birth rate, which led to a decrease in the number of children aged 0 to 14. With more women building careers, they are ... Read More

  • Video Games in Argentina

    ... in the world. Causes of inflation were multiple, including persistent deficit spending, continued currency devaluation and external factors such as the war in Ukraine that affected energy and grain prices in particular. However, in spite ... Read More

  • Toys and Games in Turkey

    ... higher costs of imports and production. The remarkable value growth was predominantly fuelled by the success of video games, although traditional toys and games also witnessed double-digit sales growth by the end of the review ... Read More

  • Video Games in Brazil

    ... be an important entertainment activity for teenagers and adults in Brazil, although the high price of static consoles and hand-held consoles can be prohibitive for low-income consumers. Thus, mobile games and online games are the ... Read More

  • Traditional Toys and Games in Mexico

    ... economic environment, demand for traditional toys and games began to recover, but it remained well below pre-pandemic levels. As COVID-19 fears subsided in 2022 and the remaining restrictions were lifted people started going out more ... Read More

  • Toys and Games in Mexico

    ... suffered heavy losses in 2020 following the outbreak of COVID-19. Sales benefited from the lifting of COVID-19 restrictions and consumers returning to shopping in store-based retailers, which helped to stimulate impulse purchases. Consumer confidence also ... Read More

  • Traditional Toys and Games in Hong Kong, China

    ... are designed to be both educational and entertaining, and encompass a broad range of academic topics. They have proven to be popular with families looking to bolster their children’s academic abilities while also allowing them ... Read More

  • Traditional Toys and Games in Singapore

    ... E-commerce also offers a wider range of products then offline stores, competitive pricing, and the ability to compare prices and reviews across multiple sellers, making it easier for consumers to find the best deals and ... Read More

  • Toys and Games in Argentina

    ... inflation in the world, with growth in constant value sales being significantly lower. Causes of inflation were multiple, including persistent deficit spending, continued currency devaluation and external factors such as the war in Ukraine that ... Read More

  • Toys and Games in the Netherlands

    ... games seeing slow growth over the year. Consumers, particularly parents, started to feel the pinch of inflation and were more cautious with their spending in 2022. Although inflation for traditional toys and games was low ... Read More

  • Toys and Games in Hong Kong, China

    ... toys and games saw growth, although this was only marginally higher than the growth seen in the previous year. Many major categories that performed well in 2021, such as scientific/educational toys, continued to see a ... Read More

  • Toys and Games in Thailand

    ... was reportedly the lowest in 71 years. The economic crisis, exacerbated by the pandemic and the war in Ukraine, caused many Thais to think twice about having children. With inflation climbing steadily, rising prices impacted ... Read More

  • Traditional Toys and Games in Malaysia

    ... 2022, including Spider-Man: No Way Home (December 2021), Doctor Strange in the Multiverse of Madness (March 2022), The Batman (March 2022), Jurassic World: Dominion (June 2022), Minions: The Rise of Gru (June 2022), Black Panther ... Read More

  • Traditional Toys and Games in Taiwan

    ... marked by austerity and inflation concerns. A drop in consumer purchasing power, owing to austere financial practices, combined with worries over rising prices due to stagnant payment levels, put significant pressure on traditional toys and ... Read More

  • Toys and Games in Poland

    ... living and subsequently made cutbacks in expenditure, which has impacted toys and games to some extent. The war in Ukraine contributed to the higher rate of inflation in Poland, with the higher price of gas ... Read More

  • Toys and Games in Sweden

    ... to growth over the Christmas period. The strong pandemic-induced growth, as consumers stayed indoors and had limited social interaction, could not be sustained in 2022. However, even though the pandemic is over and life has ... Read More

  • Traditional Toys and Games in Poland

    ... been a shift towards more technologically advanced toys and games for older age groups. Lego has reacted to this trend with more frequent product releases for adults, which are gaining popularity in Poland. However, traditional ... Read More

  • Traditional Toys and Games in Brazil

    ... puzzles, plush, and model vehicles. As in 2021, some of the raw materials related to traditional toys and games manufacturing continued to present high costs, however, and players therefore had to implement price increases and ... Read More

  • Traditional Toys and Games in Sweden

    ... or hybrid working, parents spent more time at home with their children during the pandemic, which led families to appreciate togetherness through toys and games. Strong pandemic-induced growth could not, however, be sustained in 2022 ... Read More

  • Toys and Games in Singapore

    ... 2022 as pent-up demand had already been released. In addition, the effects of inflation came into play, and consumers reprioritised their budgets and expenditure as the prices of goods increased. Furthermore, with the pandemic situation ... Read More

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