Natural & Organic Market Research Reports & Industry Analysis

In recent years, consumers have become more aware of what goes into the products they use. This has caused a spike in the demand natural and organic products. These products are generally transparent in their ingredients, and strive to include only ingredients found in nature, created without the use of pesticides, chemicals, and are created without the use of artificial ingredients or preservatives.

Consumers are demanding more of products that meet these specifications, from all-natural toothpastes and make-up to various household products. Their passion for these items has spurred demand, which has opened up new opportunities in the personal care and household market. While the natural and organic industry has roots in niche markets, mass marketplaces are beginning to stock these items due to rising demand.