Men's HBC Market Research Reports & Industry Analysis
Bath Products
Men’s bath products include bar soap, liquid soap, bath gel, bath salts, and body wash. The most widely used products are the soaps, though body washes have gained prominence. Men also account for a small degree of consumption of traditionally less masculine bath items such as bath oils and other additives, bubble bath, guest soaps, etc.
Deodorant
Men’s deodorant includes both simple deodorants, which neutralize or mask the odor of underarm perspiration (i.e., sweat); and antiperspirants, which actually cause pores to close.
Haircare
Of all the haircare products used by men (including shampoos, conditioners, haircolor, etc.), styling products are the likeliest to be male specific; yet this depends on cultural considerations, as well as on individual brand positionings. Styling products are any preparations that hold or sculpt men’s hair, among them creams, foams, gels, liquids, mousse, oils, pastes, pomades, sprays (aerosols or pumps), and waxes.
Shaving Products
Male-specific brands of shave cream and razors and after-shave lotion might be the first examples that come to mind when one thinks of men’s grooming products. Yet many men opt for natural/organic or prestige versions of shave cream and after-shave that often happen to be unisex. Increasingly, however, marketers in the natural/organic and prestige spheres are extending their brands with male-specific collections.
Skincare Products
The men’s skincare products category encompasses acne-fighting preparations, anti-aging serums, astringents, exfoliants, eye creams, facial cleansers, foot scrubs, hand and body lotions, masques, moisturizers, night creams, soothing balms, suncare products, self-tanning products, toners, and so on. The available assortment of male-specific versions of these products is steadily expanding.
Men's HBC Industry Research & Market Reports
-
Australia Men's Grooming
... influenced by societal shifts and changing attitudes towards masculinity, with men increasingly embracing self-care practices. Additionally, the widespread use of social media platforms has played a significant role in shaping grooming trends and encouraging men ... Read More
-
Slovenia Men's Grooming
... has undoubtedly peaked, there are still significant numbers of young Slovenian men who prefer to avoid shaving wherever possible, instead using an electric beard trimmer to keep their facial hair looking neat and tidy. At ... Read More
-
North Macedonia Men's Grooming
... well as a declining population, dampened value sales. Men’s fragrances continued to account for most value sales, followed by men’s shaving. Euromonitor International's Men's Grooming in North Macedonia report offers a comprehensive guide to the ... Read More
-
Pakistan Men's Grooming
... displayed a heightened interest in presenting themselves well, resulting in a surge in sales of fragrances. This trend highlights a shift in consumer priorities towards personal grooming and self-expression, signalling opportunities for brands to capitalise ... Read More
-
Indonesia Men's Grooming
... especially positive impact on products such as men’s hair care, men’s skin care and men’s shaving. Additionally, more men in Indonesia paid greater attention to enhancing their appearance and expanding their grooming regimes, with social ... Read More
-
Uruguay Men's Grooming
... premium men’s fragrances registered increasing demand. This positive performance can be attributed largely to the increasing trend among local men for paying more attention to their personal grooming. In fact, in per capita spending on ... Read More
-
Serbia Men's Grooming
... Serbians to adopt grooming habits, marking a notable shift in attitudes towards self-care. Interestingly, the purchasing of men's grooming products is often carried out by women. Euromonitor International's Men's Grooming in Serbia report offers a ... Read More
-
Egypt Men's Grooming
... products significantly increased. Reasons for these price rises included a big increase in the prices of imported raw materials due to the devaluation of the Egyptian pound. In addition, the increase in fuel prices affected ... Read More
-
Malaysia Men's Grooming
... to their appearance and overall wellbeing, particularly in the case of millennials and Gen Z consumers. When it comes to men’s grooming local consumers tend to prioritise hair care, and men’s styling products are key ... Read More
-
Lithuania Men's Grooming
... was noted in men's premium fragrances, with a return to socialising and gifting occasions driving strong sale levels. Premium hair care products were the second leading category, with sales growth primarily driven by men returning ... Read More
-
Latvia Men's Grooming
... grooming has once again become a daily habit among Latvian men driving sales of men’s grooming products, with particular emphasis on using bath and shower and deodorants. Price inflation added further stimulus to constant value ... Read More
-
Costa Rica Men's Grooming
... soap that is suitable for cleansing the body, hands and hair, Suave Men Body & Face Wash, and a 3-in-1 body, face and post-shave lotion from Lubriderm. Beauty and personal care items offering greater versatility ... Read More
-
Estonia Men's Grooming
... COVID-19 lockdowns, with current value and volume declines, 2022 and 2023 saw heightened demand. This increase was in line with the return to work, social activities, and the gym, fuelling product demand. In addition, the ... Read More
-
Ecuador Men's Grooming
... as the clean shaven look is no longer considered essential. However, rather than wearing shaggy, unkempt beards, local men are interested in having well-groomed and neatly trimmed beards and this has boosted sales of a ... Read More
-
Georgia Men's Grooming
... range of brands and products available and this also supported increased volume sales. Euromonitor International's Men's Grooming in Georgia report offers a comprehensive guide to the size and shape of the market at a national ... Read More
-
Kazakhstan Men's Grooming
... appearance. Men are increasingly incorporating hair, face, and body care products into their routines, demonstrating a growing awareness of self-care. However, Kazakh men generally remain conservative in their grooming habits, with most sticking to a ... Read More
-
Denmark Men's Grooming
... propensity to spend recovered slightly. Since the COVID-19 pandemic, men have returned back to work and are keen to socialise, placing a bigger focus on personal appearance. Nevertheless, in 2023 interest rates rises and utility ... Read More
-
Spotlight on Asia Health and Beauty Consumers
... patterns of health and beauty consumers in the region. It will compare Asia Pacific consumers with the global average and analyse variances between different markets in the region. Actionable insights tailored for various business roles ... Read More
-
Men's Grooming in Sweden
... between men's and women's skin and hair. This shift creates opportunities for brands to develop targeted products across various categories, catering to the evolving preferences of Swedish men. Euromonitor International's Men's Grooming in Sweden report ... Read More
-
Men's Grooming in Algeria
... conservative in their attitudes to personal grooming than older generations and more influenced by exposure to celebrity culture and international style trends via social media platforms such as Facebook, Instagram, TikTok etc. Urbanisation and increasing ... Read More
-
Men's Grooming in Portugal
... struggling to really take off. For basic beauty and personal care products such as shower gel or shampoos, many men continue to use unisex products instead of opting for specific men’s bath and shower or ... Read More
-
Global Men’s Health and Wellness Market: Analysis By Type (Beauty and Personal Care, Physical Activity, Health and Wellness Food, Wellness Tourism and Others), By Distribution Channel (Online and Offline), By Region Size & Forecast with Impact Analysis of COVID-19 and Forecast up to 2029
... Impact Analysis of COVID-19 and Forecast up to 2029 Men's health and wellness includes a broad and holistic approach to men's physical, mental and social well-being. Men are prioritizing wellness across multiple dimensions. From fitness ... Read More
-
Men's Grooming in New Zealand
... men's grooming in 2023. Across most subcategories, mainstream brands continue to be dominant due to a consumer preference for familiar products. Mainstream brands are widely available at large grocery retailers and discount pharmacies. Mainstream brands ... Read More
-
Saudi Arabia Perfume Market Report by Type (Eau de Parfum, Eau de Toilette, Eau de Cologne, and Eau Fraiche), Value (Luxury and Mass), Gender (Male, Female, and Unisex), and Company Analysis 2024-2032
... Market is expected to reach US$ 3,374.72 Million by 2032. The CAGR for the market from 2024 to 2032 is 5.95%. Renub Research states that it amounted to US$ 2,005.99 Million in 2023. Their rich ... Read More
-
2024 Global Forecast for Aftershave preparations (all forms) (2025-2030 Outlook)-Manufacturing & Markets Report
... accurate market statistics and forecasts on the market for over 40 countries. The product category is within the NAICS 32511 industry. Estimates on equipment or material sales (product shipments value) are published historically for 2017 ... Read More
Research Assistance
