Men's HBC Market Research Reports & Industry Analysis
Bath Products
Men’s bath products include bar soap, liquid soap, bath gel, bath salts, and body wash. The most widely used products are the soaps, though body washes have gained prominence. Men also account for a small degree of consumption of traditionally less masculine bath items such as bath oils and other additives, bubble bath, guest soaps, etc.
Deodorant
Men’s deodorant includes both simple deodorants, which neutralize or mask the odor of underarm perspiration (i.e., sweat); and antiperspirants, which actually cause pores to close.
Haircare
Of all the haircare products used by men (including shampoos, conditioners, haircolor, etc.), styling products are the likeliest to be male specific; yet this depends on cultural considerations, as well as on individual brand positionings. Styling products are any preparations that hold or sculpt men’s hair, among them creams, foams, gels, liquids, mousse, oils, pastes, pomades, sprays (aerosols or pumps), and waxes.
Shaving Products
Male-specific brands of shave cream and razors and after-shave lotion might be the first examples that come to mind when one thinks of men’s grooming products. Yet many men opt for natural/organic or prestige versions of shave cream and after-shave that often happen to be unisex. Increasingly, however, marketers in the natural/organic and prestige spheres are extending their brands with male-specific collections.
Skincare Products
The men’s skincare products category encompasses acne-fighting preparations, anti-aging serums, astringents, exfoliants, eye creams, facial cleansers, foot scrubs, hand and body lotions, masques, moisturizers, night creams, soothing balms, suncare products, self-tanning products, toners, and so on. The available assortment of male-specific versions of these products is steadily expanding.
Men's HBC Industry Research & Market Reports
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France Male Fragrances (Fragrances) Market Size, Growth and Forecast Analytics, 2023-2028
... Male Fragrances - all mass and prestige fragrances marketed exclusively at men which are neither antiperspirants nor deodorants nor products marketed specifically as Eau de Cologne or as aftershaves. This therefore equates to male Eau ... Read More
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India Male Fragrances (Fragrances) Market Size, Growth and Forecast Analytics, 2023-2028
... Male Fragrances - all mass and prestige fragrances marketed exclusively at men which are neither antiperspirants nor deodorants nor products marketed specifically as Eau de Cologne or as aftershaves. This therefore equates to male Eau ... Read More
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Italy Male Fragrances (Fragrances) Market Size, Growth and Forecast Analytics, 2023-2028
... Male Fragrances - all mass and prestige fragrances marketed exclusively at men which are neither antiperspirants nor deodorants nor products marketed specifically as Eau de Cologne or as aftershaves. This therefore equates to male Eau ... Read More
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Peru Male Fragrances (Fragrances) Market Size, Growth and Forecast Analytics, 2023-2028
... Male Fragrances - all mass and prestige fragrances marketed exclusively at men which are neither antiperspirants nor deodorants nor products marketed specifically as Eau de Cologne or as aftershaves. This therefore equates to male Eau ... Read More
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Saudi Arabia Male Fragrances (Fragrances) Market Size, Growth and Forecast Analytics, 2023-2028
... in Saudi Arabia. Male Fragrances - all mass and prestige fragrances marketed exclusively at men which are neither antiperspirants nor deodorants nor products marketed specifically as Eau de Cologne or as aftershaves. This therefore equates ... Read More
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South Africa Male Fragrances (Fragrances) Market Size, Growth and Forecast Analytics, 2023-2028
... in South Africa. Male Fragrances - all mass and prestige fragrances marketed exclusively at men which are neither antiperspirants nor deodorants nor products marketed specifically as Eau de Cologne or as aftershaves. This therefore equates ... Read More
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Spain Male Fragrances (Fragrances) Market Size, Growth and Forecast Analytics, 2023-2028
... Male Fragrances - all mass and prestige fragrances marketed exclusively at men which are neither antiperspirants nor deodorants nor products marketed specifically as Eau de Cologne or as aftershaves. This therefore equates to male Eau ... Read More
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The United Arab Emirates (UAE) Male Fragrances (Fragrances) Market Size, Growth and Forecast Analytics, 2023-2028
... review of Male Fragrances market in United Arab Emirates. Male Fragrances - all mass and prestige fragrances marketed exclusively at men which are neither antiperspirants nor deodorants nor products marketed specifically as Eau de Cologne ... Read More
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The United States of America (USA) Male Fragrances (Fragrances) Market Size, Growth and Forecast Analytics, 2023-2028
... level market review of Male Fragrances market in United States of America. Male Fragrances - all mass and prestige fragrances marketed exclusively at men which are neither antiperspirants nor deodorants nor products marketed specifically as ... Read More
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Argentina Male Fragrances (Fragrances) Market Size, Growth and Forecast Analytics, 2023-2028
... Male Fragrances - all mass and prestige fragrances marketed exclusively at men which are neither antiperspirants nor deodorants nor products marketed specifically as Eau de Cologne or as aftershaves. This therefore equates to male Eau ... Read More
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Canada Male Fragrances (Fragrances) Market Size, Growth and Forecast Analytics, 2023-2028
... Male Fragrances - all mass and prestige fragrances marketed exclusively at men which are neither antiperspirants nor deodorants nor products marketed specifically as Eau de Cologne or as aftershaves. This therefore equates to male Eau ... Read More
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Egypt Male Fragrances (Fragrances) Market Size, Growth and Forecast Analytics, 2023-2028
... Male Fragrances - all mass and prestige fragrances marketed exclusively at men which are neither antiperspirants nor deodorants nor products marketed specifically as Eau de Cologne or as aftershaves. This therefore equates to male Eau ... Read More
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Germany Male Fragrances (Fragrances) Market Size, Growth and Forecast Analytics, 2023-2028
... Male Fragrances - all mass and prestige fragrances marketed exclusively at men which are neither antiperspirants nor deodorants nor products marketed specifically as Eau de Cologne or as aftershaves. This therefore equates to male Eau ... Read More
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Israel Male Fragrances (Fragrances) Market Size, Growth and Forecast Analytics, 2023-2028
... Male Fragrances - all mass and prestige fragrances marketed exclusively at men which are neither antiperspirants nor deodorants nor products marketed specifically as Eau de Cologne or as aftershaves. This therefore equates to male Eau ... Read More
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China Male Fragrances (Fragrances) Market Size, Growth and Forecast Analytics, 2023-2028
... Male Fragrances - all mass and prestige fragrances marketed exclusively at men which are neither antiperspirants nor deodorants nor products marketed specifically as Eau de Cologne or as aftershaves. This therefore equates to male Eau ... Read More
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Japan Male Fragrances (Fragrances) Market Size, Growth and Forecast Analytics, 2023-2028
... Male Fragrances - all mass and prestige fragrances marketed exclusively at men which are neither antiperspirants nor deodorants nor products marketed specifically as Eau de Cologne or as aftershaves. This therefore equates to male Eau ... Read More
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Mexico Male Fragrances (Fragrances) Market Size, Growth and Forecast Analytics, 2023-2028
... Male Fragrances - all mass and prestige fragrances marketed exclusively at men which are neither antiperspirants nor deodorants nor products marketed specifically as Eau de Cologne or as aftershaves. This therefore equates to male Eau ... Read More
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Men's Grooming in Lithuania
... with a preference for strong scents, large packaging and a single format. Men's fragrances was the largest category in retail value sales terms at the end of the review period, with a preference for premium ... Read More
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Men's Grooming in Norway
... outside of shaving and fragrances. Many Norwegian men continue to favour general-purpose or unisex alternatives, especially for everyday categories such as hair care, deodorants, and bath and shower. Products intended specifically for men are often ... Read More
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Men's Grooming in Indonesia
... by evolving societal norms, greater exposure to grooming trends through social media, and increased awareness of health and hygiene. As men become more conscious of their image, they are investing in products that cater to ... Read More
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Healthcare And Consumer Care Ayurveda Products Market Research Report Information, By Product (Tablets And Capsules, Soaps And Shampoo, Body Wash, Moisturizers & Lotion, Oil, Facewash, Toothwash/Mouthwash, Creams & Serums, Aftershaves & Shaving Creams, Face Mask & Hair Mask, Dental Floss, Syrups, Powders, And Others), By Type (Supplements, Personal Care (Tablets And Capsules, Soaps And Shampoo, Body Wash, Moisturizers & Lotion, Oil, Facewash, Toothwash/Mouthwash, Creams & Serums, Aftershaves & Shaving Creams, Face Mask & Hair Mask, Dental Floss)), By Route Of Administration (Oral And Topical), By Application (Healthcare (Diabetes, Pregnancy And Postpartum Care, Respiratory Disorder, Cardiovascular Diseases, Eye Health, Gut And Digestive Health, And Others), Consumer Care (Skin Care, Hair Care, Oral Care, Baby Care, And Others)), By Age Group (Pediatrics, Adult, And Geriatrics), and By Distribution Channel (Online, Offline (Retail Pharmacies, Supermarkets & Hypermarkets, And Others) Ind
... use of ayurvedic products around the world. Furthermore, the rising global campaign is driving market expansion. For example, in August 2025, Maharishi Ayurveda created an entertaining oral care commercial called #RightYourWrongs, which included National Award-winning ... Read More
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Men's Grooming in Egypt
... factors affecting both imported and domestically produced goods. The considerable devaluation of the local currency in March resulted in a sharp rise in the cost of imported raw materials. Furthermore, multiple fuel price increases escalated ... Read More
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Men's Grooming in Ukraine
... stronger in regions with a higher concentration of military personnel. Euromonitor International's Men's Grooming in Ukraine report offers a comprehensive guide to the size and shape of the market at a national level. It provides ... Read More
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Men's Grooming in Uruguay
... government initiated a reform of its exchange-rate policy that diminished the price differential for men’s grooming between the two countries. Demand was further boosted by rising household disposable income and easing inflationary pressure. Increased local ... Read More
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Men's Grooming in Pakistan
... strong traction among urban and semi-urban consumers, reflecting evolving perceptions of male grooming as an essential part of self-care rather than a luxury. The increased visibility of local and international influencers, actors, and athletes promoting ... Read More
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