Men's HBC Market Research Reports & Industry Analysis
Bath Products
Men’s bath products include bar soap, liquid soap, bath gel, bath salts, and body wash. The most widely used products are the soaps, though body washes have gained prominence. Men also account for a small degree of consumption of traditionally less masculine bath items such as bath oils and other additives, bubble bath, guest soaps, etc.
Deodorant
Men’s deodorant includes both simple deodorants, which neutralize or mask the odor of underarm perspiration (i.e., sweat); and antiperspirants, which actually cause pores to close.
Haircare
Of all the haircare products used by men (including shampoos, conditioners, haircolor, etc.), styling products are the likeliest to be male specific; yet this depends on cultural considerations, as well as on individual brand positionings. Styling products are any preparations that hold or sculpt men’s hair, among them creams, foams, gels, liquids, mousse, oils, pastes, pomades, sprays (aerosols or pumps), and waxes.
Shaving Products
Male-specific brands of shave cream and razors and after-shave lotion might be the first examples that come to mind when one thinks of men’s grooming products. Yet many men opt for natural/organic or prestige versions of shave cream and after-shave that often happen to be unisex. Increasingly, however, marketers in the natural/organic and prestige spheres are extending their brands with male-specific collections.
Skincare Products
The men’s skincare products category encompasses acne-fighting preparations, anti-aging serums, astringents, exfoliants, eye creams, facial cleansers, foot scrubs, hand and body lotions, masques, moisturizers, night creams, soothing balms, suncare products, self-tanning products, toners, and so on. The available assortment of male-specific versions of these products is steadily expanding.
Men's HBC Industry Research & Market Reports
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Men's Grooming in Ecuador
... and skin care solutions. The influence of social media has played a key role in encouraging men to adopt more comprehensive grooming routines. Brands are responding by expanding their product lines to meet this demand, ... Read More
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Men's Grooming in Taiwan
... in volume sales. Electric razors continue to gain share from manual razors amid developments from Xiaomi, Panasonic, and Sampo. Men appreciate the practical benefits regarding efficiency and affordable pricing. The hot weather in Taiwan provided ... Read More
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Men's Grooming in Mexico
... more caution with their spending on personal care products. This focus on premium products was also reflected in strong growth from premium men’s hair care, premium skin care, and premium fragrances. This confirmed the growing ... Read More
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Men's Grooming in China
... gender-specific marketing, with many opting to purchase unisex skin care and cleansing products instead. Euromonitor International's Men's Grooming in China report offers a comprehensive guide to the size and shape of the market at a ... Read More
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Men's Grooming in Bulgaria
... the premium and mass segments proved attractive to consumers thereby stimulating sales. Men’s grooming is still developing in Bulgaria as traditionally men only use essential personal care products. Younger generations like Generation Z and Generation ... Read More
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Men's Grooming in Poland
... grooming as an essential part of contemporary self-care and wellness rather than mere vanity. This trend is especially evident among younger consumers and those in urban professions. Factors such as rising incomes, improved product awareness, ... Read More
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Men's Grooming in Finland
... in premium men’s grooming, with the latter being more sensitive to economic fluctuations. Men’s shaving, which accounts for the largest share of value sales within overall men’s grooming, saw slower growth than was recorded for ... Read More
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Men's Grooming in Hungary
... Mass and premium men’s fragrances have demonstrated much stronger growth than women’s, a trend expected to continue in the early forecast years. This is driven by increased investment in ATL and BTL campaigns specifically targeting ... Read More
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Men's Grooming in Japan
... brands. While men’s hair care, the largest category within men’s grooming, experienced a slowdown in value growth due to the saturation of booming emerging brands, and intensified competition, men’s deodorants recorded the most dynamic value ... Read More
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Men's Grooming in France
... result of this, there has been a rising number of products developed to focus on beard care. Men’s skin care and hair care have seen good growth as these types of products are now quite ... Read More
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Men's Grooming in Spain
... driven by households’ efforts to save money by purchasing products that are suitable for all the family, often in economical bulk formats, rather than individual products for each family member. This was a particularly prominent ... Read More
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Men's Grooming in the US
... men’s razors and blades even seeing a value decline. The saturated men’s shaving category faced especially weak growth due to easing price pressures, the rise of private label products, and longer blade usage cycles. Meanwhile, ... Read More
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Men's Grooming in Chile
... focus on personal care and grooming among local consumers. Sales of men’s skin care and deodorants continued to rise due to the greater availability of products specifically designed for a male demographic, combined with a ... Read More
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Men's Grooming in Slovakia
... respond by launching targeted products across all toiletry categories. For instance, dm-Drogerie Markt introduced a men’s specific facial cleansing gel under the SEINZ. range, while Pilaten has designated its black head pore strips exclusively for ... Read More
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Men's Grooming in South Korea
... to ensure male consumers feel catered to, and to attract attention, male-specific beauty and personal care brands continue to launch various new products, and actively engage in events and promotions. Euromonitor International's Men's Grooming in ... Read More
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Men's Grooming in the Netherlands
... further acceleration is the increasing use of gender-neutral marketing by many beauty and personal care brands. High-growth areas such as dermocosmetics are positioned as efficacious and scientifically advanced, appealing to all genders. As a result, ... Read More
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Men's Grooming in Bolivia
... ongoing foreign currency shortage, which is driving up the cost of imported finished goods and raw materials for local production. These increases are being passed on to consumers. At the same time, higher US dollar ... Read More
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Men's Grooming in the Czech Republic
... positive trajectory. This dynamic is attributed to the fact that inflation lowered significantly in 2024 compared to the previous two years, meaning stabilisation in unit prices and stronger consumer spending power. Men’s fragrances was the ... Read More
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Global Men’s Skincare Products Market (2025 Edition): Analysis By Product Type (Shaving Products, Creams and Moisturizers, Sunscreen, Facewash and Cleansers, Others), Price-Range, Sales Channel, By Region, By Country: Market Insights and Forecast (2021-2031)
... by Product Type (Shaving Products, Creams and Moisturizers, Sunscreen, Facewash and Cleansers, Others), By Price-Range (Economy, Mid-Price, Luxury), Sales Channel (Supermarket/Hypermarket, Specialty Stores, Convenience Stores, Drug Stores and Pharmacies, Online Retail), By Region, By Country ... Read More
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Top Five Trends in Beauty and Personal Care
... care consumers increasingly prioritise wellness and value-for-money propositions and have become more discerning and cautious about overpaying for products. Euromonitor International's Top Five Trends in Beauty and Personal Care global briefing offers an insight into ... Read More
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Men's Grooming Products Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)
... focus on personal grooming habits and rising expenditure capacity of individuals are the major factors behind the escalating demand for grooming products among men. Additionally, with improving gender norms and the rising influence of social ... Read More
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Shaving Preparations Global Market Report 2025
... is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond. Reasons to Purchase Gain a truly global perspective with the ... Read More
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Health and Beauty Specialists in Denmark
... saw strong value growth in 2024 the performances varied between the different categories. Health and personal care stores and pharmacies were the most dynamic categories in current value terms, while optical goods stores also saw ... Read More
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Global Mens Skincare Products Market 2025-2029
... skincare products market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors. The report offers an up-to-date analysis regarding the current market ... Read More
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Male Grooming Products (UK) - Industry Report
... Seek out the most attractive acquisition opportunities • Analyse industry trends • Benchmark their own financial performance Using an exclusive methodology, a quick glance of this Male Grooming Products (UK) report will tell you the ... Read More
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