Men's HBC Market Research Reports & Industry Analysis
Bath Products
Men’s bath products include bar soap, liquid soap, bath gel, bath salts, and body wash. The most widely used products are the soaps, though body washes have gained prominence. Men also account for a small degree of consumption of traditionally less masculine bath items such as bath oils and other additives, bubble bath, guest soaps, etc.
Deodorant
Men’s deodorant includes both simple deodorants, which neutralize or mask the odor of underarm perspiration (i.e., sweat); and antiperspirants, which actually cause pores to close.
Haircare
Of all the haircare products used by men (including shampoos, conditioners, haircolor, etc.), styling products are the likeliest to be male specific; yet this depends on cultural considerations, as well as on individual brand positionings. Styling products are any preparations that hold or sculpt men’s hair, among them creams, foams, gels, liquids, mousse, oils, pastes, pomades, sprays (aerosols or pumps), and waxes.
Shaving Products
Male-specific brands of shave cream and razors and after-shave lotion might be the first examples that come to mind when one thinks of men’s grooming products. Yet many men opt for natural/organic or prestige versions of shave cream and after-shave that often happen to be unisex. Increasingly, however, marketers in the natural/organic and prestige spheres are extending their brands with male-specific collections.
Skincare Products
The men’s skincare products category encompasses acne-fighting preparations, anti-aging serums, astringents, exfoliants, eye creams, facial cleansers, foot scrubs, hand and body lotions, masques, moisturizers, night creams, soothing balms, suncare products, self-tanning products, toners, and so on. The available assortment of male-specific versions of these products is steadily expanding.
Men's HBC Industry Research & Market Reports
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Men's Grooming in Algeria
... price sensitivity, driven by rising living costs, continued to steer consumers towards more affordable grooming solutions, particularly mass-market products. Nevertheless, rising image-consciousness among Algerian men continued to support the positive development of the ma... Euromonitor ... Read More
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Men’s Personal Care Global Market Report 2025
... market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond. Reasons to Purchase Gain a truly global perspective ... Read More
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Male Toiletries Global Market Report 2025
... is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond. Reasons to Purchase Gain a truly global perspective with the ... Read More
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Beauty And Personal Care Surfactants Global Market Report 2025
... and personal care surfactants market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond. Reasons to Purchase Gain ... Read More
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Shaving Preparations Global Market Report 2025
... is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond. Reasons to Purchase Gain a truly global perspective with the ... Read More
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Men's Grooming in New Zealand
... of the category, but this is cited as a temporary dip in performance due to economic circumstance. Beyond this, men’s grooming has enjoyed success in recent years, due to changing consumer attitudes regarding the importance ... Read More
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Men's Grooming in Morocco
... has been further constrained by the popularity of beards and reduced shaving frequency, especially among younger men embracing the three-day beard trend. Moreover, the fact that a significant proportion of Moroccan men are not employed ... Read More
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Men's Grooming in Germany
... terms, while mass-market men’s hair care emerged as the most dynamic segment. Although many men in Germany still opt for gender-neutral or unisex products, often due to their lower price points, a growing number are ... Read More
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Men's Grooming in Nigeria
... the poor economic conditions, characterised by high inflation, limited consumer spending power and forced many consumers to reduce consumption and focus their spending on core essentials such as food. A reduction in formal employment also ... Read More
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Men's Grooming in Tunisia
... also led to an increased interest in grooming, with extensive marketing campaigns also driving growth. In addition, the increasing penetration of supermarkets and hypermarkets is leading to an increasing range of offerings. That being said, ... Read More
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Men's Grooming in Cameroon
... best performing category, while men’s mass fragrances also contribute to growth. In Cameroon, the traditional belief is for men to prioritise financial success over appearance, leading to minimal interest in men’s grooming beyond basic needs ... Read More
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Male Grooming Products (UK) - Industry Report
... Seek out the most attractive acquisition opportunities • Analyse industry trends • Benchmark their own financial performance Using an exclusive methodology, a quick glance of this Male Grooming Products (UK) report will tell you the ... Read More
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Men's Grooming in Australia
... in awareness and adoption of robust personal care routines by men, resulting in the usage of more men’s grooming products. Men’s grooming has significantly benefited from these changes in consumer behaviour and changing social norms, ... Read More
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Men's Grooming in Austria
... care, and men’s bath and shower all posted strong performances, supported by an expanding variety of product launches that raised consumer awareness and drove shelf space expansion in retail. Convenience remained a key theme, with ... Read More
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The 2026-2031 World Outlook for Aftershave
... millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks allow the reader to quickly gauge a country vis-à-vis others. Using econometric models which project ... Read More
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The 2026-2031 World Outlook for Men's Hair Care Products
... in question (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks allow the reader to quickly gauge a country vis-à-vis others. Using econometric ... Read More
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The 2026-2031 World Outlook for Men's Shaving Foam Preparations
... in question (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks allow the reader to quickly gauge a country vis-à-vis others. Using econometric ... Read More
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The 2026-2031 World Outlook for Men's Shaving Products
... question (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks allow the reader to quickly gauge a country vis-à-vis others. Using econometric models ... Read More
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The 2026-2031 World Outlook for Men's Skin Care Products
... in question (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks allow the reader to quickly gauge a country vis-à-vis others. Using econometric ... Read More
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The 2026-2031 World Outlook for Men's Toiletries
... (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks allow the reader to quickly gauge a country vis-à-vis others. Using econometric models which ... Read More
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The 2026-2031 World Outlook for Men's Grooming Products
... question (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks allow the reader to quickly gauge a country vis-à-vis others. Using econometric models ... Read More
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The 2026-2031 World Outlook for Men's Deodorants and Antiperspirants
... in question (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks allow the reader to quickly gauge a country vis-à-vis others. Using econometric ... Read More
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The 2026-2031 World Outlook for Electric Clippers
... (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks allow the reader to quickly gauge a country vis-à-vis others. Using econometric models which ... Read More
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The 2026-2031 World Outlook for Beard Care Products
... question (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks allow the reader to quickly gauge a country vis-à-vis others. Using econometric models ... Read More
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The 2026-2031 World Outlook for Beard Oils
... (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks allow the reader to quickly gauge a country vis-à-vis others. Using econometric models which ... Read More
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