Men's HBC Market Research Reports & Industry Analysis
Bath Products
Men’s bath products include bar soap, liquid soap, bath gel, bath salts, and body wash. The most widely used products are the soaps, though body washes have gained prominence. Men also account for a small degree of consumption of traditionally less masculine bath items such as bath oils and other additives, bubble bath, guest soaps, etc.
Deodorant
Men’s deodorant includes both simple deodorants, which neutralize or mask the odor of underarm perspiration (i.e., sweat); and antiperspirants, which actually cause pores to close.
Haircare
Of all the haircare products used by men (including shampoos, conditioners, haircolor, etc.), styling products are the likeliest to be male specific; yet this depends on cultural considerations, as well as on individual brand positionings. Styling products are any preparations that hold or sculpt men’s hair, among them creams, foams, gels, liquids, mousse, oils, pastes, pomades, sprays (aerosols or pumps), and waxes.
Shaving Products
Male-specific brands of shave cream and razors and after-shave lotion might be the first examples that come to mind when one thinks of men’s grooming products. Yet many men opt for natural/organic or prestige versions of shave cream and after-shave that often happen to be unisex. Increasingly, however, marketers in the natural/organic and prestige spheres are extending their brands with male-specific collections.
Skincare Products
The men’s skincare products category encompasses acne-fighting preparations, anti-aging serums, astringents, exfoliants, eye creams, facial cleansers, foot scrubs, hand and body lotions, masques, moisturizers, night creams, soothing balms, suncare products, self-tanning products, toners, and so on. The available assortment of male-specific versions of these products is steadily expanding.
Men's HBC Industry Research & Market Reports
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Men's Grooming in Australia
... in awareness and adoption of robust personal care routines by men, resulting in the usage of more men’s grooming products. Men’s grooming has significantly benefited from these changes in consumer behaviour and changing social norms, ... Read More
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Men's Grooming in Austria
... care, and men’s bath and shower all posted strong performances, supported by an expanding variety of product launches that raised consumer awareness and drove shelf space expansion in retail. Convenience remained a key theme, with ... Read More
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The 2026-2031 World Outlook for Aftershave
... millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks allow the reader to quickly gauge a country vis-à-vis others. Using econometric models which project ... Read More
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The 2026-2031 World Outlook for Beard Care Products
... question (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks allow the reader to quickly gauge a country vis-à-vis others. Using econometric models ... Read More
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The 2026-2031 World Outlook for Beard Oils
... (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks allow the reader to quickly gauge a country vis-à-vis others. Using econometric models which ... Read More
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The 2026-2031 World Outlook for Beard Grooming
... (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks allow the reader to quickly gauge a country vis-à-vis others. Using econometric models which ... Read More
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The 2026-2031 World Outlook for Electric Clippers
... (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks allow the reader to quickly gauge a country vis-à-vis others. Using econometric models which ... Read More
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The 2026-2031 World Outlook for Aftershave Lotions and Creams
... in question (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks allow the reader to quickly gauge a country vis-à-vis others. Using econometric ... Read More
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Men's Grooming in Sweden
... growth remained limited due to weak demand for men-specific products. Many Swedish men continue to favour unisex or general-purpose toiletries, especially for bath and shower, hair care, and skin care. Additionally, in the more mature ... Read More
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Men's Grooming in the United Kingdom
... tempered hike in unit prices. However, consumer demand for male-specific beauty and personal care products remained strong, leading to an uptick in volume terms in 2024. The sustained interest in men’s grooming has been largely ... Read More
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Online Beauty and Personal Care Products Market Size, Share, and Outlook, 2025 Report- By Type (Skin Care, Hair Care, Color Cosmetics, Fragrances, Oral Hygiene Products, Bath and Shower Products, Male Grooming Products, Deodorants, Baby and Child Care Products, Others), Application (Luxury/Pharmacy Market, Mass Market), End-User (Men, Women, Children), and Companies, 2021-2032
... to $155.1 Billion in 2032. The Online Beauty and Personal Care Products market is a thriving business that is poised to keep growing and presents potential growth opportunities for companies across the industry value chain. ... Read More
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Aftershave Lotions and Creams
... 2030, growing at a CAGR of 4.8% over the analysis period 2024-2030. Lotions & Balms, one of the segments analyzed in the report, is expected to record a 5.3% CAGR and reach US$2.1 Billion by ... Read More
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Wet Shave
... CAGR of 7.3% over the analysis period 2024-2030. Shaving Lotions & Creams, one of the segments analyzed in the report, is expected to record a 7.6% CAGR and reach US$7.3 Billion by the end of ... Read More
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Shaving Lotions and Creams
... 2030, growing at a CAGR of 6.6% over the analysis period 2024-2030. Pre-shave, one of the segments analyzed in the report, is expected to record a 7.0% CAGR and reach US$11.7 Billion by the end ... Read More
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Men's Skincare Products
... at a CAGR of 5.2% over the analysis period 2024-2030. Shave Care Products, one of the segments analyzed in the report, is expected to record a 5.8% CAGR and reach US$8.2 Billion by the end ... Read More
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Men`s Grooming Products
... at a CAGR of 5.1% over the analysis period 2024-2030. Shave Care, one of the segments analyzed in the report, is expected to record a 5.6% CAGR and reach US$41.1 Billion by the end of ... Read More
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Men's Grooming in the United Arab Emirates
... also the fastest growing category. Men’s deodorants is also an important category. In the United Arab Emirates, a distinctive trend amongst male consumers is their inclination towards gender-specific deodorants, which they utilise not only under ... Read More
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Men's Grooming in Portugal
... more men embrace facial hair, traditional shaving routines are being replaced by beard maintenance and styling solutions. Euromonitor International's Men's Grooming in Portugal report offers a comprehensive guide to the size and shape of the ... Read More
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Global Shaving Lotions and Creams Market 2025-2029
... the shaving lotions and creams market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors. The report offers an up-to-date analysis regarding ... Read More
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Men's Grooming in Latvia
... as part of broader self-care, and that was reflected in subtle changes in messaging, with less about shaving and more about daily confidence and upkeep. Euromonitor International's Men's Grooming in Latvia report offers a comprehensive ... Read More
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Men's Grooming in Estonia
... staples, like shaving products and face washes. Younger men are beginning to pay more attention to skin care and fragrances, moving beyond just functionality and signalling a gradual shift in grooming habits. Euromonitor International's Men's ... Read More
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South Korea Male Fragrances (Fragrances) Market Size, Growth and Forecast Analytics, 2023-2028
... in South Korea. Male Fragrances - all mass and prestige fragrances marketed exclusively at men which are neither antiperspirants nor deodorants nor products marketed specifically as Eau de Cologne or as aftershaves. This therefore equates ... Read More
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The United Kingdom (UK) Male Fragrances (Fragrances) Market Size, Growth and Forecast Analytics, 2023-2028
... Male Fragrances market in United Kingdom. Male Fragrances - all mass and prestige fragrances marketed exclusively at men which are neither antiperspirants nor deodorants nor products marketed specifically as Eau de Cologne or as aftershaves. ... Read More
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Australia Male Fragrances (Fragrances) Market Size, Growth and Forecast Analytics, 2023-2028
... Male Fragrances - all mass and prestige fragrances marketed exclusively at men which are neither antiperspirants nor deodorants nor products marketed specifically as Eau de Cologne or as aftershaves. This therefore equates to male Eau ... Read More
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Brazil Male Fragrances (Fragrances) Market Size, Growth and Forecast Analytics, 2023-2028
... Male Fragrances - all mass and prestige fragrances marketed exclusively at men which are neither antiperspirants nor deodorants nor products marketed specifically as Eau de Cologne or as aftershaves. This therefore equates to male Eau ... Read More
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