Cosmetics Market Research Reports & Industry Analysis
Most cosmetics companies rely on a multilevel distribution strategy, which includes placing products with department stores, specialty retailers, pharmacies, salons, spas, freestanding stores, travel retail outlets, websites and mobile applications. However, some companies, like Avon Products, Inc. (AVP) and Mary Kay, use a door-to-door selling method to directly reach customers.
The cosmetic industry is regulated by the Food and Drug Administration. Cosmetic products can enhance, reduce and hide blemishes as well. Some cosmetics are false eyelashes, eye shadow, concealer, nail polish, eye liner, mascara, lipstick and moisturizers.
Cosmetics Industry Research & Market Reports
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Malaysia Colour Cosmetics
... to store-based outlets, which has prompted a wave of new standalone-store openings. For example, towards the end of the review period Estée Lauder opened its latest flagship store at Mid Valley Megamall KL. Meanwhile, Nars ... Read More
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Latvia Colour Cosmetics
... back to normal in both their professional and social lifestyles, the use of colour cosmetics increased. Facial make-up was the strongest performing category as consumers stopped using face masks, with BB/CC creams witnessing a dynamic ... Read More
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Estonia Mass Beauty and Personal Care
... vast majority of sales are generated by mass products. Key areas for retail volume growth included men's grooming and skin care, with consumers remaining focused on facial skin care following the outbreak of COVID-19. During ... Read More
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Egypt Mass Beauty and Personal Care
... than 35%. The marked rise in prices, and lack of governmental control over prices, adversely affected consumer purchasing power. As a result, consumers focused their spending power on essential items and looked to trade down ... Read More
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Latvia Premium Beauty and Personal Care
... mass products. Consumer preferences for premium products is well developed in Latvia, with a good number of consumers already keen to buy premium rather than mass. In current value terms, sales of premium beauty and ... Read More
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Kazakhstan Premium Beauty and Personal Care
... stage have resulted in an influx of investments and a growing population with higher disposable incomes moving to Kazakhstan. This financially empowered part of the population is fuelling demand for premium beauty and personal care ... Read More
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Lithuania Mass Beauty and Personal Care
... by the premium segment, mass items remain the core products demanded, particularly in areas deemed essential, where many consumers do not want to pay more for added benefits. As such, mass offerings are strong in ... Read More
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Georgia Colour Cosmetics
... and mascara performed strongly and with the mass segment in particular, players offered discounts and promotions to support volume sales. A key retailer chain within this segment is beauty specialist Clean House. Euromonitor International's Colour ... Read More
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Costa Rica Colour Cosmetics
... of longer-lasting formulas increased as consumers returned to the office and spent more time socialising outside the home. New launches, advertising campaigns and improvements in distribution also helped to boost sales. Most brands now offer ... Read More
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Serbia Mass Beauty and Personal Care
... sensitivity among consumers, prompted a notable transition across categories. Notably, discerning consumers opted to migrate from the upper mass segment to its more affordable counterpart, and likewise, from the lower mass category towards private label ... Read More
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Egypt Beauty and Personal Care
... harsh economic environment, with inflation exceeding 35% in 2023, and no government control over prices, beauty and personal care prices doubled. As consumers focused their reduced spending power on essentials and looked to trade down ... Read More
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Kazakhstan Beauty and Personal Care
... relocated, and newly recruited personnel bolstered Kazakhstan's financial standing and created a population group with disposable income. This, in turn, has stimulated sales within beauty and personal care, which experienced growth in both value and ... Read More
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Denmark Beauty and Personal Care
... terms of low unemployment and declining inflation, inflation remained high in 2023. Many consumers continued to be financially challenged as high energy costs and rising interest rates caused further financial strife. Conservative spending behaviour was ... Read More
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Serbia Colour Cosmetics
... as powerful catalysts, with influencers leveraging their reach to inspire consumption, particularly among young girls. Players in the product area capitalised on this trend by actively promoting their colour cosmetics via social media channels, partnering ... Read More
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Estonia Beauty and Personal Care
... which led retail volume growth in areas such as skin care, colour cosmetics, and baby and child-specific products. Euromonitor International's Beauty and Personal Care in Estonia report offers a comprehensive guide to the size and ... Read More
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Ecuador Beauty and Personal Care
... in the country. All of these factors combined have generally had a negative effect on consumption, making consumers much more cautious in their spending, especially on non-essential products, and this was evident in the prevailing ... Read More
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Denmark Premium Beauty and Personal Care
... the past two years has been muted following the dynamic current value growth seen in 2021, when the segment rebounded from the pandemic. Higher inflation has been a key issue for the premium segment in ... Read More
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Costa Rica Premium Beauty and Personal Care
... across the market as a whole, the channel’s rising penetration also reflected the fact that online purchases are more likely to be made by higher-income consumers, who comprise the core target audience for the premium ... Read More
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Georgia Premium Beauty and Personal Care
... immigrants also contributed to growth. That being said, mass still accounted for significantly more value sales. Fragrances, and in particular female fragrances, were the most popular premium beauty and personal care product, with over half ... Read More
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Costa Rica Beauty and Personal Care
... a marginal decline in 2022. These results reflected a rapid reduction in inflationary pressures, with the country actually experiencing persistent deflation from June onwards. This was a sea change from the previous year, when annual ... Read More
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Malaysia Premium Beauty and Personal Care
... skin care was one of the top performers as sales rose rapidly, thanks in large part to stronger focus on the benefits of a good skin care routine to fight off signs of ageing and ... Read More
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Ecuador Premium Beauty and Personal Care
... its local partner Quifatex SA have begun to revitalise the category with the incorporation of the La Roche-Posay brand into Ecuador. Many higher-income consumers had already had contact with the brand from their travels abroad ... Read More
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Kazakhstan Mass Beauty and Personal Care
... and Mary Kay retain significant market share, new trends are shaping the industry. Euromonitor International's Mass Beauty and Personal Care in Kazakhstan report offers a comprehensive guide to the size and shape of the market ... Read More
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Malaysia Beauty and Personal Care
... study, as well as increased socialising, had a positive impact on several categories within beauty and personal care, with growth boosted by a less fraught economic context than was seen in 2022. Euromonitor International's Beauty ... Read More
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Global Morocco Argan Oil Databank Market Report
... 2021 to 2029. Conventional segment is expected to be the highest contributor to this market, with $273.2 Million in 2020, and is anticipated to reach $424.1 Million by 2029, registering a CAGR of 5.05%. Organic ... Read More
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