Cosmetics Market Research Reports & Industry Analysis
Most cosmetics companies rely on a multilevel distribution strategy, which includes placing products with department stores, specialty retailers, pharmacies, salons, spas, freestanding stores, travel retail outlets, websites and mobile applications. However, some companies, like Avon Products, Inc. (AVP) and Mary Kay, use a door-to-door selling method to directly reach customers.
The cosmetic industry is regulated by the Food and Drug Administration. Cosmetic products can enhance, reduce and hide blemishes as well. Some cosmetics are false eyelashes, eye shadow, concealer, nail polish, eye liner, mascara, lipstick and moisturizers.
Cosmetics Industry Research & Market Reports
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Kazakhstan Colour Cosmetics
... limited choice. This resurgence is accompanied by growth in both value and volume terms. Rising purchasing power among the population is a key driver, fuelled by an influx of emigrants from Russia that has expanded ... Read More
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Serbia Beauty and Personal Care
... due to these price hikes, volume sales saw a slowdown or decline as income growth failed to keep pace with rising prices. Many consumers sought more affordable options, turning to private label products, or seeking ... Read More
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Serbia Premium Beauty and Personal Care
... a strategic price increase strategy adopted by key market players. Serbians maintained a steadfast preference for premium products, often reserved for special occasions, thereby bolstering sales. Euromonitor International's Premium Beauty and Personal Care in Serbia ... Read More
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Ecuador Mass Beauty and Personal Care
... 28% of value sales in this category are accounted for by direct selling companies. Direct selling players were among the companies most affected by the COVID-19 pandemic and therefore they have also been the ones ... Read More
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Egypt Colour Cosmetics
... increased by more than 40% in 2023 following considerable price increases in 2022 after the devaluation of the Egyptian pound. All these increases in price left consumers overwhelmed and they consequently had to decrease the ... Read More
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Lithuania Beauty and Personal Care
... inflation was present, price increases were lower than in 2022, with positive retail volume growth noted in areas including sun care, skin care and baby and child-specific products. While mass items recorded the bulk of ... Read More
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Lithuania Colour Cosmetics
... sales driven by a return to pre-pandemic routines and socialising, the rise of out-of-home occasions and social events. Euromonitor International's Colour Cosmetics in Lithuania report offers a comprehensive guide to the size and shape of ... Read More
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Ecuador Colour Cosmetics
... the COVID-19 pandemic. In particular, some consumers were still wearing hygienic face masks some of the time during 2022, which meant that they could not also wear colour cosmetics such as facial make up and ... Read More
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Egypt Premium Beauty and Personal Care
... of premium beauty and personal care during the year. Firstly, the low purchasing power of consumers had a detrimental impact on the segment’s performance. Facing economic challenges and high inflation rates, consumers had to tighten ... Read More
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Georgia Beauty and Personal Care
... growth also supported the increased volume sales, partly due to the increased number of immigrants from Russia, as a result of the war in Ukraine. An increased number of foreign visitors also contributed to growth. ... Read More
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Costa Rica Mass Beauty and Personal Care
... toothpaste and toothbrushes, rising consumer awareness of the benefits this ingredient offers in terms of health and efficacy ensured such varieties also became more widely available and attracted growing attention in several other categories. Successful ... Read More
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Latvia Beauty and Personal Care
... mild recovery in consumer purchasing power, although much economic uncertainty remained. Latvians were keen to invest in beauty and personal care they needed to support their lifestyles in the post-pandemic period. The premium segment grew ... Read More
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Lithuania Premium Beauty and Personal Care
... many consumers were keen to treat themselves to affordable luxury, shifting from mass to premium options. Skin care was a huge source of value growth for the mass landscape in 2023. With healthy skin being ... Read More
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Latvia Mass Beauty and Personal Care
... by mass products in 2023, despite the ongoing financial challenges presented by high inflation. Still, a major part of current value growth was generated by inflation, although this trend was less prominent than in the ... Read More
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Estonia Premium Beauty and Personal Care
... educated about the ingredients in skin care, premium skin care drives the highest levels of growth, boosted by facial care. More consumers are willing to invest in premium facial care above other skin care products, ... Read More
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Malaysia Colour Cosmetics
... to store-based outlets, which has prompted a wave of new standalone-store openings. For example, towards the end of the review period Estée Lauder opened its latest flagship store at Mid Valley Megamall KL. Meanwhile, Nars ... Read More
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Latvia Colour Cosmetics
... back to normal in both their professional and social lifestyles, the use of colour cosmetics increased. Facial make-up was the strongest performing category as consumers stopped using face masks, with BB/CC creams witnessing a dynamic ... Read More
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Estonia Mass Beauty and Personal Care
... vast majority of sales are generated by mass products. Key areas for retail volume growth included men's grooming and skin care, with consumers remaining focused on facial skin care following the outbreak of COVID-19. During ... Read More
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Egypt Mass Beauty and Personal Care
... than 35%. The marked rise in prices, and lack of governmental control over prices, adversely affected consumer purchasing power. As a result, consumers focused their spending power on essential items and looked to trade down ... Read More
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Latvia Premium Beauty and Personal Care
... mass products. Consumer preferences for premium products is well developed in Latvia, with a good number of consumers already keen to buy premium rather than mass. In current value terms, sales of premium beauty and ... Read More
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Kazakhstan Premium Beauty and Personal Care
... stage have resulted in an influx of investments and a growing population with higher disposable incomes moving to Kazakhstan. This financially empowered part of the population is fuelling demand for premium beauty and personal care ... Read More
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Lithuania Mass Beauty and Personal Care
... by the premium segment, mass items remain the core products demanded, particularly in areas deemed essential, where many consumers do not want to pay more for added benefits. As such, mass offerings are strong in ... Read More
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Georgia Colour Cosmetics
... and mascara performed strongly and with the mass segment in particular, players offered discounts and promotions to support volume sales. A key retailer chain within this segment is beauty specialist Clean House. Euromonitor International's Colour ... Read More
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Costa Rica Colour Cosmetics
... of longer-lasting formulas increased as consumers returned to the office and spent more time socialising outside the home. New launches, advertising campaigns and improvements in distribution also helped to boost sales. Most brands now offer ... Read More
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Serbia Mass Beauty and Personal Care
... sensitivity among consumers, prompted a notable transition across categories. Notably, discerning consumers opted to migrate from the upper mass segment to its more affordable counterpart, and likewise, from the lower mass category towards private label ... Read More
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