Cosmetics Market Research Reports & Industry Analysis
Most cosmetics companies rely on a multilevel distribution strategy, which includes placing products with department stores, specialty retailers, pharmacies, salons, spas, freestanding stores, travel retail outlets, websites and mobile applications. However, some companies, like Avon Products, Inc. (AVP) and Mary Kay, use a door-to-door selling method to directly reach customers.
The cosmetic industry is regulated by the Food and Drug Administration. Cosmetic products can enhance, reduce and hide blemishes as well. Some cosmetics are false eyelashes, eye shadow, concealer, nail polish, eye liner, mascara, lipstick and moisturizers.
Cosmetics Industry Research & Market Reports
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North Macedonia Mass Beauty and Personal Care
... a slight increase in constant value sales, as rising costs hit profit margins. Players were also forced to push volume sales by offering promotions, particularly for products such as shower gel and deodorants, where consumers ... Read More
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Uruguay Premium Beauty and Personal Care
... to rise steadily. In particular, sales growth is being driven by premium sun care, premium colour cosmetics and premium fragrances as the consumer base for premium brands continues to expand, fuelling a premiumisation trend as ... Read More
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Indonesia Premium Beauty and Personal Care
... a distinct target audience, being comprised mainly of consumers in higher-income households, who tend to remain loyal to their favourite brands. While some middle-income consumers also purchase premium beauty and personal care products, they tend ... Read More
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Indonesia Beauty and Personal Care
... the home, which meant that they were more likely to use products such as colour cosmetics and hair care products as part of their daily routines. The country’s expanding middle class population was also a ... Read More
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Georgia Mass Beauty and Personal Care
... was growth. Mass beauty and personal products are continually innovating and are quick to pick up on trends and messaging that often first appears within premium products. As such, though value for money was the ... Read More
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Malaysia Mass Beauty and Personal Care
... to provide superior efficacy, such as glutathione, retinol, hyaluronic acid, and tranexamic acid, among others. Mass skin care brands Bio-essence, Wardah, and Eucerin like were active in the launch of new products boasting improved formulas: ... Read More
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Denmark Colour Cosmetics
... on discretionary income. Danes have been keen to go out and socialise since the pandemic fuelling demand across all categories in colour cosmetics. In 2023, inflation was lower than in recent years helping to boost ... Read More
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Qatar Beauty and Personal Care
... offering an extensive range of treatments, Qatar's affluent population, renowned for their emphasis on appearance and grooming, continues to invest significantly in beauty and personal care products and treatments. Euromonitor International's Beauty and Personal Care ... Read More
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Denmark Mass Beauty and Personal Care
... downtrading to cheaper alternatives as Danes faced higher interest rates and energy costs. Current value growth was partly driven by higher inflation, which resulted in price increases. This encouraged some consumers to limit spending altogether ... Read More
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Estonia Colour Cosmetics
... on quality regarding their colour cosmetic goods. As a result, market leader L'Oreal slightly lost share in the mass segment, with innovative and high-quality brands, such as Essence, gaining ground. Euromonitor International's Colour Cosmetics in ... Read More
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Kazakhstan Colour Cosmetics
... limited choice. This resurgence is accompanied by growth in both value and volume terms. Rising purchasing power among the population is a key driver, fuelled by an influx of emigrants from Russia that has expanded ... Read More
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Serbia Beauty and Personal Care
... due to these price hikes, volume sales saw a slowdown or decline as income growth failed to keep pace with rising prices. Many consumers sought more affordable options, turning to private label products, or seeking ... Read More
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Serbia Premium Beauty and Personal Care
... a strategic price increase strategy adopted by key market players. Serbians maintained a steadfast preference for premium products, often reserved for special occasions, thereby bolstering sales. Euromonitor International's Premium Beauty and Personal Care in Serbia ... Read More
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Ecuador Mass Beauty and Personal Care
... 28% of value sales in this category are accounted for by direct selling companies. Direct selling players were among the companies most affected by the COVID-19 pandemic and therefore they have also been the ones ... Read More
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Egypt Colour Cosmetics
... increased by more than 40% in 2023 following considerable price increases in 2022 after the devaluation of the Egyptian pound. All these increases in price left consumers overwhelmed and they consequently had to decrease the ... Read More
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Lithuania Beauty and Personal Care
... inflation was present, price increases were lower than in 2022, with positive retail volume growth noted in areas including sun care, skin care and baby and child-specific products. While mass items recorded the bulk of ... Read More
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Lithuania Colour Cosmetics
... sales driven by a return to pre-pandemic routines and socialising, the rise of out-of-home occasions and social events. Euromonitor International's Colour Cosmetics in Lithuania report offers a comprehensive guide to the size and shape of ... Read More
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Ecuador Colour Cosmetics
... the COVID-19 pandemic. In particular, some consumers were still wearing hygienic face masks some of the time during 2022, which meant that they could not also wear colour cosmetics such as facial make up and ... Read More
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Egypt Premium Beauty and Personal Care
... of premium beauty and personal care during the year. Firstly, the low purchasing power of consumers had a detrimental impact on the segment’s performance. Facing economic challenges and high inflation rates, consumers had to tighten ... Read More
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Georgia Beauty and Personal Care
... growth also supported the increased volume sales, partly due to the increased number of immigrants from Russia, as a result of the war in Ukraine. An increased number of foreign visitors also contributed to growth. ... Read More
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Costa Rica Mass Beauty and Personal Care
... toothpaste and toothbrushes, rising consumer awareness of the benefits this ingredient offers in terms of health and efficacy ensured such varieties also became more widely available and attracted growing attention in several other categories. Successful ... Read More
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Latvia Beauty and Personal Care
... mild recovery in consumer purchasing power, although much economic uncertainty remained. Latvians were keen to invest in beauty and personal care they needed to support their lifestyles in the post-pandemic period. The premium segment grew ... Read More
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Lithuania Premium Beauty and Personal Care
... many consumers were keen to treat themselves to affordable luxury, shifting from mass to premium options. Skin care was a huge source of value growth for the mass landscape in 2023. With healthy skin being ... Read More
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Latvia Mass Beauty and Personal Care
... by mass products in 2023, despite the ongoing financial challenges presented by high inflation. Still, a major part of current value growth was generated by inflation, although this trend was less prominent than in the ... Read More
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Estonia Premium Beauty and Personal Care
... educated about the ingredients in skin care, premium skin care drives the highest levels of growth, boosted by facial care. More consumers are willing to invest in premium facial care above other skin care products, ... Read More
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