Cosmetics Market Research Reports & Industry Analysis

The cosmetics companies manufacture personal care products using natural, herbal and chemical materials purchased from suppliers. These raw materials are tested in plants and laboratories to develop formulas for substances that enhance personal beauty. These formulas, generally patented, are used in the mass production of cosmetics products.

Most cosmetics companies rely on a multi­level distribution strategy, which includes placing products with department stores, specialty retailers, pharmacies, salons, spas, freestanding stores, travel retail outlets, websites and mobile applications. However, some companies, like Avon Products, Inc. (AVP) and Mary Kay, use a door­-to­-door selling method to directly reach customers.

The cosmetic industry is regulated by the Food and Drug Administration. Cosmetic products can enhance, reduce and hide blemishes as well. Some cosmetics are false eyelashes, eye shadow, concealer, nail polish, eye liner, mascara, lipstick and moisturizers.

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Cosmetics Industry Research & Market Reports

  • Colour Cosmetics in Bosnia and Herzegovina

    ... Innovation included increasing possibility for customisation, such as with blended make-up and lipsticks. There was also new advanced formulations including in pigment technology and formulations that are designed to be longer lasting. The role is ... Read More

  • Premium Beauty and Personal Care in Vietnam

    ... increasingly prioritising self-care and skin care routines, shifting towards dermatologist-backed brands, high-performance ingredients, and prestige fragrances. The rapid expansion of e-commerce and social commerce has also made premium beauty and perso... Euromonitor International's Premium Beauty ... Read More

  • Premium Beauty and Personal Care in Peru

    ... in mass beauty and personal care. The premium segment remains relatively small within the overall category, as it targets a high-income consumer base, a much smaller demographic than that served by mass-market products. For this ... Read More

  • Colour Cosmetics in Belgium

    ... in the final year of the review period. At the same time, in the context of high prices and pressure on purchasing power, consumers shifted significantly towards mass colour cosmetics. Euromonitor International's Colour Cosmetics in ... Read More

  • Colour Cosmetics in Singapore

    ... base, although it was lip products which saw the strongest increase. Colour cosmetics in Singapore has been witnessing an expansion in the variety of lip products, with products such as lip gloss, lip tint, lip ... Read More

  • Colour Cosmetics in Costa Rica

    ... According to the company, the cannabis acts as a conditioner, with hemp seed oil nourishing and softening the lashes. The product line also includes a matte lipstick, ColorStay Matte Lite Crayon, which the company says ... Read More

  • Mass Beauty and Personal Care in Peru

    ... behind the growth observed in the premium beauty and personal care. This underperformance can be attributed to the economic recession that the country endured from mid-2023 to mid-2024, which led to more cautious consumer spending ... Read More

  • Mass Beauty and Personal Care in Azerbaijan

    ... products at more accessible price points, resonating with a wide consumer base. Euromonitor International's Mass Beauty and Personal Care in Azerbaijan report offers a comprehensive guide to the size and shape of the market at ... Read More

  • Mass Beauty and Personal Care in Vietnam

    ... standards, and rapid urbanisation. Consumers are becoming more influenced by social media trends, leading them to allocate larger budgets for beauty and personal care products. They are increasingly choosing targeted solutions that address specific needs ... Read More

  • Colour Cosmetics in Denmark

    ... colour cosmetics. Although value growth was slightly lower than in 2023, the higher 2023 figure was partly driven by inflation. Euromonitor International's Colour Cosmetics in Denmark report offers a comprehensive guide to the size and ... Read More

  • Colour Cosmetics in Dominican Republic

    ... the country, even in times of economic hardship. Indeed, whilst inflation is coming down, the higher accumulated costs of living have continued to influence purchasing behaviours. Despite this context, colour cosmetics shows sustained growth, demonstrating ... Read More

  • Beauty and Personal Care in Iraq

    ... currency strengthened compared to pre-2023 levels. Demand continues to increase across all categories of beauty and personal care as income levels and the quality of life in Iraq continue to improve. Euromonitor International's Beauty and ... Read More

  • Mass Beauty and Personal Care in Colombia

    ... available options without compromising on quality, which remains the most important criterion for purchases despite a challenging economic climate. Mass adult sun care experienced the most impressive growth, gaining momentum not as an indulgence but ... Read More

  • Colour Cosmetics in Colombia

    ... in consumer behaviour, prompting brands to frequently engage young and popular celebrities as brand ambassadors to enhance their image and relevance. Euromonitor International's Colour Cosmetics in Colombia report offers a comprehensive guide to the size ... Read More

  • Colour Cosmetics in Uzbekistan

    ... value sales. Eye make-up, and in particular eye shadows, accounted for most value sales. Eye shadow is highly versatile and comes in many different colours and textures. Typically, it is made from a powder but ... Read More

  • Beauty and Personal Care in Bosnia and Herzegovina

    ... to high levels of emigration, dampened sales. Euromonitor International's Beauty and Personal Care in Bosnia and Herzegovina report offers a comprehensive guide to the size and shape of the market at a national level. It ... Read More

  • Premium Beauty and Personal Care in Belgium

    ... and personal care products slightly outperformed mass options, primarily due to rising consumer awareness of the purported health and wellness benefits of dermocosmetics, and to the increasing availability of brands such as Avène, Vichy, and ... Read More

  • Fragrance Market Size, Share & Trends Analysis Report By Product (Deodorants, Perfumes), By Application (Personal Care, Household Care), By Distribution Channel (Offline, Online), By Region, And Segment Forecasts, 2025 - 2030

    ... CAGR of 4.9% from 2025 to 2030. Rising awareness regarding cleanliness and personal hygiene among middle-class income groups in the emerging economies including India, China, Thailand, Vietnam, and Brazil is expected to expand the scope ... Read More

  • Colour Cosmetics in Mexico

    ... elections, among other factors, many consumers in Mexico prioritised their purchases, focusing on essential products or highly trendy ones, such as skin care and sun care. This affected the demand for non-essential beauty products, like ... Read More

  • Beauty and Personal Care in Japan

    ... stores strengthening their beauty portfolios, and also the entry and category expansion of luxury brands in the Japanese market. In 2024, skin care and colour cosmetics grew thanks to hit hero products and price adjustments ... Read More

  • Colour Cosmetics in France

    ... French cosmetic users, who are prepared to pay for quality products that last. Hybrid multifunctional products proved popular in 2024, with many consumers regarding theme as good value for money thanks to their multitude of ... Read More

  • Colour Cosmetics in Ecuador

    ... new retail channels, such as Fybeca Beauty, which have made beauty products more accessible to a wider range of consumers. People are increasingly prioritising self-care and personal appearance, even during difficult times, driven by the ... Read More

  • Premium Beauty and Personal Care in the Netherlands

    ... linked to the evolving perception of premium products as an accessible form of indulgence. Many Dutch consumers continue to mix and match within their routines, choosing to complement affordable private label options with select premium ... Read More

  • Colour Cosmetics in the Netherlands

    ... to complexion, skin tone, and achieving a blemish-free look. Social media continued to be a key driver, with platforms like TikTok shaping preferences for skin-enhancing and expressive make-up routines. In response, leading global players launched ... Read More

  • Colour Cosmetics in Poland

    ... consumer groups, from teenagers seeking bold looks to adults prioritising subtle, skin-enhancing effects. Beauty and fashion trends, particularly the continuing shift towards minimalism and natural-looking skin, continue to influence consumer preferences and resha... Euromonitor International's ... Read More

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