Cosmetics Market Research Reports & Industry Analysis
Most cosmetics companies rely on a multilevel distribution strategy, which includes placing products with department stores, specialty retailers, pharmacies, salons, spas, freestanding stores, travel retail outlets, websites and mobile applications. However, some companies, like Avon Products, Inc. (AVP) and Mary Kay, use a door-to-door selling method to directly reach customers.
The cosmetic industry is regulated by the Food and Drug Administration. Cosmetic products can enhance, reduce and hide blemishes as well. Some cosmetics are false eyelashes, eye shadow, concealer, nail polish, eye liner, mascara, lipstick and moisturizers.
Cosmetics Industry Research & Market Reports
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Colour Cosmetics in Argentina
... witnessed a decline in retail value sales. The reduced use of colour cosmetics can be attributed to several factors in 2024, including fewer social outings, such as visits to restaurants, pubs and other recreational places, ... Read More
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Premium Beauty and Personal Care in Ireland
... over quantity - particularly in skin care, fragrances, and dermocosmetics. Demand was fuelled by clinical-style brands and premium launches from the likes of Charlotte Tilbury and Clarins, while department stores and online platforms supported growth ... Read More
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Colour Cosmetics in Turkey
... out-of-home lifestyles in the post-COVID-19 period, there were more opportunities to use colour cosmetics. Meanwhile, the category benefited from regulatory standards for cosmetics safety and quality, investments in research and development for advanced dye solutions... ... Read More
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Mass Beauty and Personal Care in Saudi Arabia
... and an increasing emphasis on personal grooming and self-care amongst consumers. The country’s strong economy and government initiatives, such as Vision 2030, have boosted consumer confidence and spending, while mass brands continue to offer affordable, ... Read More
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Premium Beauty and Personal Care in Serbia
... products for their perceived quality and effectiveness. Premium brands also continued to introduce advanced formulations, and also focused on sustainable packaging and more personalised options. Premium fragrances accounted for most value sales. Premium fragrances a... ... Read More
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Colour Cosmetics in the Philippines
... growth was seen in retail volume and value terms reflecting the strong desire to wear make-up. Capitalising on this demand, Filipino entrepreneurs have been inspired to set up colour cosmetic businesses since the capital investment ... Read More
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Colour Cosmetics in Ireland
... and lip colour, as consumers seek polished looks for work, socialising and content creation. Growth continues to be fuelled by accessible, trend-led brands offering bold pigments and skin-enhancing finishes that appeal to younger shoppers and ... Read More
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Mass Beauty and Personal Care in Guatemala
... constraints, consumers are reluctant to abandon their personal care routines. Indeed, the rising cost of living in recent years has made mass beauty and personal care products even more essential for many, as they provide ... Read More
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Colour Cosmetics in Thailand
... over 2024. Thai consumers are gravitating towards minimalist beauty routines with an emphasis on using essential and multifunctional products which help them to save time and money. This trend, known as ""skinimalism,"" focuses on achieving ... Read More
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Mass Beauty and Personal Care in Italy
... sun protection, which recorded positive performances thanks to a particularly long and hot summer. The focus on multifunctional products remained particularly high, as consumers looked for both functionality and affordability. This was evident for products ... Read More
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Mass Beauty and Personal Care in Thailand
... affordability are key factors in the purchasing decision. Thai consumers are developing more sophisticated tastes and seek a range of features from mass products, whilst also demanding affordability and accessibility. Premium-positioned mass products are evolving... ... Read More
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Premium Beauty and Personal Care in Guatemala
... a large portion of the population - wealthier consumers are clearly willing to invest in products that promise superior results, utilise higher-quality formulations, or confer a sense of status. Euromonitor International's Premium Beauty and Personal ... Read More
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Colour Cosmetics in Romania
... and experiment with new looks. Price sensitivity is shaping demand patterns in 2024, with mass colour cosmetics outperforming premium lines across multiple categories. The growing popularity of using dupes (duplicates) of popular premium products, is ... Read More
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Beauty and Personal Care in Oman
... particularly within colour cosmetics, skin care and deodorants. Independent brands emphasising their use of natural and vegan ingredients gained competitive advantage by appealing to increasingly health-conscious consumers. Euromonitor International's Beauty and Personal Care in Oman ... Read More
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Beauty and Personal Care in Laos
... fluctuations have become common, leading to unpredictable pricing on all beauty and personal care products. Small local grocers are particularly affected, with many reducing their stock levels due to these economic pressures. Euromonitor International's Beauty ... Read More
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Beauty and Personal Care in Myanmar
... Myanmar, persisted throughout 2024, with the Asian Development Bank forecasting around 20.7% inflation for the year. The Myanmar Kyat remained sharply depreciated against major currencies such as the US dollar, making imported goods more expensive ... Read More
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Beauty and Personal Care in Qatar
... Growth was driven by several factors, including increased consumer interest in personal wellness and premium and luxury products. Key trends like the growing demand for natural and organic products and a strong preference for local ... Read More
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Beauty and Personal Care in Serbia
... to high levels of emigration, dampened sales. Euromonitor International's Beauty and Personal Care in Serbia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the ... Read More
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Beauty and Personal Care in Guatemala
... felt the effects of reduced purchasing power due to the effects of cumulative increases in the cost of living. This led to more cautious spending, especially amongst lower-income groups, who increasingly prioritised value-for-money options. Consumers ... Read More
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Beauty and Personal Care in Kazakhstan
... from the ongoing war in Ukraine. While inflation remained elevated, consumer spending on non-essential goods like beauty and personal care continued to recover from disruptions caused by the COVID-19 pandemic. Euromonitor International's Beauty and Personal ... Read More
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Beauty and Personal Care in North Macedonia
... and colour cosmetics, and the accelerating consumer demand for niche goods, including dermocosmetics products. However, although inflation was subsiding, its lingering effects continued to push unit prices higher, negatively impacting consumer confidence as many shoppers ... Read More
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Beauty and Personal Care in Romania
... growth. Falling inflation and rising average incomes also stimulated consumption and strengthened retail volume sales. Some consumers continued to trade down to private label and local brands, which are generally more affordable, notably in bath ... Read More
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Beauty and Personal Care in Croatia
... inflationary pressures easing, thus reducing prices and boosting consumer spending power. On the other hand, previously elevated value was caused by said high prices, artificially boosting value-based sales growth, while volume remained lower due to ... Read More
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Beauty and Personal Care in Singapore
... In response, some consumers adjusted their lifestyle, shifting overall consumer trends. For instance, younger consumers started to seek refuge by purchasing products overseas. With many Singaporeans travelling overseas to neighbouring countries to purchase, some retail... ... Read More
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Beauty and Personal Care in Vietnam
... and social commerce, particularly TikTok Shop and livestream shopping, has also made beauty and personal care products more accessible, while endorsements from key opinion leaders (KOLs) and user generated content continued to shape purchasing decisions. ... Read More
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