Cosmetics Market Research Reports & Industry Analysis
Most cosmetics companies rely on a multilevel distribution strategy, which includes placing products with department stores, specialty retailers, pharmacies, salons, spas, freestanding stores, travel retail outlets, websites and mobile applications. However, some companies, like Avon Products, Inc. (AVP) and Mary Kay, use a door-to-door selling method to directly reach customers.
The cosmetic industry is regulated by the Food and Drug Administration. Cosmetic products can enhance, reduce and hide blemishes as well. Some cosmetics are false eyelashes, eye shadow, concealer, nail polish, eye liner, mascara, lipstick and moisturizers.
Cosmetics Industry Research & Market Reports
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Beauty and Personal Care in Panama
... in the first quarter of 2024 while the closure of quarries and cessation of mining contracts hampered commercial activities carried out in the Colón Free Zone. In October 2023, with the aim of putting pressure ... Read More
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Beauty and Personal Care in Jordan
... due to the Israel-Hamas war, which resulted in a notable shift toward local alternatives. Euromonitor International's Beauty and Personal Care in Jordan report offers a comprehensive guide to the size and shape of the market ... Read More
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Beauty and Personal Care in Paraguay
... Paraguayan consumers to the formal market. This shift occurred after the purchase of contraband products from Argentina decreased, largely due to an exchange rate adjustment in Argentina that narrowed the price gap between the two ... Read More
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Beauty and Personal Care in Slovenia
... in the annual rate of inflation, following a period of significant price hikes that affected nearly all product categories. While Slovenia continues to benefit from relative economic stability within the region, consumers remain highly price ... Read More
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Beauty and Personal Care in Thailand
... and premium segments are benefiting from strong demand for skin care, colour cosmetics, hair care and sun care. Thai consumers not only want to look good, but are increasingly concerned about their skin, hair and ... Read More
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Colour Cosmetics in Italy
... active social life post-pandemic, with Italian consumers rediscovering the pleasure of wearing make-up again. As such, several categories recorded very positive performances, with facial make-up and lip products standing out. Innovation played a key role ... Read More
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Premium Beauty and Personal Care in North Macedonia
... the premium category achieved stronger growth rates, largely driven by the high price points and the appeal of niche product categories. Premium fragrances remained the largest category, with premium women’s fragrances retaining a dominant position ... Read More
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Colour Cosmetics in North Macedonia
... social media, which continued to shape emerging trends and consumer expectations. Despite some negative demographic trends, innovation and a focus on premium products helped maintain stable growth during 2024. Several key trends... Euromonitor International's Colour ... Read More
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Colour Cosmetics in Georgia
... focused on the use, promotion, and discussion of colour cosmetics. This trend notably resonated with a younger female demographic, who became increasingly engaged in the category. As such, the growth of this audience supported overall ... Read More
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Premium Beauty and Personal Care in Greece
... some consumers becoming more selective about the categories where they choose to indulge or find added value. For instance, bath and shower and colour cosmetics experienced lower value growth compared to 2024, driven by the ... Read More
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Colour Cosmetics in Israel
... scope for price competition and bolstered consumer confidence and purchasing power, hence volume growth accelerated slightly from 2023. An uptick in overall demand was also supported by favourable demographic factors, rising image-consciousness and the growing ... Read More
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Colour Cosmetics in Guatemala
... cosmetics is closely tied to expressions of identity, self-confidence and emotional wellbeing. Despite the increased cost of living experienced in the country over the past few years, beauty rituals remain part of the daily routine ... Read More
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Colour Cosmetics in Kazakhstan
... significant revival, particularly among younger, urban populations. Make-up is no longer reserved for special occasions, instead, it has become a daily ritual and a form of self-expression. Euromonitor International's Colour Cosmetics in Kazakhstan report offers ... Read More
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Colour Cosmetics in Greece
... ongoing inflation and changing consumer preferences. Euromonitor International's Colour Cosmetics in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales ... Read More
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Premium Beauty and Personal Care in Thailand
... strong purchasing power among high-income and affluent consumers, provides a solid consumer base for premium brands. Given the fast turnaround in new beauty products, consumers tend to be less loyalty to brands and will not ... Read More
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Colour Cosmetics in Malaysia
... prices pushed retail value sales, innovative product features and hybrid functions, such as sun protection combined with colour cosmetics and skin care combined with colour cosmetics, played key roles. Euromonitor International's Colour Cosmetics in Malaysia ... Read More
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Premium Beauty and Personal Care in Switzerland
... their product choices. This was highly visible in fragrances, where high-end perfumes posted strong retail current value growth towards the end of the review period. In addition, the search for personalisation, as well as unique ... Read More
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Beauty and Personal Care in Kuwait
... to beauty and personal care in Kuwait in 2024, with consumers focusing more on discounts and promotions rather than trading down to cheaper brands or cutting down their spending. Euromonitor International's Beauty and Personal Care ... Read More
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Mass Beauty and Personal Care in Turkey
... and the strategic utilisation of social media platforms to enhance brand engagement and reach. Additionally, health and beauty specialists, most notably Watsons, Gratis and a new retailer Mion, played a critical role by maintaining aggressive ... Read More
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Premium Beauty and Personal Care in Canada
... spending, with greater scrutiny placed on the perceived value and efficacy of premium offerings. As a result, Canadian consumers increasingly made deliberate choices, opting to invest in products they valued, while trading down or selecting ... Read More
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Premium Beauty and Personal Care in Israel
... by heightened economic uncertainty and elevated inflationary pressures related to the country’s war against Hamas, which made consumers more inclined to rein in discretionary spending. Imported brands were particularly hard hit by this behaviour after ... Read More
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Colour Cosmetics in Switzerland
... colour cosmetics at the end of the review period was mostly driven by higher unit prices caused by rising costs of raw materials, production and distribution. Renewed interest in colour cosmetics, particularly ones incorporating formulations ... Read More
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Premium Beauty and Personal Care in Argentina
... even high-income consumers were affected, which negatively impacted the demand for premium beauty and personal care. Additionally, due to the sharp devaluation of the currency exchange rate, premium products saw price increases that exceeded those ... Read More
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Colour Cosmetics in Slovenia
... saw slower growth than their premium counterparts in 2024, largely due to ongoing price sensitivity among the former’s core consumer base. Euromonitor International's Colour Cosmetics in Slovenia report offers a comprehensive guide to the size ... Read More
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Mass Beauty and Personal Care in Argentina
... In the context of a challenging macroeconomic environment, consumers prioritised purchasing essentials, such as food and beverages, at the expense of mass bath and shower, mass colour cosmetics or mass skin care, for example. Euromonitor ... Read More
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