Cosmetics Market Research Reports & Industry Analysis
Most cosmetics companies rely on a multilevel distribution strategy, which includes placing products with department stores, specialty retailers, pharmacies, salons, spas, freestanding stores, travel retail outlets, websites and mobile applications. However, some companies, like Avon Products, Inc. (AVP) and Mary Kay, use a door-to-door selling method to directly reach customers.
The cosmetic industry is regulated by the Food and Drug Administration. Cosmetic products can enhance, reduce and hide blemishes as well. Some cosmetics are false eyelashes, eye shadow, concealer, nail polish, eye liner, mascara, lipstick and moisturizers.
Cosmetics Industry Research & Market Reports
-
Premium Beauty and Personal Care in Ukraine
... mass segment in actual terms. The economic impact of war has led to unfavourable conditions for the development of premium sales, but a portion of consumers is still affluent enough to spend on premium products. ... Read More
-
Premium Beauty and Personal Care in Pakistan
... and skin care. Euromonitor International's Premium Beauty and Personal Care in Pakistan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales ... Read More
-
Mass Beauty and Personal Care in Pakistan
... like bar soaps, skin care creams, and hair oils. Many consumers sought multi-benefit products, including fairness + SPF, or herbal shampoo + conditioner, to reduce spending. Meanwhile, private label and smaller local brands gained ground ... Read More
-
Colour Cosmetics in Pakistan
... and products tailored to local needs, such as foundations for Pakistani skin tones. Euromonitor International's Colour Cosmetics in Pakistan report offers a comprehensive guide to the size and shape of the market at a national ... Read More
-
Beauty and Personal Care in Uruguay
... neighbouring Argentina, along with a reduction in smuggling from Argentina to Uruguay. This decline in contraband purchases can be attributed to an exchange rate adjustment made by the Argentine government, which significantly reduced the incentive ... Read More
-
Beauty and Personal Care in Canada
... a result, many consumers adopted a thoughtful approach to their purchases, combining premium options with cost-saving strategies, actively looking for promotions and discounts, while some trading down to less expensive alternatives. Despite these budget-conscious habits, ... Read More
-
Colour Cosmetics in Canada
... focus on value and promotional offers. Paradoxically, this environment also drove increased demand for premium colour cosmetics across most categories, as consumers sought affordable luxuries to boost well-being and emotional resilience amid financial uncertainty. As ... Read More
-
Colour Cosmetics in Serbia
... influencers on social media are playing an increasing role in driving sales. This is across all age groups, including for consumers of over 60-years-of-age. Lip products accounted for most value sales and also registered the ... Read More
-
Mass Beauty and Personal Care in Switzerland
... mass beauty and personal care products among local consumers. Against this background, Swiss consumers looked for products that offered comparable attributes and benefits to premium brands, but at more affordable price points. Euromonitor International's Mass ... Read More
-
Mass Beauty and Personal Care in Greece
... particularly supermarkets. This change led to a decrease in retail prices, significantly affecting the impacted categories' performance. Due to the ongoing rising cost-of-living crisis, consumers reacted positively to the lower prices. However, this policy reduced ... Read More
-
Mass Beauty and Personal Care in Canada
... child-specific products and mass fragrances, struggled. Mass bath and shower products, particularly body wash/shower gel, experienced growth as these products are viewed as essential household items. In a climate where consumers were prioritising purchases that ... Read More
-
Beauty and Personal Care in Lebanon
... banking system also continued to undermine consumer confidence which negatively impacted spending on non-essential purchases. Additionally, the spillover effect from the Israel-Hamas war in the south of Lebanon also harmed the local economy. Euromonitor International's ... Read More
-
Beauty and Personal Care in Sri Lanka
... with Sri Lanka continuing to experience elevated inflation. As well as economic considerations, the market in Sri Lanka is also being shaped by a combination of changing consumer preferences and growing awareness of personal health ... Read More
-
Mass Beauty and Personal Care in Serbia
... of mass beauty and personal care. Offerings are also continually innovating and are quick to pick up on trends and messaging that often first appears within premium products. This also drives demand. However, mass current ... Read More
-
Colour Cosmetics in Saudi Arabia
... digital integration are driving conventional outlets to modernise their operations. At the same time, shifts in consumer behaviour, propelled by a digitally savvy, younger population and the expanding role of women in the paid workforce, ... Read More
-
Mass Beauty and Personal Care in Israel
... the recent spike in inflation gradually receded. Furthermore, weakened purchasing power and economic uncertainty arising from the Israel-Hamas war continued to encourage trading down to cheaper brands and product types. However, the same factors ensured ... Read More
-
Premium Beauty and Personal Care in Turkey
... and personal care in retail value sales terms in 2024, supported by growing concern over skin health and appearance. Premium colour cosmetics posted the highest retail value growth, supported by the full resumption of out-of-home ... Read More
-
Mass Beauty and Personal Care in North Macedonia
... during 2024. This growth was primarily driven by the ongoing influence of social media, which played a crucial role in setting trends. 2024 also saw a significant increase in personalisation and inclusivity, as brands in ... Read More
-
Premium Beauty and Personal Care in the Philippines
... is creating new job opportunities and expanding the country’s middle income earners who tend to have a strong desire for premium goods. Access to credit facilities is also improving, including major digital currencies like G-cash ... Read More
-
Premium Beauty and Personal Care in Saudi Arabia
... influence of social media, global beauty trends, and promotional offers has made premium products more accessible and appealing. However, the segment continues to face growing competition from dermatology clinics, beauty centres, and salons, which... Euromonitor ... Read More
-
Premium Beauty and Personal Care in Italy
... power and encouraged them to make more indulgent choices, dedicating more resources to self-care and wellbeing with the purchase of premium beauty products such as advanced premium skin care, colour cosmetics and exclusive fragrances. Alongside ... Read More
-
Deodorants in Malaysia
... at the end of the review period. This was partly due to inflationary pressure on prices, although the rise in the offer of and demand for deodorants with natural/organic ingredients also boosted retail value sales. ... Read More
-
Mass Beauty and Personal Care in the Philippines
... Philippines, the majority of households are low-income and require cheaper and affordable beauty and personal care products. In terms of priorities, consumers in lower classes typically prioritise essentials such as food over beauty and personal ... Read More
-
Mass Beauty and Personal Care in Ireland
... habits, especially for everyday essentials. Affordable favourites like Dove, Garnier, and Nivea performed well, offering reliable quality at reasonable prices. This allowed shoppers to stick with trusted brands rather than trade down or cut back, ... Read More
-
Beauty and Personal Care in Ethiopia
... rising awareness and consumer interest, inflationary pressures, and exchange rate liberalisation. Social media continued to play an instrumental role in shaping product awareness and driving trends across categories, with influencers providing skin, hair, and fragrance ... Read More
Research Assistance
