Summary Germany is the largest outbound market in Europe with 87.4 million trips taken in 2016 which will steadily rise to 94.7 million in 2021 . Leisure remains the most important segment, while business trips are in decline due to Germany companies cutting travel budgets. Outbound spending is expected to continue to grow to US$150.3 million in 2021
Key Findings Germany’s largest outbound group are the baby boomers with a 20.3% share. Although online booking is the most common option, the older age group prefers traditional booking methods such as the high street travel agent and they spend on average less on a international trip (US$1410 in 2016) than their European counterparts.
Synopsis Canadean’s report – “Source Market Insights: Germany” provides detailed information on the German outbound tourism sector, analyzing market data and providing insights. This report provides a better understanding of tourism flows, expenditure, and the airline, hotel, car rental, and travel intermediaries industries.
What else does this report offer?
Detailed market analysis, information, and insights, including:
Historic and forecast tourist volumes and values covering Germany’s outbound tourism sector
Detailed analysis of tourist spending patterns for various categories in the travel and tourism sector, such as purpose of spending and top source markets.
Detailed analysis of the market trends in the Germany’s outbound tourism sector.
Reasons To Buy Make strategic business decisions using historic and forecast market data related to Germany’s outbound Travel & Tourism sector
Understand the demand-side dynamics within the industry to identify key market trends and growth opportunities
Direct the promotional efforts on most promising markets by identifying the key source and destination countries