Brazil Athletic Footwear Market Overview, 2028

Brazil Athletic Footwear Market Overview, 2028

Brazil is one of the largest athletic footwear markets in South America. Brazilian consumers are highly focused on fashion and style when it comes to athletic footwear, and they are willing to pay a premium for trendy and stylish designs. Furthermore, the use of athletic footwear in Brazil is not limited to sports and exercise but also extends to daily wear, especially among young people who often wear sneakers with casual outfits. Furthermore, sneaker culture is big in Brazil, with many people collecting and trading rare and limited-edition sneakers. Furthermore, Brazil has a unique shoe sizing system that is different from the international standard. This can sometimes make it challenging for international brands to offer a wide range of sizes. Moreover, Brazil has several leading research institutions and universities that focus on sports science and biomechanics, which have contributed to the development of new athletic footwear technologies. In addition, many athletic footwear brands in Brazil offer customization options, allowing customers to design their own shoes with personalized colors and materials. Furthermore, The Brazilian athletic footwear market is highly seasonal, with the majority of sales occurring during the summer months when sports and outdoor activities are more popular.

According to the research report ""Brazil Athletic Footwear Market Overview, 2028,"" published by Bonafide Research, the Brazil Athletic Footwear market is projected to reach market size around USD 3.5% Billion by 2028. Brazil has a strong culture of sports and physical activity, which has been fueled by government initiatives to promote health and fitness. As more people become interested in sports and fitness, there is a growing demand for athletic footwear that can support and enhance performance. Furthermore, athletic footwear brands are constantly innovating and introducing new technologies to improve the performance and comfort of their products. Brazilian consumers are interested in these new technologies and are willing to pay a premium for high-quality athletic footwear. Moreover, there is a growing trend towards health and wellness in Brazil, with more people adopting healthy lifestyle habits and engaging in physical activity. This trend has driven demand for athletic footwear that is comfortable, supportive, and can help prevent injury. In addition, Brazilian consumers are increasingly interested in outdoor activities such as hiking, camping, and trail running. This has led to a growing demand for athletic footwear that is durable, waterproof, and can withstand rugged terrain. Furthermore, the popularity of fitness apps and wearable technology has led to a growing interest in athletic footwear that can track performance metrics and provide feedback. Brands that incorporate these features into their products are likely to appeal to tech-savvy consumers.

Based on Product Type, The market is divided into Running Shoes, Training and Walking Shoes, Sports Shoes, Aerobic and gym wear shoes, Trekking & Hiking Shoes and Others (cross-training shoes, walking shoes, dance shoes, etc.). Among them, The Running Shoes, Training and Walking Shoes has the highest market share during the forecast period. Due to versatile and designed to meet the specific needs of these activities. Running shoes, for example, are designed to provide cushioning, support, and traction for runners, while training shoes are designed to provide stability and flexibility for activities like weightlifting and cross-training. Walking shoes, on the other hand, are designed for comfort and support during long walks. Sports shoes are expected to have the highest CAGR during the forecast period. there is also a growing interest in niche sports such as Soccer, tennis, and Basketball. These sports require specific types of athletic footwear, which has contributed to the demand for sports shoes in the Brazil market.

Based on sports footwear type, soccer shoes have the largest market share in the Brazil athletic footwear market. Soccer is the most popular sport in Brazil, and it is deeply ingrained in Brazilian culture. Soccer cleats are among the most popular types of athletic footwear in the country, driving demand for athletic footwear in Brazil. Furthermore, Brazilian athletes, such as soccer player Neymar and UFC fighter Amanda Nunes, have endorsement deals with major athletic footwear brands and are considered role models for young people in Brazil. Moreover, Brazil has a rich history of producing soccer cleats, and several local brands such as Penalty and Topper are popular among soccer players and fans.

Men are typically more active in sports and physical activity than women, which have contributed to their higher demand for athletic footwear. Men are more likely to participate in team sports such as soccer, basketball, and others, which require specific types of athletic footwear. The women's segment is expected to have the highest CAGR during the forecast period in the Brazil athletic footwear market based on end user. Athletic footwear has become a fashion statement and is no longer just worn for sports or fitness activities. Women are increasingly wearing athletic footwear as part of their everyday outfits, which has led to a surge in demand for stylish and fashionable athletic footwear.

Brazil Athletic Footwear Market Based on distribution channel, Hypermarket/Supermarket has the largest market share. Hypermarkets and supermarkets also offer a wide range of athletic footwear from various brands at competitive prices, making them a popular choice among consumers. These retailers have significant bargaining power due to their large purchasing volumes, allowing them to negotiate better prices with suppliers and pass on the cost savings to their customers. Some of the popular hypermarkets and supermarkets in the Brazil where athletic footwear is sold include Carrefour, Walmart, Extra, Pão de Açúcar, Grupo BIG (formerly Walmart Brasil), Assaí, Condor, Zaffari, Angeloni, Mercadorama and many more. Online distribution had the highest CAGR during the forecast period in the Brazil athletic footwear market due to the increasing trend of online shopping and the convenience it offers. Some of the popular online channels where athletic footwear is sold in the Brazil are Netshoes, Centauro, Kanui, Dafiti, Nike, Adidas, Puma, Amazon, Submarino, Americanas and many more.

In Brazil, there are some influencers and celebrities who have significant followings on social media platforms such as Instagram, YouTube, and Twitter, making them highly influential in shaping consumer preferences and driving demand for athletic footwear brands in Brazil. By partnering with them, brands can leverage their influence and reach a wider audience, building brand awareness and driving sales. Some of them are Neymar Jr. One of Brazil's most famous footballers, Neymar Jr., has partnered with brands such as Nike, Puma, and Asics, promoting their football and lifestyle footwear lines. Furthermore, Anitta is a popular Brazilian singer and influencer. She has worked with brands such as Adidas and Puma, promoting their lifestyle and fitness footwear lines. Moreover, another Brazilian singer and influencer, Ludmilla, has partnered with brands such as Nike and Puma, promoting their lifestyle and fitness footwear lines and others are Thaynara OG, Felipe Neto, Gabriel Medina, and many more. However, some events have helped to raise the profile of Brazil's athletic industry and have provided a platform for athletic footwear brands to showcase their products and reach a wider audience, including the FIFA World Cup, the Summer Olympics and Paralympics, the South American football championship, the Pan American Games, the FIVB Volleyball World League Finals, the FIVB Beach Volleyball World Championships, the Confederations Cup (an international football tournament), and many more.

Brazil imposes high tariffs and taxes on imported goods, including athletic footwear. This makes it difficult for new players to enter the market, as they may not have the resources to absorb these additional costs. Furthermore, Brazilian consumers have strong brand loyalty towards established players such as Nike and Adidas, making it challenging for new players to gain market share and establish themselves in the market. Moreover, the Brazilian athletic footwear market is highly concentrated, with a few major retailers such as Centauro and Netshoes dominating the market. These retailers have established relationships with established brands, making it difficult for new players to secure shelf space and gain visibility. Moreover, new players can collaborate with local designers and artists to create unique collections that appeal to Brazilian consumers. This can help them build brand awareness and credibility in the market. Furthermore, new players can expand their distribution channels beyond traditional brick-and-mortar stores by partnering with e-commerce platforms, opening their own online stores, or collaborating with local boutiques and specialty stores.

The Brazilian athletic footwear market is subject to various regulatory norms and standards to ensure the safety and quality of products. For instance, the Brazilian Association of Technical Standards These standards cover various aspects of product design, materials, manufacturing processes, and testing methods. Furthermore, all athletic footwear products sold in Brazil must comply with National Institute of Metrology, Quality, and Technology technical regulations, which cover various aspects such as labelling, safety, and quality standards. Moreover, the Brazilian Association of Footwear Industries develops industry standards and guidelines, provides training and education programmes, and advocates for the interests of the industry in various forums. Moreover, the Ministry of Agriculture, Livestock, and Food Supply is a government agency responsible for regulating the use of chemicals and pesticides in the production of agricultural products, including leather used in the manufacturing of athletic footwear. All imported leather products must comply with MAPA's regulations to ensure their safety and quality. In addition, Brazil has strict environmental regulations governing the disposal of waste products from the manufacturing process, as well as regulations regarding the use of environmentally friendly materials and processes.

Considered in this report
• Geography: Brazil
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• Brazil Athletic Footwear market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Type:
• Running Shoes, Training and Walking Shoes
• Sports Shoes
• Aerobic and gym wear shoes
• Trekking & Hiking Shoes
• Others (cross-training shoes, walking shoes, dance shoes, etc.)

By Sports Type:
• Tennis Shoes
• Soccer Shoes
• Basketball Shoes
• Cricket Shoes
• Others

By End User:
• Men
• Women
• Kids

By Distribution Channel
• Hypermarkets/Supermarkets
• Specialty Stores
• Brand Outlets
• Online Channels
• Others (General retail, B2B, etc.)

The approach of the report:
This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, government-generated reports, and databases. After gathering the data from secondary sources, primary research was conducted by making telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started doing primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations and organizations related to the Athletic Footwear industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.