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Global Location-based Advertising Market Size Study, by Component (Geofencing, Geotargeting, Geoconquesting), Promotion, Advertisement, Application, Vertical, and Regional Forecasts 2022-2032

Publisher Bizwit Research & Consulting
Published Feb 01, 2025
Length 285 Pages
SKU # BIZW19567299

Description

The global Location-based Advertising Market, valued at approximately USD 111.41 billion in 2023, is projected to grow at an impressive CAGR of 15.0% during the forecast period from 2024 to 2032. This transformative advertising approach harnesses the power of geospatial data to deliver personalized and timely promotions, significantly enhancing customer engagement and conversion rates. By leveraging cutting-edge technologies such as GPS, Wi-Fi, and Bluetooth, location-based advertising provides businesses with the unique capability to target audiences with precision, creating unparalleled opportunities in the digital marketing landscape.

As consumer expectations for personalized experiences continue to rise, businesses across industries are rapidly adopting geofencing, geotargeting, and geoconquesting strategies to optimize marketing campaigns. The proliferation of smartphones and advancements in data analytics have further amplified the effectiveness of location-based advertising, enabling businesses to understand customer behavior and preferences in real-time. Additionally, the integration of artificial intelligence (AI) and machine learning (ML) has propelled the market forward, offering predictive analytics capabilities that refine targeting strategies and maximize ROI.

However, challenges such as stringent data privacy regulations, consumer concerns over personal information, and technical complexities associated with integrating location-based systems into existing infrastructures may hinder the pace of market adoption. Despite these barriers, the market continues to expand, driven by robust investments in technological innovation and the growing popularity of hyperlocal marketing strategies. Furthermore, businesses are increasingly adopting creative advertising formats such as interactive AR-based ads to enhance user engagement, opening new avenues for growth in this dynamic sector.

Regionally, North America dominates the location-based advertising market, underpinned by the high penetration of smartphones, a strong digital advertising ecosystem, and a tech-savvy consumer base. Europe follows as a significant contributor, bolstered by stringent GDPR regulations that promote transparent and ethical advertising practices. Meanwhile, the Asia-Pacific region is expected to witness the fastest growth, fueled by a burgeoning middle-class population, rapid urbanization, and increasing internet penetration. Countries such as China, India, and Japan are emerging as hotspots for location-based advertising, supported by a vibrant e-commerce landscape and increasing consumer digital literacy.

Major market players included in this report are:
• Google LLC
• Facebook Inc. (Meta Platforms)
• IBM Corporation
• Microsoft Corporation
• Oracle Corporation
• GroundTruth
• Foursquare Labs, Inc.
• Verizon Media (Yahoo)
• Groupon, Inc.
• AdMoove
• Bluedot Innovation Pty Ltd
• UberMedia, Inc.
• InMobi Pte Ltd.
• PlaceIQ, Inc.
• Telenity, Inc.

The detailed segments and sub-segment of the market are explained below:

By Component:
• Geofencing
• Geotargeting
• Geoconquesting

By Promotion:
• Push Notifications
• In-app Messages
• Proximity Marketing

By Advertisement:
• Display Ads
• Search Ads
• Social Media Ads

By Application:
• Retail
• Healthcare
• Entertainment
• Transportation
• Others

By Vertical:
• Retail & E-commerce
• Travel & Tourism
• BFSI
• IT & Telecom
• Media & Entertainment
• Others

By Region:

North America:
• U.S.
• Canada

Europe:
• UK
• Germany
• France
• Spain
• Italy
• Rest of Europe

Asia Pacific:
• China
• India
• Japan
• Australia
• South Korea
• Rest of Asia Pacific

Latin America:
• Brazil
• Mexico
• Rest of Latin America

Middle East & Africa:
• Saudi Arabia
• South Africa
• Rest of Middle East & Africa

Years considered for the study are as follows:
• Historical Year: 2022
• Base Year: 2023
• Forecast Period: 2024-2032

Key Takeaways:
• Comprehensive market estimates and forecasts spanning a decade.
• In-depth regional and country-level analysis of the market.
• Insights into competitive dynamics, strategies, and key player profiles.
• Analysis of demand and supply-side trends driving market growth.

Please note:The single user license is non-downloadable and non-printable. Global Site license allows these actions.

Table of Contents

285 Pages
Chapter 1. Global Location-based Advertising Market Executive Summary
1.1. Global Location-based Advertising Market Size & Forecast (2022-2032)
1.2. Regional Summary
1.3. Segmental Summary
1.3.1. By Component
1.3.2. By Promotion
1.3.3. By Advertisement
1.3.4. By Application
1.3.5. By Vertical
1.4. Key Trends
1.5. Recession Impact
1.6. Analyst Recommendation & Conclusion
Chapter 2. Global Location-based Advertising Market Definition and Research Assumptions
2.1. Research Objective
2.2. Market Definition
2.3. Research Assumptions
2.3.1. Inclusion & Exclusion
2.3.2. Limitations
2.3.3. Supply Side Analysis
2.3.3.1. Availability
2.3.3.2. Infrastructure
2.3.3.3. Regulatory Environment
2.3.3.4. Market Competition
2.3.3.5. Economic Viability (Consumer’s Perspective)
2.3.4. Demand Side Analysis
2.3.4.1. Regulatory Frameworks
2.3.4.2. Technological Advancements
2.3.4.3. Environmental Considerations
2.3.4.4. Consumer Awareness & Acceptance
2.4. Estimation Methodology
2.5. Years Considered for the Study
2.6. Currency Conversion Rates
Chapter 3. Global Location-based Advertising Market Dynamics
3.1. Market Drivers
3.1.1. Increasing Adoption of Geospatial Technologies
3.1.2. Advancements in Data Analytics and AI
3.1.3. Rising Demand for Personalized Advertising
3.2. Market Challenges
3.2.1. Stringent Data Privacy Regulations
3.2.2. Technical Complexities in Integration
3.3. Market Opportunities
3.3.1. Expansion of Hyperlocal Marketing Strategies
3.3.2. Integration of AR/VR in Advertising Formats
3.3.3. Growth in Emerging Markets
Chapter 4. Global Location-based Advertising Market Industry Analysis
4.1. Porter’s 5 Force Model
4.1.1. Bargaining Power of Suppliers
4.1.2. Bargaining Power of Buyers
4.1.3. Threat of New Entrants
4.1.4. Threat of Substitutes
4.1.5. Competitive Rivalry
4.1.6. Futuristic Approach to Porter’s 5 Force Model
4.1.7. Porter’s 5 Force Impact Analysis
4.2. PESTEL Analysis
4.2.1. Political
4.2.2. Economical
4.2.3. Social
4.2.4. Technological
4.2.5. Environmental
4.2.6. Legal
4.3. Top Investment Opportunities
4.4. Top Winning Strategies
4.5. Disruptive Trends
4.6. Industry Expert Perspective
4.7. Analyst Recommendation & Conclusion
Chapter 5. Global Location-based Advertising Market Size & Forecasts by Component 2022-2032
5.1. Segment Dashboard
5.2. Global Location-based Advertising Market: Component Revenue Trend Analysis, 2022 & 2032 (USD Million/Billion)
5.2.1. Geofencing
5.2.2. Geotargeting
5.2.3. Geoconquesting
Chapter 6. Global Location-based Advertising Market Size & Forecasts by Promotion 2022-2032
6.1. Segment Dashboard
6.2. Global Location-based Advertising Market: Promotion Revenue Trend Analysis, 2022 & 2032 (USD Million/Billion)
6.2.1. Push Notifications
6.2.2. In-app Messages
6.2.3. Proximity Marketing
Chapter 7. Global Location-based Advertising Market Size & Forecasts by Advertisement 2022-2032
7.1. Segment Dashboard
7.2. Global Location-based Advertising Market: Advertisement Revenue Trend Analysis, 2022 & 2032 (USD Million/Billion)
7.2.1. Display Ads
7.2.2. Search Ads
7.2.3. Social Media Ads
Chapter 8. Global Location-based Advertising Market Size & Forecasts by Application 2022-2032
8.1. Segment Dashboard
8.2. Global Location-based Advertising Market: Application Revenue Trend Analysis, 2022 & 2032 (USD Million/Billion)
8.2.1. Retail
8.2.2. Healthcare
8.2.3. Entertainment
8.2.4. Transportation
8.2.5. Others
Chapter 9. Global Location-based Advertising Market Size & Forecasts by Vertical 2022-2032
9.1. Segment Dashboard
9.2. Global Location-based Advertising Market: Vertical Revenue Trend Analysis, 2022 & 2032 (USD Million/Billion)
9.2.1. Retail & E-commerce
9.2.2. Travel & Tourism
9.2.3. BFSI
9.2.4. IT & Telecom
9.2.5. Media & Entertainment
9.2.6. Others
Chapter 10. Global Location-based Advertising Market Size & Forecasts by Region 2022-2032
10.1. North America Location-based Advertising Market
10.1.1. U.S. Location-based Advertising Market
10.1.1.1. Component Breakdown Size & Forecasts, 2022-2032
10.1.1.2. Promotion Breakdown Size & Forecasts, 2022-2032
10.1.2. Canada Location-based Advertising Market
10.2. Europe Location-based Advertising Market
10.2.1. UK Location-based Advertising Market
10.2.2. Germany Location-based Advertising Market
10.2.3. France Location-based Advertising Market
10.2.4. Spain Location-based Advertising Market
10.2.5. Italy Location-based Advertising Market
10.2.6. Rest of Europe Location-based Advertising Market
10.3. Asia-Pacific Location-based Advertising Market
10.3.1. China Location-based Advertising Market
10.3.2. India Location-based Advertising Market
10.3.3. Japan Location-based Advertising Market
10.3.4. Australia Location-based Advertising Market
10.3.5. South Korea Location-based Advertising Market
10.3.6. Rest of Asia Pacific Location-based Advertising Market
10.4. Latin America Location-based Advertising Market
10.4.1. Brazil Location-based Advertising Market
10.4.2. Mexico Location-based Advertising Market
10.4.3. Rest of Latin America Location-based Advertising Market
10.5. Middle East & Africa Location-based Advertising Market
10.5.1. Saudi Arabia Location-based Advertising Market
10.5.2. South Africa Location-based Advertising Market
10.5.3. Rest of Middle East & Africa Location-based Advertising Market
Chapter 11. Competitive Intelligence
11.1. Key Company SWOT Analysis
11.1.1. Google LLC
11.1.2. Facebook Inc. (Meta Platforms)
11.1.3. IBM Corporation
11.2. Top Market Strategies
11.3. Company Profiles
11.3.1. Google LLC
11.3.1.1. Key Information
11.3.1.2. Overview
11.3.1.3. Financial (Subject to Data Availability)
11.3.1.4. Product Summary
11.3.1.5. Market Strategies
11.3.2. Facebook Inc. (Meta Platforms)
11.3.3. IBM Corporation
11.3.4. Microsoft Corporation
11.3.5. Oracle Corporation
11.3.6. GroundTruth
11.3.7. Foursquare Labs, Inc.
11.3.8. Verizon Media (Yahoo)
11.3.9. Groupon, Inc.
11.3.10. AdMoove
11.3.11. Bluedot Innovation Pty Ltd
11.3.12. UberMedia, Inc.
11.3.13. InMobi Pte Ltd.
11.3.14. PlaceIQ, Inc.
11.3.15. Telenity, Inc.
Chapter 12. Research Process
12.1. Research Process
12.1.1. Data Mining
12.1.2. Analysis
12.1.3. Market Estimation
12.1.4. Validation
12.1.5. Publishing
12.2. Research Attributes
List of Tables
TABLE 1. Global Location-based Advertising Market, Report Scope
TABLE 2. Global Location-based Advertising Market Estimates & Forecasts by Region 2022-2032 (USD Million/Billion)
TABLE 3. Global Location-based Advertising Market Estimates & Forecasts by Component 2022-2032 (USD Million/Billion)
TABLE 4. Global Location-based Advertising Market Estimates & Forecasts by Promotion 2022-2032 (USD Million/Billion)
TABLE 5. Global Location-based Advertising Market Estimates & Forecasts by Advertisement 2022-2032 (USD Million/Billion)
TABLE 6. Global Location-based Advertising Market Estimates & Forecasts by Application 2022-2032 (USD Million/Billion)
TABLE 7. Global Location-based Advertising Market Estimates & Forecasts by Vertical 2022-2032 (USD Million/Billion)
TABLE 8. Global Location-based Advertising Market by Segment, Estimates & Forecasts, 2022-2032 (USD Million/Billion)
TABLE 9. Global Location-based Advertising Market by Region, Estimates & Forecasts, 2022-2032 (USD Million/Billion)
TABLE 10. Global Location-based Advertising Market by Segment, Estimates & Forecasts, 2022-2032 (USD Million/Billion)
TABLE 11. Global Location-based Advertising Market by Region, Estimates & Forecasts, 2022-2032 (USD Million/Billion)
TABLE 12. Global Location-based Advertising Market by Segment, Estimates & Forecasts, 2022-2032 (USD Million/Billion)
TABLE 13. Global Location-based Advertising Market by Region, Estimates & Forecasts, 2022-2032 (USD Million/Billion)
TABLE 14. Global Location-based Advertising Market by Segment, Estimates & Forecasts, 2022-2032 (USD Million/Billion)
TABLE 15. U.S. Location-based Advertising Market Estimates & Forecasts, 2022-2032 (USD Million/Billion)
TABLE 16. U.S. Location-based Advertising Market Estimates & Forecasts by Component 2022-2032 (USD Million/Billion)
TABLE 17. U.S. Location-based Advertising Market Estimates & Forecasts by Promotion 2022-2032 (USD Million/Billion)
TABLE 18. Canada Location-based Advertising Market Estimates & Forecasts, 2022-2032 (USD Million/Billion)
TABLE 19. Canada Location-based Advertising Market Estimates & Forecasts by Component 2022-2032 (USD Million/Billion)
TABLE 20. Canada Location-based Advertising Market Estimates & Forecasts by Promotion 2022-2032 (USD Million/Billion)
…..
This list is not complete, final report does contain more than 100 tables. The list may be updated in the final deliverable.
List of Figures
FIGURE 1. Global Location-based Advertising Market, Research Methodology
FIGURE 2. Global Location-based Advertising Market, Market Estimation Techniques
FIGURE 3. Global Market Size Estimates & Forecast Methods
FIGURE 4. Global Location-based Advertising Market, Key Trends 2023
FIGURE 5. Global Location-based Advertising Market, Growth Prospects 2022-2032
FIGURE 6. Global Location-based Advertising Market, Porter’s 5 Force Model
FIGURE 7. Global Location-based Advertising Market, PESTEL Analysis
FIGURE 8. Global Location-based Advertising Market, Value Chain Analysis
FIGURE 9. Global Location-based Advertising Market by Segment, 2022 & 2032 (USD Million/Billion)
FIGURE 10. Global Location-based Advertising Market by Segment, 2022 & 2032 (USD Million/Billion)
FIGURE 11. Global Location-based Advertising Market by Segment, 2022 & 2032 (USD Million/Billion)
FIGURE 12. Global Location-based Advertising Market by Segment, 2022 & 2032 (USD Million/Billion)
FIGURE 13. Global Location-based Advertising Market by Segment, 2022 & 2032 (USD Million/Billion)
FIGURE 14. Global Location-based Advertising Market, Regional Snapshot 2022 & 2032
FIGURE 15. North America Location-based Advertising Market 2022 & 2032 (USD Million/Billion)
FIGURE 16. Europe Location-based Advertising Market 2022 & 2032 (USD Million/Billion)
FIGURE 17. Asia Pacific Location-based Advertising Market 2022 & 2032 (USD Million/Billion)
FIGURE 18. Latin America Location-based Advertising Market 2022 & 2032 (USD Million/Billion)
FIGURE 19. Middle East & Africa Location-based Advertising Market 2022 & 2032 (USD Million/Billion)
FIGURE 20. Global Location-based Advertising Market, Company Market Share Analysis (2023)
…..
This list is not complete, final report does contain more than 50 figures. The list may be updated in the final deliverable.

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