People Monitoring and Safety Solutions is the fourth
consecutive report from Berg Insight analysing the latest
developments on the people and pet tracking markets in
Europe and North America.
This report in the LBS Research Series from Berg
Insight provides you with 140 pages of unique business
intelligence including 5-year industry forecasts and
expert commentary on which to base your business
This report will allow you to:
Benefit from 30 new executive interviews with market
Identify key players on the European and North
American people tracking solution market.
Learn about the latest propositions from family locator
Understand the opportunities and challenges on the
mobile telecare alarm device market.
Anticipate future drivers for uptake of mobile workforce
Predict future trends in lone worker protection services.
Profit from updated regional market forecasts lasting
This report answers the following questions:
Which market segments adopt dedicated locator devices?
What is the potential market size for mobile telecare alarms?
How has free apps affected the family locator market?
What is the current status on the pet locator market in Europe
and North America?
Who are the leading providers of mobile workforce
What is the potential market size for lone worker safety
Are smartphones suitable for lone worker protection
People monitoring solutions that enable third parties to locate a person were introduced in
the late 1990s. Today, most people monitoring solutions rely on GNSS and mobile
communication technologies to determine the location of a person and transmit the data to a
third party. Technological advancements have enabled dedicated battery powered GPS
locator devices suitable for the mass market to become a reality. There are also a vast
number of people locator apps that leverage the growing installed base of GPS-enabled
Consumer-oriented people locator solutions range from family locator services that provide
peace of mind for parents of children and teenagers, to solutions that assist caregivers of
seniors and people suffering from various medical conditions. Family locator services that
have been part of mobile operators’ LBS portfolios for many years – especially in the US – are
now facing competition from free apps. The willingness to pay for operator services is
declining as consumers’ awareness of free people locator apps has increased significantly in
the past few years. Operators are therefore looking for additional revenues from related
services, such as device management apps that monitor voice, data and app usage on
children’s handsets. Besides family locator services, there are many location sharing services
that have similar functionality but focus on slightly different needs and use cases by enabling
the user to control exactly when the location is shared, with whom and for how long.
Many companies have launched GPS-based locator devices for parents that want to locate
their children and teenagers. The market has been slow to take off, initially due to low
awareness, poor performance and high cost. Today, more than a dozen companies have
launched locator devices that are aimed at several consumer oriented applications such as
asset, pet and child tracking. Examples include hereO, PocketFinder, Philip Technologies,
WTS and Yepzon. Several of the latest devices focus on ease of use and are designed to
appeal to children. Berg Insight forecasts that pet monitoring is a segment with large
potential. There are more than twice as many pets in Europe and North America as there are
children aged 0–18 years. Most pet owners are very passionate about their animals and
consider them as part of the family. There are a handful companies that develop GPS-based
locators aimed specifically at creating peace of mind for owners of dogs and cats. Many of
these locator devices in addition measure the pet’s activity to enable health monitoring.
Examples of vendors active in Europe and North America include Attracting, CareWhere,
Kippy, Pawtrack, Tractive and Whistle Labs. Several others, like DogTelligent, G-Paws and
WÜF intend to enter the market during 2016. The product category still suffers from lack of
awareness among potential customers. The number of active users in Europe and North
America reached about 300,000 at the end of 2015.
Several locator device vendors have started to address the needs of people caring for
persons of all ages suffering from various medical conditions such as autism and other
cognitive limitations, epilepsy and cardiac problems. Many of these companies are also
serving the market for systems that assist seniors living at home or in care homes. The
assistance systems are commonly called telecare systems or social alarms in Europe and
Personal Emergency Response Systems (PERS) in North America. Berg Insight estimates
that there are more than 7 million users of the first generation telecare systems in Europe and
North America. The addressable market for the next generation mobile telecare systems is
therefore large. The number of mobile telecare systems in use in Europe and North America
had reached less than 0.5 million at the end of 2015.
People locator solutions addressing the needs of business customers are available from
companies in industries such as fleet and asset tracking, as well as IT and LBS specialists.
Mobile workforce management services aim to improve operational efficiency and focus on
managing individual employees. Cost savings can be achieved through better routing of
employees as well as more efficient time verification and data collection in the field. Many
companies now adopt more or less standardised workforce management apps for
smartphones. Industry sectors leading the adoption of workforce management solutions
include construction, distribution and field services. Lone worker protection services primarily
focus on ensuring the security of employees. Many lone worker protection services rely on
dedicated GPS location devices featuring alarm buttons and man down detection sensors.
Berg Insight forecasts that the number of users of workforce management and lone worker
protection services in Europe and North America was 3.0 million at the end of 2015.
About the Author
André Malm is a senior analyst with a Masters
degree from Chalmers University of Technology. He
joined Berg Insight in 2006 and his areas of expertise
include location-based services, M2M/IoT platforms and
several M2M/IoT verticals including smart cities and car
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