The Bike and Scootersharing Telematics Market – 2nd Edition

The Bike and Scootersharing Telematics Market is thesecond strategy report from Berg Insight analysing the latestdevelopments on the connected micromobility marketsworldwide.

This strategic research report from Berg Insight provides youwith 155 pages of unique business intelligence including 5-yearindustry forecasts and expert commentary on which to base yourbusiness decisions.

Highlights from this report:

Insights from 30 executive interviews with market leadingcompanies.
New data on bikesharing and scootersharing fleets worldwide.Comprehensive overview of the connected bikesharing andscootersharing value chain.
In-depth analysis of market trends and key developments.Detailed profiles of 26 technology vendors and their propositions.Case studies of 47 shared micromobility initiatives.
Market forecasts by region lasting until 2024.

This report answers the following questions:

What is the current status of the shared micromobility industry?
Which are the leading technology platform providers?
How are carmakers and other mobility companies positioningthemselves on the market?
What bikesharing services are available from leading serviceproviders today?
What scootersharing services are available from leading serviceproviders today?
What business models are used by bikesharing andscootersharing operators?
How will the regulatory developments affect this market in thenext years?
How will the market evolve in Europe, North America and otherparts of the world?

Executive summary

Passenger cars and light trucks are the main modes of transportation in most industrialisedcountries. The vast majority of car trips in metropolitan areas are drive-alone trips with onlyone person in the car and vehicles are used for only about one hour per day on average.Bikesharing and scootersharing are shared micromobility services that have becomeavailable for people that want to complement other modes of transportation. Examples ofother mobility services include traditional carsharing, carpooling, ridesharing, taxi andridesourcing services. Many of these mobility services aim to decrease the cost oftransportation, create convenience through fewer ownership responsibilities, as well asreduce congestion and environmental impact.

Micromobility includes shared mobility services in urban areas that offer short-term rentals oflight vehicles such as bikes, scooters or other similar vehicles to paying members orcommunities. The services aim to reduce urban congestion as well as car usage and carownership to improve the inner-city landscape and reduce air pollution. Usage is typicallybilled by the minute/hour with rates that include parking, fuel or charging and maintenance.The services are generally used for short trips between 0–10 kilometres. Bikesharing is a kindof decentralised bicycle rental service, usually focusing on short term rentals thatsupplements other modes of transport including walking and public transport. Scootersharingis a membership-based service that offers motorised scooters to qualified drivers in acommunity. Users do not need to sign a written agreement each time a scooter is reservedand used. The vehicles are usually traditional electric scooters or new types of stand-upelectric scooters. Today, most operators use two operational models – free floating andstation-based. The station-based operational model enables members to pick up and returnthe vehicle at any designated station in a city. The free floating operational model is rapidlygaining users and rides. In 2014, a new wave of free floating bikesharing schemes emergedfrom China, causing a change on the market. Free floating services mean that vehicles canbe picked up and dropped off anywhere within a designated area.

New technologies in the form of telematics systems and smartphones are key enablers ofbikesharing and scootersharing micromobility services. Free floating services mostlyencompass a telematics system that comprises an on-board computer and a telematicsdevice for capturing trip data, enable fleet management and grant access to the vehiclethrough a smartphone app. Software platforms include complete systems that can support allthe operational activities of a micromobility operation ranging from management of in-vehicleequipment, fleet management, booking management, billing, as well as operationssupervision via dashboards and data analytics. Leading vendors of micromobility technologysuch as connected bike locks, infrastructure for station-based bikesharing and softwareplatforms include Conneqtech, Nextbike, Smoove, PBSC and SharingOS. Leadingmicromobility telematics solution players include COMODULE, INVERS and Vulog.

Berg Insight estimates that the total shared micromobility fleet worldwide reachedapproximately 23.9 million vehicles at the end of 2019. Free floating bikesharing was the mostdominant service in terms of deployed vehicles. Berg Insight forecasts that the bikesharingfleet will reach 35.8 million globally by the end of 2024 and the scootersharing fleetcomprising both traditional and stand-up scooters will then reach approximately 4.6 millionvehicles. The regulatory environment will have a considerable impact on the future for thismarket. Regulators decide the types of vehicles allowed on the road, helmet requirements aswell as award operator licenses that limit the number of operators and vehicles allowed.Commercial micromobility services are offered by specialist bikesharing and scootersharingcompanies, local governments, public transport operators as well as other shared mobilityoperators. Examples of leading free floating bikesharing operators include Meituan Bike,Hellobike and JUMP. Station-based bikesharing operators include Motivate, Nextbike andJCDecaux. Leading traditional scootersharing operators include ECooltra, Muving, CityScootand During 2017–2018, new services comprising stand-up scooters wereintroduced. The market has grown significantly during the past years and the leadingoperators in this segment include Lime, Bird, Spin, Voi and Tier. There has been significantM&A activity on this market in recent years, involving diverse players from many parts of theecosystem. Notable deals in 2019–2020 include Bird’s acquisitions of Scoot and Circ, Ojo’sacquisition of Gotcha and Tier’s acquisition of the assets of the traditional scootersharingoperator Coup.

Executive summary
1 Introduction to micromobility
1.1 Introduction
1.1.1 Passenger cars in use by region
1.1.2 New passenger car registration trends
1.1.3 Bicycle and scooter usage
1.1.4 Shared mobility services
1.2 Market trends
1.2.1 Peak car use and car ownership
1.2.2 The sharing economy
1.3 Overview of micromobility services
1.3.1 Bikesharing services
1.3.2 Scootersharing services
1.3.3 Operational models
1.4 Micromobility services worldwide
1.4.1 Micromobility in Europe
1.4.2 Micromobility in North America
1.4.3 Micromobility in Asia-Pacific
1.4.4 Overview of micromobility service providers
1.4.5 Business models
1.5 Micromobility telematics infrastructure
1.5.1 Vehicle segment
1.5.2 Tracking segment
1.5.3 Network segment
1.5.4 Service segment
2 Market forecasts and trends
2.1 Bikesharing market forecasts
2.1.1 Bikesharing in Europe
2.1.2 Bikesharing in North America
2.1.3 Bikesharing in Rest of World
2.1.4 Bikesharing technology vendor market shares
2.2 Scootersharing market forecasts
2.2.1 Scootersharing in Europe
2.2.2 Scootersharing in North America
2.2.3 Scootersharing in Rest of World
2.2.4 Scootersharing service providers
2.3 Regulatory environment
2.4 Market trends and industry observations
2.4.1 Micromobility is becoming increasingly integrated with other mobility services 61
2.4.2 Micromobility and public transport ecosystems to converge
2.4.3 Cities will embrace various types of micromobility
2.4.4 Micromobility operators to develop and use more ruggedized vehicles
2.4.5 Scooter manufacturers add embedded telematics
2.4.6 Telecoms industry players bet on micromobility services
2.4.7 Micromobility becomes a popular means to reduce corporate mobility costs .. 65
2.4.8 New players appear in the micromobility value chain
2.4.9 Pace of M&A activity increases as the market reaches a consolidation phase .. 66
3 Micromobility operators
3.1 Specialist micromobility operators
3.1.2 CityBee
3.1.3 Grow (Grin and Yellow)
3.1.4 Helbiz
3.1.5 Hive (FREE NOW)
3.1.6 JUMP (Uber)
3.1.7 Lime
3.1.8 Ojo (Last Mile Holdings)
3.1.9 Poppy
3.1.10 Scoot Networks (Bird)
3.1.11 Yulu
3.2 Specialist bikesharing operators
3.2.1 Anywheel
3.2.2 Bond Mobility
3.2.3 Call a Bike by DB Connect
3.2.4 Clear Channel
3.2.5 CycleHop (HOPR)
3.2.6 Docomo Cycle
3.2.7 Donkey Republic
3.2.8 Freebike
3.2.9 Hello Global (Hellobike)
3.2.10 JCDecaux (Cyclocity)
3.2.11 Meituan Bike (Mobike)
3.2.12 Motivate (Lyft)
3.2.13 Nextbike
3.2.14 Ofo
3.2.15 SG Bike
3.2.16 Tembici
3.2.17 VBikes
3.2.18 Zagster
3.3 Specialist scootersharing operators
3.3.1 Acciona
3.3.2 Bird
3.3.3 Blue Duck
3.3.4 Bounce
3.3.5 Cityscoot
3.3.6 Coup
3.3.7 Dott
3.3.8 ECooltra
3.3.9 Emmy
3.3.10 Felyx
3.3.11 Muving
3.3.12 Revel
3.3.13 Scooty (Europcar)
3.3.14 Skip
3.3.15 Spin
3.3.16 Tier Mobility
3.3.17 Vogo
3.3.18 Voi Technology
4 Technology vendors
4.1 Specialist bikesharing technology vendors
4.1.1 Bewegen Technologies
4.1.2 Conneqtech
4.1.3 DropBike (Drop Mobility)
4.1.4 Omni intelligent Technology
4.1.5 PBSC Urban Solutions
4.1.6 Sitael
4.1.7 Smoove
4.1.8 SoftTech Interactive Solutions (Mobilock)
4.1.9 Youon Bike Technologies
4.2 Micromobility telematics solution vendors
4.2.2 E-motionlabs
4.2.3 INVERS
4.2.4 Luna
4.2.5 Octo Telematics
4.2.6 Queclink Wireless Solutions
4.2.7 SharingOS
4.2.8 Teltonika
4.2.9 Tracefy
4.2.10 Vulog
4.3 Micromobility software platform vendors
4.3.1 ElectricFeel
4.3.2 Joyride Technologies
4.3.3 Samokato
4.3.4 Sensefields
4.3.5 Spring
4.3.6 Urban Sharing
4.3.7 Wunder Mobility
List of Figures
Figure 1.1: Car parc by region (World 2011–2017)
Figure 1.2: Passenger car density per 1,000 inhabitants (EU28 2017)
Figure 1.3: New car registration data (World 2011–2018)
Figure 1.4: Top 10 countries by new passenger car and light truck registrations (2018)
Figure 1.5: Bike market data (EU28+2 2018)
Figure 1.6: Bike market data (North America 2018)
Figure 1.7: Top 10 countries by new motorcycle and moped registrations (2018)
Figure 1.8: Example of bicycle design used in bikesharing schemes
Figure 1.9: Examples of vehicles used in scootersharing services
Figure 1.10: Bike and scootersharing fleet size and availability (World 2015–2019)
Figure 1.11: Micromobility service providers by industry background (2019)
Figure 1.12: Micromobility telematics system overview
Figure 1.13: On-board computer and QR code reader
Figure 2.1: Shared micromobility fleet by service (World 2018–2024)
Figure 2.2: Bikesharing fleet by operational model (World 2018–2024)
Figure 2.3: Bikesharing stations by region (World 2018–2024)
Figure 2.4: Bikesharing fleet and stations (Europe 2018–2024)
Figure 2.5: Bikesharing fleet and stations (North America 2018–2024)
Figure 2.6: Bikesharing fleet and stations (ROW 2018–2024)
Figure 2.7: Leading bikesharing technology vendors (World Q4-2019)
Figure 2.8: Scootersharing fleet by vehicle type (World 2018–2024)
Figure 2.9: Scootersharing fleet by vehicle type (Europe 2018–2024)
Figure 2.10: Scootersharing fleet by vehicle type (North America 2018–2024)
Figure 2.11: Scootersharing fleet by vehicle type (ROW 2018–2024)
Figure 2.12: Leading stand-up scootersharing providers (World Q4-2019)
Figure 2.13: Leading traditional scootersharing operators (World Q4-2019)
Figure 2.14: Overview of scooter manufacturers (2019)
Figure 2.15: Mergers and acquisitions in the micromobility ecosystem (2016–2020)
Figure 3.1: Micromobility service providers (World Q4-2019)
Figure 3.2: JUMP electric pedal-assisted bike
Figure 3.3: Ojo’s custom-engineered scooter
Figure 3.4: Bikesharing service providers (World Q4-2019)
Figure 3.5: JCDecaux station in Lyon with an adjacent digital display
Figure 3.6: Mobike Classic
Figure 3.7: Scootersharing service providers (World Q4-2019)
Figure 3.8: Cityscoot scooter
Figure 3.9: Skip S3 scooter
Figure 4.1: Micromobility technology vendors (2019)
Figure 4.2: Overview of specialist bikesharing technology vendors (2019)
Figure 4.3: Bikesharing station from PBSC Urban Solutions
Figure 4.4: Mobilock hardware
Figure 4.5: Overview of micromobility telematics system vendors (2019)
Figure 4.6: Scootersharing telematics device from INVERS
Figure 4.7: In-vehicle hardware from Vulog
Figure 4.8: Overview of micromobility platform vendors (2019)
Figure 4.9: Urban Sharing’s micromobility platform
Figure 4.10: Wunder Fleet’s fleet management dashboard

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