Analyzing the Digital Media Industry in United States 2017
Digital media is one sub sector of the media industry that has witnessed immense growth in recent years and is expected to continue this trend in the coming years as well. Streaming appears to be latest trend that has been prevalent across the US digital music industry and it is expected to continue its edge over digital downloads in the coming years as well.
The steady progressive growth of the US digital media industry can largely be attributed to increased time invested by consumers on digital media and brands' along with surplus comfort with allocating budgets to digital formats, especially on digital video.
Aruvian Research analyzes the US digital media industry in this in-depth research report – Analyzing the Digital Media Industry in United States 2017. The report begins with a brief profile of the media industry in the United States. The media industry is analyzed through an industry overview, analysis of market growth by value, industry segmentation and an industry forecast.
Digital media in the United States is analyzed through an industry definition, industry overview, market growth analysis and an industry segmentation. Data analyzed in the report ranges from 2011 to 2020. A Porter's Five Forces Strategy Analysis of the Digital Media Industry in the US is carried out in the report as well. Bargaining power of buyers and suppliers, competitive rivalry in the industry, threat of new entrants to the industry and the threat of substitutes is analyzed in the report.
Industry forecast is also included in the report.
An analysis of the major industry players is carried out through corporate analysis, financial analysis and a SWOT analysis. Players analyzed include stalwarts like Amazon.com, Apple Inc., Facebook, Google and many others. The report analyzes over 15 leading players of the industry.