Analyzing the Market for Cable TV in the United States 2017

A. Executive Summary

B. Introduction to the US Media Industry

B.1 Industry Definition

B.2 Industry Overview

B.3 Market Growth Analysis

B.4 Industry Segmentation

B.5 Industry Forecast

C. Market for Cable TV in the United States

C.1 Industry Definition

C.2 Industry Overview

C.3 Market Growth Analysis

C.4 Industry Segmentation

C.5 Industry Forecast

D. Cable TV in the United States: Porter’s Five Forces Strategy Analysis

D.1 Introduction

D.2 Bargaining Power of Buyers

D.3 Bargaining Power of Suppliers

D.4 Competitive Rivalry in the Industry

D.5 Threat of New Entrants

D.6 Threat of Substitutes

E. Trends in the Industry

E.1 Evolution in Storytelling

E.2 Decline of Pay-TV

E.3 Demand for Higher Content Mobility

E.4 Move towards Event-based Viewing

E.5 Content Optimization

E.6 Unique Content Driving Innovation

E.7 Binge-watching of TV

F. Analysis of Major Industry Players

F.1 Comcast Corporation

F.1.1 Corporate Analysis

F.1.2 Financial Analysis

F.1.3 SWOT Analysis

F.2 The Walt Disney Company

F.2.1 Corporate Analysis

F.2.2 Financial Analysis

F.2.3 SWOT Analysis

F.3 Time Warner Inc.

F.3.1 Corporate Analysis

F.3.2 Financial Analysis

F.3.3 SWOT Analysis

F.4 Twenty-First Century Fox, Inc.

F.4.1 Corporate Analysis

F.4.2 Financial Analysis

F.4.3 SWOT Analysis

F.5 Viacom, Inc.

F.5.1 Corporate Analysis

F.5.2 Financial Analysis

F.5.3 SWOT Analysis

F.6 Netflix, Inc.

F.6.1 Corporate Analysis

F.6.2 Financial Analysis

List of Figures

Figure 1: Growth of the Media Industry in the US by Value (in USD Billion), 2011-2015

Figure 2: Segmentation of the Media Industry in the US (in USD Billion), 2011-2015

Figure 3: Share of the US in the Global Media Industry (%), 2015

Figure 4: Forecast of the Media Industry in the US (in USD Billion), 2015-2020

Figure 5: Growth of the Broadcasting and Cable TV Industry in the US by Value (in USD Billion), 2011-2015

Figure 6: Segmentation of the Broadcasting and Cable TV Industry in the US by Percentage Share of Value (%), 2015

Figure 7: Share of the US in the Global Broadcasting and Cable TV Industry (%), 2015

Figure 8: Forecast of the Broadcasting and Cable TV Industry in the US (in USD Billion), 2015-2020

Figure 9: Porter’s Five Forces Strategy Analysis of the Cable TV Industry in United States

Figure 10: Bargaining Power of Buyers in the US Cable TV Industry

Figure 11: Bargaining Power of Suppliers in the US Cable TV Industry

Figure 12: Competitive Rivalry in the US Cable TV Industry

Figure 13: Threat of New Entrants to the US Cable TV Industry

Figure 14: Threat of Substitutes to the US Cable TV Industry

Figure 15: Comparison of Hours Watched, 2008-2014

Figure 16: Profitability and Revenues of Comcast Corporation (in USD Million), 2011-2015

Figure 17: Profitability and Revenues of The Walt Disney Company (in USD Million), 2011-2015

Figure 18: Profitability and Revenues of Time Warner Inc. (in USD Million), 2011-2015

Figure 19: Profitability and Revenues of Twenty-First Century Fox, Inc. (in USD Million), 2011-2015

Figure 20: Profitability and Revenues of Viacom (in USD Million), 2011-2015

Figure 21: Profitability and Revenues of Netflix, Inc. (in USD Million), 2010-2014

List of Tables

Table 1: Growth of the Media Industry in the US by Value (in USD Billion), 2011-2015

Table 2: Segmentation of the Media Industry in the US by Percentage Share of Value (%), 2011-2015

Table 3: Segmentation of the Media Industry in the US (in USD Billion), 2011-2015

Table 4: Share of the US in the Global Media Industry (in USD Billion & %), 2015

Table 5: Forecast of the Media Industry in the US (in USD Billion), 2015-2020

Table 6: Growth of the Broadcasting and Cable TV Industry in the US by Value (in USD Billion), 2011-2015

Table 7: Segmentation of the Broadcasting and Cable TV Industry in the US (in USD Billion & %), 2015

Table 8: Share of the US in the Global Broadcasting and Cable TV Industry (in USD Billion & %), 2015

Table 9: Forecast of the Broadcasting and Cable TV Industry in the US (in USD Billion), 2015-2020

Table 10: Key Financials of Comcast Corporation (in USD Million), 2011-2015

Table 11: Key Financials of The Walt Disney Company (in USD Million), 2011-2015

Table 12: Key Financials of Time Warner Inc. (in USD Million), 2011-2015

Table 13: Key Financials of Twenty-First Century Fox, Inc. (in USD Million), 2011-2015

Table 14: Key Financials of Viacom (in USD Million), 2011-2015

Table 15: Key Financials of Netflix, Inc. (in USD Million), 2010-2014"

Analyzing the Market for Cable TV in the United States 2017


Broadcasting in the United States found its roots in the initial experiments with wireless transmission during the mid-19th century, with differing levels of success. These transmissions were initially by radio enthusiasts fond of technology. Gradually as techniques were mastered, radio grew into a necessity for military and commercial users alike. Broadcasting ultimately went onto creating a major impact throughout the nation.

In the United States, television is available via broadcast (also known as ""over-the-air"" or OTA). American television industry has experienced a plethora of very successful programs that have inspired television networks globally to develop shows of similar kinds. Some of these shows are still on the air and some have maintained decent runs in syndication.

Aruvian Research analyzes the US cable TV industry in this in-depth research report – Analyzing the Market for Cable TV in the United States 2017. The report begins with an analysis of the US media industry through an industry definition, industry overview, growth analysis of the market and an industry segmentation. Industry forecast up to 2020 is included in the report.

The market for Cable television in the US is analyzed through the same factors described above, that is, industry definition, industry overview, market growth analysis, industry segmentation and an industry forecast. Data analyzed in the report ranges from 2011 to 2020. We also analyze some of the major trends prevalent in the industry.

A Porter's Five Forces strategy analysis is undertaken on the US cable TV industry and we look at the bargaining power of buyers and suppliers, competitive rivalry in the industry and the threat of new entrants and substitutes to the media industry in the US.

Analysis of the major industry players is undertaken through an in-depth corporate analysis, a financial analysis and a SWOT analysis.