Analyzing the Market for Cable TV in the United States 2017

Analyzing the Market for Cable TV in the United States 2017


Broadcasting in the United States found its roots in the initial experiments with wireless transmission during the mid-19th century, with differing levels of success. These transmissions were initially by radio enthusiasts fond of technology. Gradually as techniques were mastered, radio grew into a necessity for military and commercial users alike. Broadcasting ultimately went onto creating a major impact throughout the nation.

In the United States, television is available via broadcast (also known as ""over-the-air"" or OTA). American television industry has experienced a plethora of very successful programs that have inspired television networks globally to develop shows of similar kinds. Some of these shows are still on the air and some have maintained decent runs in syndication.

Aruvian Research analyzes the US cable TV industry in this in-depth research report – Analyzing the Market for Cable TV in the United States 2017. The report begins with an analysis of the US media industry through an industry definition, industry overview, growth analysis of the market and an industry segmentation. Industry forecast up to 2020 is included in the report.

The market for Cable television in the US is analyzed through the same factors described above, that is, industry definition, industry overview, market growth analysis, industry segmentation and an industry forecast. Data analyzed in the report ranges from 2011 to 2020. We also analyze some of the major trends prevalent in the industry.

A Porter's Five Forces strategy analysis is undertaken on the US cable TV industry and we look at the bargaining power of buyers and suppliers, competitive rivalry in the industry and the threat of new entrants and substitutes to the media industry in the US.

Analysis of the major industry players is undertaken through an in-depth corporate analysis, a financial analysis and a SWOT analysis.