Market Research Logo

The Telecoms services forecast for small and medium enterprises: Central and Eastern Europe 2017–2022

The Telecoms services forecast for small and medium enterprises: Central and Eastern Europe 2017–2022 


This report analyses the demand for telecoms services in Central and Eastern Europe (CEE) by micro, small and medium-sized enterprises (SMEs), expressed in terms of revenue, connections or users, and average revenue per user (ARPU).

It shows that there will be renewed growth in enterprise revenue for operators as increases in data and IoT connectivity services to SMEs offset the continued declines in voice revenue.

The report also quantifies the emerging market for other business services, such as security, co-location and hosting, and cloud services, which offer longer-term prospects for revenue growth.

It is based on several sources, including data from operators, national regulators, government agencies and other third parties, and from Analysys Mason’s 2017 survey on enterprises’ telecoms and ICT usage


Please note:  This report is delivered as a zip file containing PPTX, PDF and Excel.


Executive summary

Executive summary: An increase in data connectivity and other business services to SMEs will deliver renewed revenue growth for operators

Regional forecasts

Increases in data connectivity and other business services will deliver revenue growth for operators as the decline in voice services slows

All sizes of SME will deliver steady revenue growth for operators

Mobile service revenue will rise as penetration and the prevalence of smartphones steadily increases

Recent declines in fixed service revenue will be largely stemmed by an increasing number of broadband connections

Fixed broadband connections will increase in terms of bandwidth delivered, as well as the overall number of connections

The growing market for other business services offers operators an opportunity to have a share in new revenue streams from SMEs

Key other business services for operators include security, co-location and hosting, SaaS and IaaS

Country-level forecasts

Poland: Further declines in voice services will drive a reduction in revenue despite increases in mobile data and business services

Russia: An increase in mobile data and IoT connectivity services will continue to deliver steady revenue growth

Turkey: Enterprise revenue will experience strong growth, with  network roll-out supporting an increase in mobile and fixed data

Forecast methodology and assumptions

Forecast methodology and assumptions: Presentation of results

Forecast methodology and assumptions: Market definition

Forecast methodology and assumptions: Modelling approach

Forecast methodology and assumptions: Mobile services

Forecast methodology and assumptions: Fixed services

Forecast methodology and assumptions: Other business services

Forecast methodology and assumptions: Geographical region

About the author and Analysys Mason

About the author

Analysys Mason’s consulting and research are uniquely positioned

Research from Analysys Mason

 

Figure 1: Telecoms operators’ retail revenue from SMEs by service type, Central and Eastern Europe, 2013–2022 (note – based on current exchange rates)

Figure 2: Connections for SMEs and CAGRs by type of connection, Central and Eastern Europe, 2017–2022

Figure 3: Percentages of retail revenue, total employees2 and total enterprises by enterprise size, Central and Eastern Europe, 2017

Figure 4: Percentage of telecoms operators’ retail revenue from SMEs in 2017 and CAGR for 2017–2022 by service type, Central and Eastern Europe

Figure 5: Telecoms operators’ retail revenue from SMEs by service type, Central and Eastern Europe, 2013–2022

Figure 6: Percentages of business site, total employees and total enterprises by enterprise size, Central and Eastern Europe, 2017

Figure 7: Telecoms operators’ retail revenue from SMEs by service type and enterprise size in 2017 and 2022 and CAGRs for 2017–2022, Central and Eastern Europe

Figure 8: Percentages of mobile service retail revenue and total employees by enterprise size, Central and Eastern Europe, 2017

Figure 9: Mobile service retail revenue and connections for SMEs, Central and Eastern Europe, 2013–2022

Figure 10: Percentages of fixed service retail revenue and total business sites by enterprise size, Central and Eastern Europe, 2017

Figure 11: Fixed service retail revenue and connections for SMEs, Central and Eastern Europe, 2013–2022

Figure 12: Number of SME fixed broadband connections by type of connection, Central and Eastern Europe, 2013–2022

Figure 13: Percentage of SME dedicated connections by connection speed, Central and Eastern Europe, 2013–2022

Figure 14: Percentages of total employees in 2017 and other business services retail revenue in 2017 and 2022 by enterprise size, Central and Eastern Europe

Figure 15: Retail revenue from SMEs’ other business services by type, Central and Eastern Europe, 2013–2022

Figure 16: Other business services retail revenue from SMEs by service type and provider and operators’ share of this revenue by service type, Central and Eastern Europe, 2022

Figure 17: Telecoms operators’ retail revenue from SMEs by service type, Poland, 2013–2022

Figure 18: Connections for SMEs and CAGRs by type of connection, Poland, 2017–2022

Figure 19: Percentages of retail revenue, total employees and total enterprises by enterprise size, Poland, 2017

Figure 20: Telecoms operators’ retail revenue from SMEs by service type, Russia, 2013–2022

Figure 21: Connections for SMEs and CAGRs by type of connection, Russia, 2017–2022

Figure 22: Percentages of retail revenue, total employees and total enterprises by enterprise size, Russia, 2017

Figure 23: Telecoms operators’ retail revenue from SMEs by service type, Turkey, 2013–2022

Figure 24: Connections for SMEs and CAGRs by type of connection, Turkey, 2017–2022

Figure 25: Percentages of retail revenue, total employees and total enterprises by enterprise size, Turkey, 2017

Figure 26: Percentage of total SMEs, employees and business sites by enterprise size, Central and Eastern Europe, 2017

Figure 27: Diagram of the forecast modelling approach

Figure 28: Definitions and key drivers for mobile services

Figure 29a: Definitions and key drivers for fixed services

Figure 29b: Definitions and key drivers for fixed services

Figure 30a: Definitions and key drivers for other business services

Figure 30b: Definitions and key drivers for other business services

Figure 31: Regional breakdown used in this report

 

 

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report