The Telecoms services forecast for small and medium enterprises: Central and Eastern Europe 2017–2022
This report analyses the demand for telecoms services in Central and Eastern Europe (CEE) by micro, small and medium-sized enterprises (SMEs), expressed in terms of revenue, connections or users, and average revenue per user (ARPU).
It shows that there will be renewed growth in enterprise revenue for operators as increases in data and IoT connectivity services to SMEs offset the continued declines in voice revenue.
The report also quantifies the emerging market for other business services, such as security, co-location and hosting, and cloud services, which offer longer-term prospects for revenue growth.
It is based on several sources, including data from operators, national regulators, government agencies and other third parties, and from Analysys Mason’s 2017 survey on enterprises’ telecoms and ICT usagePlease note: This report is delivered as a zip file containing PPTX, PDF and Excel.
Executive summary
Executive summary: An increase in data connectivity and other business services to SMEs will deliver renewed revenue growth for operators
Regional forecasts
Increases in data connectivity and other business services will deliver revenue growth for operators as the decline in voice services slows
All sizes of SME will deliver steady revenue growth for operators
Mobile service revenue will rise as penetration and the prevalence of smartphones steadily increases
Recent declines in fixed service revenue will be largely stemmed by an increasing number of broadband connections
Fixed broadband connections will increase in terms of bandwidth delivered, as well as the overall number of connections
The growing market for other business services offers operators an opportunity to have a share in new revenue streams from SMEs
Key other business services for operators include security, co-location and hosting, SaaS and IaaS
Country-level forecasts
Poland: Further declines in voice services will drive a reduction in revenue despite increases in mobile data and business services
Russia: An increase in mobile data and IoT connectivity services will continue to deliver steady revenue growth
Turkey: Enterprise revenue will experience strong growth, with network roll-out supporting an increase in mobile and fixed data
Forecast methodology and assumptions
Forecast methodology and assumptions: Presentation of results
Forecast methodology and assumptions: Market definition
Forecast methodology and assumptions: Modelling approach
Forecast methodology and assumptions: Mobile services
Forecast methodology and assumptions: Fixed services
Forecast methodology and assumptions: Other business services
Forecast methodology and assumptions: Geographical region
About the author and Analysys Mason
About the author
Analysys Mason’s consulting and research are uniquely positioned
Research from Analysys Mason
Figure 1: Telecoms operators’ retail revenue from SMEs by service type, Central and Eastern Europe, 2013–2022 (note – based on current exchange rates)
Figure 2: Connections for SMEs and CAGRs by type of connection, Central and Eastern Europe, 2017–2022
Figure 3: Percentages of retail revenue, total employees2 and total enterprises by enterprise size, Central and Eastern Europe, 2017
Figure 4: Percentage of telecoms operators’ retail revenue from SMEs in 2017 and CAGR for 2017–2022 by service type, Central and Eastern Europe
Figure 5: Telecoms operators’ retail revenue from SMEs by service type, Central and Eastern Europe, 2013–2022
Figure 6: Percentages of business site, total employees and total enterprises by enterprise size, Central and Eastern Europe, 2017
Figure 7: Telecoms operators’ retail revenue from SMEs by service type and enterprise size in 2017 and 2022 and CAGRs for 2017–2022, Central and Eastern Europe
Figure 8: Percentages of mobile service retail revenue and total employees by enterprise size, Central and Eastern Europe, 2017
Figure 9: Mobile service retail revenue and connections for SMEs, Central and Eastern Europe, 2013–2022
Figure 10: Percentages of fixed service retail revenue and total business sites by enterprise size, Central and Eastern Europe, 2017
Figure 11: Fixed service retail revenue and connections for SMEs, Central and Eastern Europe, 2013–2022
Figure 12: Number of SME fixed broadband connections by type of connection, Central and Eastern Europe, 2013–2022
Figure 13: Percentage of SME dedicated connections by connection speed, Central and Eastern Europe, 2013–2022
Figure 14: Percentages of total employees in 2017 and other business services retail revenue in 2017 and 2022 by enterprise size, Central and Eastern Europe
Figure 15: Retail revenue from SMEs’ other business services by type, Central and Eastern Europe, 2013–2022
Figure 16: Other business services retail revenue from SMEs by service type and provider and operators’ share of this revenue by service type, Central and Eastern Europe, 2022
Figure 17: Telecoms operators’ retail revenue from SMEs by service type, Poland, 2013–2022
Figure 18: Connections for SMEs and CAGRs by type of connection, Poland, 2017–2022
Figure 19: Percentages of retail revenue, total employees and total enterprises by enterprise size, Poland, 2017
Figure 20: Telecoms operators’ retail revenue from SMEs by service type, Russia, 2013–2022
Figure 21: Connections for SMEs and CAGRs by type of connection, Russia, 2017–2022
Figure 22: Percentages of retail revenue, total employees and total enterprises by enterprise size, Russia, 2017
Figure 23: Telecoms operators’ retail revenue from SMEs by service type, Turkey, 2013–2022
Figure 24: Connections for SMEs and CAGRs by type of connection, Turkey, 2017–2022
Figure 25: Percentages of retail revenue, total employees and total enterprises by enterprise size, Turkey, 2017
Figure 26: Percentage of total SMEs, employees and business sites by enterprise size, Central and Eastern Europe, 2017
Figure 27: Diagram of the forecast modelling approach
Figure 28: Definitions and key drivers for mobile services
Figure 29a: Definitions and key drivers for fixed services
Figure 29b: Definitions and key drivers for fixed services
Figure 30a: Definitions and key drivers for other business services
Figure 30b: Definitions and key drivers for other business services
Figure 31: Regional breakdown used in this report
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