The Telecoms services forecast for small and medium-sized enterprises: developed Asia–Pacific 2017–2022
This report analyses the demand for telecoms services by micro, small and medium-sized enterprises (SMEs), expressed in terms of revenue, connections or users, and average revenue per user (ARPU). It identifies that mobile data services in developed Asia–Pacific (DVAP) are continuing to grow, offsetting operators’ revenue decline for other legacy services.
The report also quantifies the market for other business services, such as security, co-location and hosting, enterprise mobility and software-as-a-service (SaaS), which offer longer-term prospects for revenue growth. It is based on several sources, including data from operators, national regulators, government agencies and other third parties, and from Analysys Mason’s 2017 survey on enterprises’ telecoms and ICT usage.
Mobile:
Voice, messaging and handset data
Mobile broadband
IoT connectivity (mobile and LPWA)
Fixed:
Narrowband and VoBB
ADSL/SDSL, vDSL, FTTP/B, cable, BFWA, other fixed broadband
Dedicated connections up to 100Mbps, >100Mbps and up to 1Gbps, and >1Gbps
Traditional managed services
IoT connectivity
Segments:
Micro (0–9 employees)
Small (10–49 employees)
Medium (50–249 employees)
Who should by this report:
Telecoms operators that want to identify key areas for revenue growth, both in terms of SME segments and individual services.
Vendors that are considering targeting the SME market.
Third-party service providers seeking collaborative relations with Operators.
Note: This report is delivered as a zip file.
Executive summary
Executive summary: Operators’ overall revenue from SMEs will be stable as revenue from data connectivity and other business services grows
Regional forecasts
Operators’ revenue from SMEs will stabilise as mobile data continues to dominate the market, offsetting revenue decline in other legacy services
All SME segments will deliver revenue growth, driven by an increase in mobile data and other business services
Handset data will dominate mobile services revenue as smartphones become increasingly ubiquitous for enterprise use
Operators’ revenue from fixed data services in DVAP will remain stable, while revenue from voice services continues to decline
The broadband market among SMEs is already saturated, but there will be a gradual shift towards fibre connections
The market for other business services will continue to grow, offering operators an opportunity to gain a share of new revenue
Key other business services for operators include security, co-location and hosting, and enterprise mobility
Country-level forecasts
Australia: Growth in mobile data and new business services will only partially offset revenue decline from legacy voice services
Japan: Operator revenue will stabilise as mobile data continues to dominate the market, offsetting revenue decline in other services
Forecast methodology and assumptions
Forecast methodology and assumptions: Presentation of results
Forecast methodology and assumptions: Market definition
Forecast methodology and assumptions: Modelling approach
Forecast methodology and assumptions: Mobile services
Forecast methodology and assumptions: Fixed services
Forecast methodology and assumptions: Other business services
Forecast methodology and assumptions: Geographical region
About the author and Analysys Mason
About the author
Analysys Mason’s consulting and research are uniquely positioned
Research from Analysys Mason
LIST OF FIGURES:
Figure 1: Telecoms operators’ retail revenue from SMEs by service type, developed Asia–Pacific, 2013–2022
Figure 2: Connections for SMEs and CAGRs by type of connection, developed Asia–Pacific, 2017–2022
Figure 3: Percentages of retail revenue, total employees2 and total enterprises by enterprise size, developed Asia–Pacific, 2017
Figure 4: Percentage of telecoms operators’ retail revenue from SMEs in 2017 and CAGR for 2017–2022 by service type, developed Asia–Pacific
Figure 5: Telecoms operators’ retail revenue from SMEs by service type, developed Asia–Pacific, 2013–2022
Figure 6: Percentages of business site, total employees and total enterprises by enterprise size, developed Asia–Pacific, 2017
Figure 7: Telecoms operators’ retail revenue from SMEs by service type and enterprise size in 2017 and 2022, and CAGRs for 2017–2022, developed Asia–Pacific
Figure 8: Percentages of mobile service retail revenue and total employees by enterprise size, developed Asia–Pacific, 2017
Figure 9: Mobile service retail revenue and connections for SMEs, developed Asia–Pacific, 2013–2022
Figure 10: Percentages of fixed service retail revenue and total business sites by enterprise size, developed Asia–Pacific, 2017
Figure 11: Fixed service retail revenue and connections for SMEs, developed Asia–Pacific, 2013–2022
Figure 12: Number of SME fixed broadband connections by type of connection, developed Asia–Pacific, 2013–2022
Figure 13: Percentage of SME dedicated connections by connection speed, developed Asia–Pacific, 2013–2022
Figure 14: Percentages of total employees1 in 2017 and other business services retail revenue in 2017 and 2022 by enterprise size, developed Asia–Pacific
Figure 15: Retail revenue from SMEs’ other business services by service type, developed Asia–Pacific, 2013–2022
Figure 16: Other business services retail revenue from SMEs by service type and provider and operators’ share of this revenue by service type, developed Asia–Pacific, 2022
Figure 17: Telecoms operators’ retail revenue from SMEs by service type, Australia, 2013–2022
Figure 18: Connections for SMEs and CAGRs by type of connection, Australia, 2017–2022
Figure 19: Percentages of retail revenue, total employees and total enterprises by enterprise size, Australia, 2017
Figure 20: Telecoms operators’ retail revenue from SMEs by service type, Japan, 2013–2022
Figure 21: Connections for SMEs and CAGRs by type of connection, Japan, 2017–2022
Figure 22: Percentages of retail revenue, total employees and total enterprises by enterprise size, Japan, 2017
Figure 23: Percentage of total SMEs, employees and business sites by enterprise size, developed Asia–Pacific, 2017
Figure 24: Diagram of the forecast modelling approach
Figure 25: Definitions and key drivers for mobile services
Figure 26: Definitions and key drivers for fixed services
Figure 27: Definitions and key drivers for other business services
Figure 28: Regional breakdown used in this report
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