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The Telecoms services forecast for small and medium-sized enterprises: developed Asia–Pacific 2017–2022

The Telecoms services forecast for small and medium-sized enterprises: developed Asia–Pacific 2017–2022 

This report analyses the demand for telecoms services by micro, small and medium-sized enterprises (SMEs), expressed in terms of revenue, connections or users, and average revenue per user (ARPU).   It identifies that mobile data services in developed Asia–Pacific (DVAP) are continuing to grow, offsetting operators’ revenue decline for other legacy services.

 

The report also quantifies the market for other business services, such as security, co-location and hosting, enterprise mobility and software-as-a-service (SaaS), which offer longer-term prospects for revenue growth.  It is based on several sources, including data from operators, national regulators, government agencies and other third parties, and from Analysys Mason’s 2017 survey on enterprises’ telecoms and ICT usage.

 

Mobile:
Voice, messaging and handset data
Mobile broadband
IoT connectivity (mobile and LPWA)

 

Fixed:
Narrowband and  VoBB
ADSL/SDSL, vDSL, FTTP/B, cable, BFWA, other fixed broadband
Dedicated connections up to 100Mbps, >100Mbps and up to 1Gbps, and >1Gbps
Traditional managed services

IoT connectivity

 

Segments:
Micro (0–9 employees)
Small (10–49 employees)

Medium (50–249 employees)

Who should by this report:

Telecoms operators that want to identify key areas for revenue growth, both in terms of SME segments and individual services.
Vendors that are considering targeting the SME market.
Third-party service providers seeking collaborative relations with Operators.


Note: This report is delivered as a zip file.


Executive summary

Executive summary: Operators’ overall revenue from SMEs will be stable as revenue from data connectivity and other business services grows

Regional forecasts

Operators’ revenue from SMEs will stabilise as mobile data continues to dominate the market, offsetting revenue decline in other legacy services

All SME segments will deliver revenue growth, driven by an increase in mobile data and other business services

Handset data will dominate mobile services revenue as smartphones become increasingly ubiquitous for enterprise use

Operators’ revenue from fixed data services in DVAP will remain stable, while revenue from voice services continues to decline

The broadband market among SMEs is already saturated, but there will be a gradual shift towards fibre connections

The market for other business services will continue to grow, offering operators an opportunity to gain a share of new revenue

Key other business services for operators include security, co-location and hosting, and enterprise mobility

Country-level forecasts

Australia: Growth in mobile data and new business services will only partially offset revenue decline from legacy voice services

Japan: Operator revenue will stabilise as mobile data continues to dominate the market, offsetting revenue decline in other services

Forecast methodology and assumptions

Forecast methodology and assumptions: Presentation of results

Forecast methodology and assumptions: Market definition

Forecast methodology and assumptions: Modelling approach

Forecast methodology and assumptions: Mobile services

Forecast methodology and assumptions: Fixed services

Forecast methodology and assumptions: Other business services

Forecast methodology and assumptions: Geographical region

About the author and Analysys Mason

About the author

Analysys Mason’s consulting and research are uniquely positioned

Research from Analysys Mason

 

LIST OF FIGURES:

Figure 1: Telecoms operators’ retail revenue from SMEs by service type, developed Asia–Pacific, 2013–2022

Figure 2: Connections for SMEs and CAGRs by type of connection, developed Asia–Pacific, 2017–2022

Figure 3: Percentages of retail revenue, total employees2 and total enterprises by enterprise size, developed Asia–Pacific, 2017

Figure 4: Percentage of telecoms operators’ retail revenue from SMEs in 2017 and CAGR for 2017–2022 by service type, developed Asia–Pacific

Figure 5: Telecoms operators’ retail revenue from SMEs by service type, developed Asia–Pacific, 2013–2022

Figure 6: Percentages of business site, total employees and total enterprises by enterprise size, developed Asia–Pacific, 2017

Figure 7: Telecoms operators’ retail revenue from SMEs by service type and enterprise size in 2017 and 2022, and CAGRs for 2017–2022, developed Asia–Pacific

Figure 8: Percentages of mobile service retail revenue and total employees by enterprise size, developed Asia–Pacific, 2017

Figure 9: Mobile service retail revenue and connections for SMEs, developed Asia–Pacific, 2013–2022

Figure 10: Percentages of fixed service retail revenue and total business sites by enterprise size, developed Asia–Pacific, 2017

Figure 11: Fixed service retail revenue and connections for SMEs, developed Asia–Pacific, 2013–2022

Figure 12: Number of SME fixed broadband connections by type of connection, developed Asia–Pacific, 2013–2022

Figure 13: Percentage of SME dedicated connections by connection speed, developed Asia–Pacific, 2013–2022

Figure 14: Percentages of total employees1 in 2017 and other business services retail revenue in 2017 and 2022 by enterprise size, developed Asia–Pacific

Figure 15: Retail revenue from SMEs’ other business services by service type, developed Asia–Pacific, 2013–2022

Figure 16: Other business services retail revenue from SMEs by service type and provider and operators’ share of this revenue by service type, developed Asia–Pacific, 2022

Figure 17: Telecoms operators’ retail revenue from SMEs by service type, Australia, 2013–2022

Figure 18: Connections for SMEs and CAGRs by type of connection, Australia, 2017–2022

Figure 19: Percentages of retail revenue, total employees and total enterprises by enterprise size, Australia, 2017

Figure 20: Telecoms operators’ retail revenue from SMEs by service type, Japan, 2013–2022

Figure 21: Connections for SMEs and CAGRs by type of connection, Japan, 2017–2022

Figure 22: Percentages of retail revenue, total employees and total enterprises by enterprise size, Japan, 2017

Figure 23: Percentage of total SMEs, employees and business sites by enterprise size, developed Asia–Pacific, 2017

Figure 24: Diagram of the forecast modelling approach

Figure 25: Definitions and key drivers for mobile services

Figure 26: Definitions and key drivers for fixed services

Figure 27: Definitions and key drivers for other business services

Figure 28: Regional breakdown used in this report

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