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The STC launches STC Pay to diversify revenue and move into the emerging m-payment market in Saudi Arabia

The STC launches STC Pay to diversify revenue and move into the emerging m-payment market in Saudi Arabia

STC announced its mobile wallet service 'STC Pay' in October 2018 with the aim to diversify its revenue. This comes at a time when Saudi Arabia is witnessing a burgeoning cashless payment market. This comment provides an analysis of STC Pay and discusses the next steps needed to capitalise on this promising opportunity.


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