Operator business services: Ireland forecast 2019–2024

Operator business services: Ireland forecast 2019–2024

This report provides an outlook on the business telecoms and ICT services market in Ireland. It highlights overall revenue trends and identifies the key services that will deliver growth opportunities for revenue from businesses of different sizes.


Executive summary
Executive summary: the continued fall in fixed voice revenue will lead to a decline in operator business revenue in Ireland during the forecast period
Implications for operators
Forecast results
The fall in revenue from legacy voice services will drive a decline in the total operator business revenue, despite strong ICT services revenue growth
ICT services, mobile data and mobile IoT connectivity will account for an increasing share of operator business revenue
Large enterprises will remain the main source of operator business revenue during the period to 2024; the greatest revenue declines will be from micro enterprises
Revenue growth from handset data and IoT connectivity services will drive an increase in mobile services revenue over the forecast period
Operator revenue from fixed services will fall during the forecast period, primarily due to a further decrease in the number of voice connections
High-bandwidth services for both fixed broadband and dedicated connections will continue to grow in importance
Operators’ addressable market for ICT services will continue to grow as businesses continue to migrate to cloud-based solutions
Operator revenue from ICT services will form a rapidly growing share of the total operator business revenue
COVID-19 impact (Western Europe)
Operator retail revenue from businesses across Western Europe could fall by up to 12% in 2020 as a result of the COVID-19 outbreak
Revenue from mobile services, fixed voice and broadband services is likely to fall the most, while some ICT services may benefit from the pandemic
Operator profiles
eir, Vodafone, Three, Virgin Media and BT are the major providers of business services in Ireland, but many smaller suppliers also compete
Operator profiles: eir
Operator profiles: Vodafone
Operator profiles: other operators [1/2]
Operator profiles: other operators [2/2]
Forecast methodology and assumptions
Forecast methodology and assumptions: presentation of results
Forecast methodology and assumptions: market definition
Forecast methodology and assumptions: modelling approach
Forecast methodology and assumptions: mobile services
Forecast methodology and assumptions: fixed services [1]
Forecast methodology and assumptions: fixed services [2]
Forecast methodology and assumptions: ICT services [1]
Forecast methodology and assumptions: ICT services [2]
About the author and Analysys Mason
About the author
Analysys Mason’s consulting and research are uniquely positioned
Research from Analysys Mason
Consulting from Analysys Mason
List of figures:
Figure 1: Change in telecoms operator retail revenue from businesses by service type, Ireland, 2019–2024
Figure 2: Connections for businesses and CAGRs by type of connection, Ireland, 2019–2024
Figure 3: Telecoms operator retail revenue from businesses in 2019 and CAGR for 2019–2024 by enterprise size, Ireland
Figure 4: Telecoms operator retail revenue from businesses by service type and share of total market, Ireland, 2015–2024
Figure 5: Percentage of operator retail revenue from businesses and CAGR by service type, Ireland
Figure 6: Percentages of retail revenue, total employees and total business sites by enterprise size, Ireland, 2019
Figure 7: Telecoms operator retail revenue from businesses by service type and enterprise size, Ireland, 2019 and 2024
Figure 8: Telecoms operator mobile service retail revenue and connections for businesses, Ireland, 2015–2024
Figure 9: Telecoms operator fixed service retail revenue and connections for businesses, Ireland, 2015–2024
Figure 10: Number of business fixed broadband and dedicated connections by type of connection, Ireland, 2015–2024
Figure 11: Addressable ICT services retail revenue from businesses by service type, Ireland, 2015–2024
Figure 12: Addressable ICT services retail revenue from businesses by service type and provider and operators’ share of this revenue by service type, Ireland, 2024
Figure 13: Telecoms operator retail revenue from businesses, by COVID-19 scenario, Western Europe, 2018–2024
Figure 14: Telecoms operator retail revenue from businesses by COVID-19 scenario and service, Western Europe, 2019 and 2020
Figure 15: Business mobile subscription market shares, Ireland, 4Q 2019
Figure 16: Percentage of SMEs that reported buying a bundle of two or more services from an operator, Ireland, 2013–2017
Figure 17: Business mobile subscriptions market share, eir, Ireland, 2017–2019
Figure 18: ‘Data communications’ revenue, eir, Ireland, 2017–2019
Figure 19: ‘Managed services and solutions’ revenue, eir, Ireland, 2017–2019
Figure 20: Percentage of enterprises, employees and business sites by enterprise size, Ireland, 2019
Figure 21: Diagram of the forecast modelling approach
Figure 22: Definitions and key drivers for mobile services
Figure 23a: Definitions and key drivers for fixed services
Figure 23b: Definitions and key drivers for fixed services
Figure 24a: Definitions and key drivers for ICT services
Figure 24b: Definitions and key drivers for ICT services

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