Operator business services: Greece forecast 2019–2024

Operator business services: Greece forecast 2019–2024

This report provides an outlook on the business telecoms and ICT services market in Greece. It highlights overall revenue trends and identifies the key services that will deliver growth opportunities for revenue from businesses of different sizes.


Executive summary
Executive summary: the fall in fixed and mobile voice revenue will drive a decline in operator business revenue in Greece over the forecast period
Forecast results
The fall in revenue from legacy services will lead to a decline in the total operator business revenue, despite strong growth in ICT services and mobile data revenue
ICT, mobile data and mobile IoT connectivity services will account for an increasing share of operator business revenue
Revenue from micro enterprises will fall the most during the period to 2024; large businesses will remain the largest source of operators’ business revenue
The fall in revenue from voice and messaging will lead to a decline in mobile services revenue, despite strong growth in data and IoT connectivity revenue
Operator revenue from fixed services will fall during the forecast period, mainly due to a decrease in revenue from legacy voice services
High-bandwidth services for both fixed broadband and dedicated connections will continue to grow in importance
Operators’ addressable market for ICT services will continue to grow as businesses increasingly migrate to cloud-based solutions
Operator revenue from ICT services will form a rapidly growing share of the total operator business revenue
Operator information
COVID-19 impact (Western Europe)
Operator retail revenue from businesses across Western Europe could fall by up to 12% in 2020 as a result of the COVID-19 outbreak
Revenue from mobile services, fixed voice and broadband services is likely to fall the most, while some ICT services may benefit from the pandemic
Forecast methodology and assumptions
Forecast methodology and assumptions: presentation of results
Forecast methodology and assumptions: market definition
Forecast methodology and assumptions: modelling approach
Forecast methodology and assumptions: mobile services
Forecast methodology and assumptions: fixed services [1]
Forecast methodology and assumptions: fixed services [2]
Forecast methodology and assumptions: ICT services [1]
Forecast methodology and assumptions: ICT services [2]
About the author and Analysys Mason
About the author
Analysys Mason’s consulting and research are uniquely positioned
Research from Analysys Mason
Consulting from Analysys Mason
List of figures:
Figure 1: Change in telecoms operator retail revenue from businesses by service type, Greece, 2019–2024
Figure 2: Connections for businesses and CAGRs by type of connection, Greece, 2019–2024
Figure 3: Telecoms operator retail revenue from businesses in 2019 and CAGR for 2019–2024 by enterprise size, Greece
Figure 4: Telecoms operator retail revenue from businesses by service type and share of total market, Greece, 2015–2024
Figure 5: Percentage of operator retail revenue from businesses and CAGR by service type, Greece
Figure 6: Percentages of retail revenue, total employees and total business sites by enterprise size, Greece, 2019
Figure 7: Telecoms operator retail revenue from businesses by service type and enterprise size, Greece, 2019 and 2024
Figure 8: Telecoms operator mobile service retail revenue and connections for businesses, Greece, 2015–2024
Figure 9: Telecoms operator fixed service retail revenue and connections for businesses, Greece, 2015–2024
Figure 10: Number of business fixed broadband and dedicated connections by type of connection, Greece, 2015–2024
Figure 11: Addressable ICT services retail revenue from businesses by service type, Greece, 2015–2024
Figure 12: Addressable ICT services retail revenue from businesses by service type and provider and operators’ share of this revenue by service type, Greece, 2024
Figure 13: Major operators and providers serving the business market in Greece
Figure 14: Telecoms operator retail revenue from businesses, by COVID-19 scenario, Western Europe, 2018–2024
Figure 15: Telecoms operator retail revenue from businesses by COVID-19 scenario and service, Western Europe, 2019 and 2020
Figure 16: Percentage of enterprises, employees and business sites by enterprise size, Greece, 2019
Figure 17: Diagram of the forecast modelling approach
Figure 18: Definitions and key drivers for mobile services
Figure 19a: Definitions and key drivers for fixed services
Figure 19b: Definitions and key drivers for fixed services
Figure 20a: Definitions and key drivers for ICT services
Figure 20b: Definitions and key drivers for ICT services

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook