The NTT Docomo’s mobile payments experience provides lessons for other operators entering this space
NTT Docomo's Osaifu-Keitai mobile wallet, launched in 2004, is regarded as one of the most-successful mobile payments initiatives, but it has met with competitive challenges, leading to a decline in usage. This article examines the factors that helped NTT Docomo to achieve its early success, and explores the competitive challenges that the operator faces, as well as noting potential lessons for other operators.
Please Note: Due to the brevity and/or nature of the content posted, there is no table of contents available for this report.
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.Download eBook