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The NTT Docomo’s mobile payments experience provides lessons for other operators entering this space

The NTT Docomo’s mobile payments experience provides lessons for other operators entering this space

NTT Docomo's Osaifu-Keitai mobile wallet, launched in 2004, is regarded as one of the most-successful mobile payments initiatives, but it has met with competitive challenges, leading to a decline in usage. This article examines the factors that helped NTT Docomo to achieve its early success, and explores the competitive challenges that the operator faces, as well as noting potential lessons for other operators.


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