The Facebook and Google must retain or improve consumer trust to secure long-term success

The Facebook and Google must retain or improve consumer trust to secure long-term success

Media scrutiny of Facebook and Google in 2018 might reasonably lead us to expect that consumers were less likely to trust and value their services than in previous years, but our <em>Connected Consumer Survey</em> results suggest more nuance. In this comment, we outline the events of 2018 and assess the efforts of big tech players to remedy public perception of them.