Connected Consumer Survey 2020: mobile devices and distribution channels in Europe and the USA

Connected Consumer Survey 2020: mobile devices and distribution channels in Europe and the USA


This report focuses on aspects of Analysys Mason’s Connected GEOGRAPHICAL COVERAGE Consumer Survey that relate to the behaviour, preferences and plans of smartphone users in Europe and the USA. In particular, it focuses on respondents’ usage of and spending on mobile devices. The survey was conducted in association with Dynata between August and September 2020.

The survey groups were chosen to be representative of the mobile-internet-using population in the region. We set quotas on age, gender and geographical spread to that effect. There were 1000 respondents per country, and 9000in the region. 

Key Questions Answered in This Report:

▪ How well do operators perform as smartphone sales channels, and how important are digital sales channels? 
▪ How long are consumers keeping their smartphones for and how much are they spending on them when they replace them? 
▪ What smart devices are smartphone users most interested in and how can operators capitalise on this demand to derive additional revenue and improve their consumer propositions?

GEOGRAPHICAL COVERAGE

Western Europe:
France ▪ Germany ▪ Italy ▪ Spain ▪ Sweden ▪ UK

Central and Eastern Europe:
Poland ▪ Turkey

North America:
USA

NOTE: THIS REPORT IS DELIVERED AS A ZIP (PDF & EXCEL)


Executive summary 


Analysis 

Methodology and panel information 

About the authors and Analysys Mason

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