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The Connected Consumer Survey 2017: mobile churn and customer satisfaction in Sub-Saharan Africa

The Connected Consumer Survey 2017: mobile churn and customer satisfaction in Sub-Saharan Africa

This report focuses on aspects of Analysys Mason's Connected Consumer Survey that relate to the behaviour, preferences and plans of smartphone users in Sub-Saharan Africa. In particular, it focuses on respondents' satisfaction with their mobile services.


EXECUTIVE SUMMARY
Market leaders often have the strongest networks, but they do not always perform well in terms of customer satisfaction
Higher data allowances generally correlate with higher customer satisfaction, but oper

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