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The Apple TV+ and Apple TV Channels will not supplant Netflix but may give pay-TV providers pause for thought

The Apple TV+ and Apple TV Channels will not supplant Netflix but may give pay-TV providers pause for thought

Apple announced, in March 2019, that it would launch its OTT video platform Apple TV Channels and subscription service Apple TV+. It is entering a highly-contested area and may struggle to achieve synergies. This article explores Apple’s strategic position and what this might mean for pay-TV providers.


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