Pressure-sensitive graphic arts can be defined as large-format graphics used as advertising, branding, informative, decorative and safety message carriers in various applications. The report focuses on the demand for pressure-sensitive graphic arts in terms of material type and application segments – and looks at the key drivers within each market, highlighting opportunities for future growth for converters and material suppliers. The emphasis is on pressure-sensitive film laminates used for graphic film applications, with particular focus on cast vinyl and calendered vinyl films.
This edition of the report further includes:
- Market sizing and forecast
- Assessment of the shifts in the increased use of monomeric and low cost polymeric calendered films
- Expanded assessment of release liners used
- Sustainability, around face material and liner
- 1. Introduction
- 1.1 Introduction
- 1.2 Methodology
- 1.3 Definitions
- 2. Executive Summary
- 3. Global Market Structure
- 3.1 Market Structure
- 4. Global Demand for Pressure-sensitive Graphic Arts Materials
- 4.1 Total Market Size
- 4.2 Geographical Breakdown
- North America
- Europe
- Asia
- South America
- Africa & Middle East
- 4.2.1 Regional Market Growth
- 4.3 Breakdown by End-use Market Segments
- Indoor advertising and branding
- Outdoor advertising and branding
- Vehicle graphics
- Architectural graphics
- Road traffic and safety markings
- 4.3.1 Market Segment Growth
- 4.4 Breakdown by Film Material Usage
- Cast Vinyl
- Monomeric Calendered Film
- Polymeric Calendered Film
- Engineered Films
- Other Films
- 4.4.1 Film Material Usage by Market Segment
- 4.5 Market Trends and Characteristics
- 5. Pressure-sensitive Graphic Arts Regional Markets
- 5.1 Asian Pressure-sensitive Graphic Arts Market
- 5.1.1 Overall market size
- 5.1.2 Breakdown by End-use Market Segment
- 5.1.3 Asian Market Segments Growth
- 5.1.4 Breakdown by Film Material Usage
- 5.1.5 Film Material Growth in Asia
- 5.1.6 Regional Trends and Characteristics
- 5.2 North American Pressure-sensitive Graphic Arts Market
- 5.2.1 Overall market size
- 5.2.2 Breakdown by End-use Market Segment
- 5.2.3 North American Market Segments Growth
- 5.2.4 Breakdown by Film Material Usage
- 5.2.5 Film Material Growth in North America
- 5.2.6 Regional Trends and Characteristics
- 5.3 European Pressure-sensitive Graphic Arts Market
- 5.3.1 Overall market size
- 5.3.2 Breakdown by End-use Market Segment
- 5.3.3 European Market Segment Growth
- 5.3.4 Breakdown by Film Material Usage
- 5.3.5 Film Material Growth in Europe
- 5.3.6 Regional Trends and Characteristics
- 5.4 South American Pressure-sensitive Graphic Arts Market
- 5.4.1 Overall market size
- 5.4.2 Breakdown by End-use Market Segment
- 5.4.3 South American Market Segment Growth
- 5.4.4 Breakdown by Film Material Usage
- 5.4.5 Film Material Growth in South America
- 5.4.6 Regional Trends and Characteristics
- 6. Printing & Converting Technology
- 6.1 Offset printing
- 6.2 Screen Printing
- 6.3 Computer Cutting
- 6.4 Digital Printing
- 6.4.1 Wide-format Inkjet Technology
- 6.4.2 Aqueous Inkjet
- 6.4.3 Solvent-based Inkjet
- 6.4.4 UV Inkjet
- 6.4.5 Flatbed Inkjet
- 6.4.6 Thermal Transfer Printing
- 6.4.7 Electrostatic Printing
- 7. Material Trends
- 7.1 Film
- 7.1.1 Cast Vinyl Film
- 7.1.2 Calendered Vinyl Film
- 7.1.3 Engineered Films
- 7.1.4 Other Films
- 7.2 Adhesives
- 7.3 Release Liner
- 7.3.1 Release Liners for Graphic Arts
- 7.3.2 Release Liner for Graphic Arts – Regional Markets
- 7.4 Sustainability Trends
- 8. Company Profiles
- 8.1 Film Manufacturers
- 8.2 Adhesive Laminators
- 9. AWA Publications
- AWA Contact Details
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