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Published by: Datamonitor
Published: Dec. 18, 2001 - 128 Pages
Table of Contents
CHAPTER 1 EXECUTIVE SUMMARY
Introduction
Market context
Customer focus
Competitor dynamics
The future decoded
Action points
CHAPTER 2 INTRODUCTION
What is this report about?
Who is the target reader?
How to use this report
Methodology
Research and analysis methodology
Category and product definitions
CHAPTER 3 MARKET CONTEXT
Introduction
Key findings
Historical context
Trends in functional and fortified food and drink since the 1970s
Functional soft drinks
Key nutraceutical functions
Key consumer drivers
Emergence of ‘On-The-Go’ society
Better health education amongst consumers
Media and the visual society
Rising interest in wellbeing
Convenience and lifestyle drivers
Manufacturer drivers
Food and drink companies
Pharmaceutical companies
Company alliance may be the key strategy
Obstacles
Conclusions
CHAPTER 4 CUSTOMER FOCUS
Introduction
Key findings
Low level of energy
Mental acuity
General mental cognition/acuity
Attention Deficit Disorder (ADD)
Mental enhancement nutraceutical products are finding new forms of delivery
Mental well-being
Stress
Depression
The popularity of “mood foods”
Appearance
Acne
Sun-damage and skin-ageing problems
Treatment
Conclusions
CHAPTER 5 COMPETITIVE DYNAMICS
Introduction
Key findings
NPD trends
Geographical incidence
Delivery vehicle analysis
Function analysis
Positioning analysis
New lifestyle nutraceutical product launches
Competitive structure
Performance Brands, Inc.: Beauty Bites
Novartis Isostar Actifood, Spain
Company background
Product
Marketing strategy
Results and key lessons
CHAPTER 6 FUTURE DECODED
Introduction
Key findings
Channels of distribution for nutraceutical products
Key success criteria
Key consumer attitude factors
CHAPTER 7 ACTION POINTS
Introduction
Target lifestyle opportunities
Understand consumer need for balance
Balance image and functionality
CHAPTER 8 APPENDIX
European regulatory framework
PARNUTS
Foods with Positive Health Claims
US regulatory framework
The Nutrition Labeling and Education Act (NLEA)
The Dietary Supplement Health and Education Act (DSHEA)
Japanese FOSHU Regulation
LIST OF TABLES
Table 1: Key definitions
Table 2: Value of gym sales (US$m), 2000-2005
Table 3: Sports and energy drinks sales (US$ m), by country, 1996-2000
Table 4: Forecast sports and energy drinks sales (US$ m), by country, 2001-2005
Table 5: Stage of depression sufferers at first visit, 1999
Table 6: Geographical distribution of new product launches
Table 7: Frequency of new product launches by market
Table 8: % Frequency of new product launches by use, by market
Table 9: Frequency of new product launches by category
Table 10: New lifestyle nutraceutical launches, by function, by key ingredients
Table 11: New lifestyle nutraceutical launches, by positioning
Table 12: New lifestyle nutraceutical product launches, March 2000 to October 2001
Table 13: Proposed conditions for nutrient and functional claims
LIST OF FIGURES
Figure 1: Key nutraceutical market drivers
Figure 2: Key consumer groups
Figure 3: The expanding realm of nutraceuticals
Figure 4: Datamonitor’s Research Methodology
Figure 5: Product trends since the 1970s
Figure 6: Key nutraceutical functions
Figure 7: Pressures on food and drinks to drive sales
Figure 8: Food and drink company, SWOT analysis for the nutraceutical market
Figure 9: The increasing cost of drug development
Figure 10: Key company types in the nutraceuticals market
Figure 11: Key nutraceutical market drivers
Figure 12: Hypothesized path of nutraceutical development
Figure 13: Frequency of new product launches by market
Figure 14: New lifestyle nutraceutical launches, by function, by key ingredients
Figure 15: Beauty Bites, packaging analysis
Figure 16: Beauty Bites, SWOT analysis
Figure 17: Isostar Actifood
Figure 18: Isostar Actifood, SWOT analysis
Figure 19: Key consumer groups
Figure 20: Key distribution channels for nutraceuticals
Figure 21: Key success criteria
Figure 22: Key consumer attitude factors
AbstractIn addition to supporting a healthy diet, and performing alleviatory and preventative medical functions, nutraceuticals are also expanding into the realm of 'positive enhancement' - products used to boost energy levels or provide a desired mood (or mental state). As new ingredients are included into these products the nutraceutical market moves beyond replenishing sports drinks, and 'boosting' energy drinks to products, which offer even greater stimulant effects. Performance-Boosting Food and Drinks examines this market, focusing on new product which have impacted most strongly on this section of the nutraceuticals market
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