The Future of Travel and Tourism in the Netherlands to 2016

Published by: Timetric

Published: Jan. 9, 2013 - 234 Pages


Table of Contents

1 Executive Summary
2 Introduction
2.1 What is this Report About?
2.2 Definitions
2.3 Methodology
3 Travel and Tourism in the Netherlands
3.1 Key Trends and Issues
3.1.1 Key trends
3.1.2 Barriers to tourism
3.1.3 Tourist attractions
3.1.4 Accessibility
3.1.5 Government expenditure
3.2 Tourism SWOT
3.2.1 Overview of the Netherlands tourism sector
3.2.2 Strengths
3.2.3 Weaknesses
3.2.4 Opportunities
3.2.5 Threats
3.3 Tourism Demand Factors
3.3.1 Typical holiday entitlement of employees per annum by type
3.3.2 Total population by age
3.3.3 Male population by age
3.3.4 Female population by age
3.3.5 Number of households
3.3.6 Mean household income
3.4 Tourism Market Indicators
3.4.1 Number of trips by season
3.4.2 Number of trips by residents
3.4.3 Average length of tourism trips
3.4.4 Average national tourism expenditure per day of trip
3.4.5 Percentage of total resident income spent on tourism
3.4.6 Total national tourism expenditure by tourist destination
3.4.7 Total national tourism expenditure by category
4 Domestic Tourism in the Netherlands
4.1 Key Trends and Issues
4.1.1 Key trends
4.1.2 Barriers to domestic tourism
4.1.3 Tourist attractions
4.2 Domestic Tourism Flows
4.2.1 Number of trips by purpose of visit
4.2.2 Overnight stays for domestic trips
4.3 Domestic Tourism Expenditure
4.3.1 Total domestic tourist expenditure
4.3.2 Domestic tourist expenditure on accommodation
4.3.3 Domestic tourist expenditure on entertainment and sightseeing
4.3.4 Domestic tourist expenditure on foodservice
4.3.5 Domestic tourist expenditure on retail
4.3.6 Domestic tourist expenditure on transportation
4.3.7 Domestic tourist travel expenditure on intermediation
4.3.8 Domestic tourist expenditure on other categories
4.3.9 Average expenditure per domestic tourist by category
4.4 Domestic Tourism Forecast
5 Inbound Tourism to the Netherlands
5.1 Key Trends and Issues
5.1.1 Key trends
5.1.2 Barriers to inbound tourism
5.1.3 Tourist attractions
5.2 Inbound Tourism Flows
5.2.1 International arrivals by region of origin – Africa
5.2.2 International arrivals by region of origin – Asia-Pacific
5.2.3 International arrivals by region of origin – Europe
5.2.4 International arrivals by region of origin – Middle East
5.2.5 International arrivals by region of origin – North America
5.2.6 International arrivals by region of origin – South and Central America
5.2.7 International arrivals by purpose of visit
5.3 Inbound tourism Expenditure
5.3.1 Total expenditure of inbound tourists
5.3.2 Inbound tourist accommodation expenditure
5.3.3 Inbound tourist expenditure on entertainment and sightseeing
5.3.4 Inbound tourist expenditure on foodservice
5.3.5 Inbound tourist retail expenditure
5.3.6 Inbound tourist transportation expenditure
5.3.7 Inbound tourist travel intermediation expenditure
5.3.8 Inbound tourist expenditure on other categories
5.3.9 Average international tourist expenditure by category
5.4 Inbound Tourism Forecast
6 Outbound Tourism from the Netherlands
6.1 Key Trends and Issues
6.1.1 Key trends
6.1.2 Barriers to tourism
6.1.3 Tourist attractions
6.2 Outbound Tourism Flows
6.2.1 International departures to Africa
6.2.2 International departures to Asia-Pacific
6.2.3 International departures to Europe
6.2.4 International departures to the Middle East
6.2.5 International departures to North America
6.2.6 International departures to South and Central America
6.2.7 International departures by purpose of visit
6.2.8 Overnight stays on international trips
6.3 Outbound Tourism Expenditure
6.3.1 Total spending of outbound tourists
6.3.2 Spending pattern of outbound tourists on accommodation
6.3.3 Spending pattern of outbound tourists on entertainment and sightseeing
6.3.4 Spending pattern of outbound tourists on foodservice
6.3.5 Spending pattern of outbound tourists on retail
6.3.6 Spending pattern of outbound tourists on transportation
6.3.7 Spending pattern of outbound tourists on travel intermediation
6.3.8 Spending pattern of outbound tourists on other categories
6.3.9 Average overseas expenditure per resident by category
6.4 Outbound Tourism Forecast
7 Tourism Economics in the Netherlands
7.1 Five-Year Review
7.1.1 Value of tourism
7.1.2 Output by category
7.1.3 Tourism balance of payments
7.1.4 Growth drivers
7.2 Tourism Output
7.2.1 Total tourism output by category
7.2.2 Direct tourism output by category
7.2.3 Indirect tourism output by category
7.3 Tourism Employment
7.3.1 Total tourism employment by category
7.3.2 Total tourism employment as a percentage of total employment
7.3.3 Direct tourism employment by category
7.3.4 Direct tourism employment as a percentage of total employment
7.3.5 Indirect tourism employment by category
7.3.6 Indirect tourism employment as a percentage of total employment
7.4 Tourism Output per Employee
7.4.1 Total tourism output generated per employee by category
7.4.2 Direct tourism output generated per employee by category
7.4.3 Indirect tourism output generated per employee by category
7.5 Tourism Employee Compensation
7.5.1 Average salary by category
7.5.2 Total gross income generated by total tourism employment by category
7.6 Five-Year Forecast
7.6.1 Value of tourism
7.6.2 Output by category
7.6.3 Tourism balance of payments
7.6.4 Growth drivers
8 Airlines in the Netherlands
8.1 Key Trends and Issues
8.1.1 Key trends
8.1.2 Market size and forecast
8.1.3 Growth drivers
8.2 Key Performance Indicators
8.2.1 Seats available
8.2.2 Seats sold by carrier type – business travel
8.2.3 Seats sold by carrier type – leisure travel
8.2.4 Load factor by carrier type
8.2.5 Passenger kilometers available by carrier type
8.2.6 Revenue-generating passenger kilometers by carrier type
8.2.7 Revenue per passenger by carrier type
8.2.8 Total revenue by carrier type
8.3 Competitive Landscape
8.3.1 Leading operators
8.3.2 Major routes
8.3.3 Competitive strategy
8.4 Company Profile: KLM Royal Dutch Airlines
8.4.1 KLM Royal Dutch Airlines – company overview
8.4.2 KLM Royal Dutch Airlines – business description
8.4.3 KLM Royal Dutch Airlines – main services and brands
8.4.4 KLM Royal Dutch Airlines – history
8.4.5 KLM Royal Dutch Airlines – SWOT analysis
8.4.6 KLM Royal Dutch Airlines – strengths
8.4.7 KLM Royal Dutch Airlines – weaknesses
8.4.8 KLM Royal Dutch Airlines – opportunities
8.4.9 KLM Royal Dutch Airlines – threats
8.4.10 KLM Royal Dutch Airlines – main competitors
8.4.11 KLM Royal Dutch Airlines – key employees
8.5 Company Profile: ArkeFly
8.5.1 ArkeFly – company overview
8.5.2 ArkeFly – main services
8.5.3 ArkeFly – key competitors
8.5.4 ArkeFly – key employees
8.6 Company Profile: Transavia Airlines CV
8.6.1 Transavia Airlines CV – company overview
8.6.2 Transavia Airlines C.V. – main services
8.6.3 Transavia Airlines CV – key competitors
8.6.4 Transavia Airlines CV – key employees
9 Hotels in the Netherlands
9.1 Key Trends and Issues
9.1.1 Key trends
9.1.2 Market size and forecast
9.1.3 Key locations
9.1.4 Growth drivers
9.2 Key Performance Indicators
9.2.1 Establishments by hotel category
9.2.2 Available rooms by hotel category
9.2.3 Room occupancy rate by hotel category
9.2.4 Room nights available by hotel category
9.2.5 Room nights occupied by hotel category
9.2.6 Average revenue per available room by hotel category
9.2.7 Revenue per occupied room by hotel category
9.2.8 Total revenue per available room by hotel category
9.2.9 Total revenue by hotel category and customer type
9.2.10 Guests by hotel category and customer type
9.3 Competitive Landscape
9.3.1 Leading companies
9.3.2 Brand presence in key locations
9.3.3 Competitive strategy
9.4 Company Profile: Van der Valk Hotels & Restaurants
9.4.1 Van der Valk Hotels & Restaurants – company overview
9.4.2 Van der Valk Hotels & Restaurants – main services
9.4.3 Van der Valk Hotels & Restaurants – key competitors
9.4.4 Van der Valk Hotels & Restaurants – key employees
9.5 Company Profile: Bastion Hotel Groep BV
9.5.1 Bastion Hotel Groep BV – company overview
9.5.2 Bastion Hotel Groep BV – main services
9.5.3 Bastion Hotel Groep BV – key competitors
9.5.4 Bastion Hotel Groep BV – key employees
9.6 Company Profile: Fletcher Hotels
9.6.1 Fletcher Hotels – company overview
9.6.2 Fletcher Hotels – main services
9.6.3 Fletcher Hotels – key competitors
9.6.4 Fletcher Hotels – key employees
9.7 Company Profile: Bilderberg
9.7.1 Bilderberg – company overview
9.7.2 Bilderberg – main services
9.7.3 Bilderberg – key competitors
9.7.4 Bilderberg – key employees
9.8 Company Profile: NH Hotels Netherlands
9.8.1 NH Hotels Netherlands – company overview
9.8.2 NH Hotels Netherlands – main services
9.8.3 NH Hotels Netherlands – key competitors
9.8.4 NH Hotels Netherlands – key employees
10 Car Rental in the Netherlands
10.1 Key Trends and Issues
10.1.1 Key trends
10.1.2 Market size and forecast
10.1.3 Key locations
10.1.4 Growth drivers
10.2 Key Performance Indicators
10.2.1 Market value by customer type and rental location
10.2.2 Fleet size
10.2.3 Rental occasions
10.2.4 Rental days
10.2.5 Average rental length
10.2.6 Utilization rate
10.2.7 Average revenue per day
10.3 Competitive Landscape
10.3.1 Leading companies
10.3.2 Brand presence in key locations
10.3.3 Competitive strategy
10.4 Company Profile: Adams Rent a Car
10.4.1 Adams Rent a Car – company overview
10.4.2 Adams Rent a Car – main services
10.5 Company Profile: KAV Car
10.5.1 KAV Car – company overview
10.5.2 KAV Car – main services
10.5.3 KAV Car – key competitors
10.5.4 KAV Car – key employees
10.6 Company Profile: Europcar Netherlands
10.6.1 Europcar Netherlands – company overview
10.6.2 Europcar Netherlands – main services
10.6.3 Europcar Netherlands – key competitors
10.6.4 Europcar Netherlands – key employees
11 Travel Intermediaries in the Netherlands
11.1 Key Trends and Issues
11.1.1 Key trends
11.1.2 Market size and forecast
11.1.3 Online vs. in-store
11.1.4 Growth drivers
11.2 Key Performance Indicators
11.2.1 Market value by product type
11.2.2 Online revenues by type of intermediary or provider
11.2.3 Online revenues by type of tourist
11.2.4 In-store revenues by type of intermediary
11.2.5 In-store revenues by type of tourist
11.2.6 Travel agent revenues from domestic tourism, by sales channel
11.2.7 Travel agent revenues from international tourism by sales channel
11.2.8 Tour operator revenues from domestic tourism, by sales channel
11.2.9 Tour operator revenues from international tourism, by sales channel
11.2.10 Other intermediaries revenues from domestic tourism, by sales channel
11.2.11 Other intermediaries revenues from international tourism, by sales channel
11.3 Competitive Landscape
11.3.1 Leading operators
11.3.2 Competitive strategy
11.4 Company Profile: BCD Holdings NV
11.4.1 BCD Holdings NV – company overview
11.4.2 BCD Holdings NV – main services
11.4.3 BCD Holdings NV – key competitors
11.4.4 BCD Holdings NV – key employees
11.5 Company Profile: Tui Nederland NV
11.5.1 Tui Nederland NV – company overview
11.5.2 Tui Nederland NV – main services and brands
11.5.3 Tui Nederland NV – key competitors
11.5.4 Tui Nederland NV – key employees
11.6 Company Profile: Sundio Group BV
11.6.1 Sundio Group BV – company overview
11.6.2 Sundio Group BV – main services and brands
11.6.3 Sundio Group BV – key competitors
11.6.4 Sundio Group BV – key employees
11.7 Company Profile: Globe Reisburo
11.7.1 Globe Reisburo – company overview
11.7.2 Globe Reisburo – main services
11.7.3 Globe Reisburo – key competitors
11.7.4 Globe Reisburo – key employees
11.8 Company Profile: OAD Business Travel
11.8.1 OAD Business Travel – company overview
11.8.2 OAD Business Travel – main services
11.8.3 OAD Business Travel – key competitors
11.8.4 OAD Business Travel – key employees
12 Appendix
12.1 Methodology
12.2 Contact Us
12.3 About Timetric
12.4 Disclaimer
List of Tables
Table 1: Timetric Travel and Tourism Sector Definitions
Table 2: The Netherlands – Typical Holiday Entitlement per Annum
Table 3: The Netherlands – Total Population by Age (Million), 2007–2016
Table 4: The Netherlands – Total Male Population by Age (Million), 2007–2016
Table 5: The Netherlands – Total Female Population by Age (Million), 2007–2016
Table 6: The Netherlands – Household Volume (Million), 2007–2011
Table 7: The Netherlands – Household Volume (Million), 2011–2016
Table 8: The Netherlands – Household Mean Income (US$), 2007–2011
Table 9: The Netherlands – Household Mean Income (US$), 2011–2016
Table 10: The Netherlands – Trips by Season (Million), 2007–2011
Table 11: The Netherlands – Trips by Season (Million), 2011–2016
Table 12: The Netherlands – Trips by Residents (Million), 2007–2011
Table 13: The Netherlands – Trips by Residents (Million), 2011–2016
Table 14: The Netherlands – Average Length of Tourism Trip, 2007–2011
Table 15: The Netherlands – Average Length of Tourism Trip, 2011–2016
Table 16: The Netherlands – Average National Tourism Expenditure (EUR), 2007–2011
Table 17: The Netherlands – Average National Tourism Expenditure (EUR), 2011–2016
Table 18: The Netherlands – Resident Income Expenditure on Tourism (%), 2007–2011
Table 19: The Netherlands – Resident Income Expenditure on Tourism (%), 2011–2016
Table 20: The Netherlands – Total Tourism Expenditure by Tourist Destination (EUR Million), 2007–2011
Table 21: The Netherlands – Total Tourism Expenditure by Tourist Destination (EUR Million), 2011–2016
Table 22: The Netherlands – Total Tourism Expenditure by Category (EUR Billion), 2007–2011
Table 23: The Netherlands – Total Tourism Expenditure by Category (EUR Billion), 2011–2016
Table 24: The Netherlands – Number of Trips by Type (Million), 2007–2011
Table 25: The Netherlands – Number of Trips by Type (Million), 2011–2016
Table 26: The Netherlands – Number of Overnight Stays by Type (Million), 2007–2011
Table 27: The Netherlands – Number of Overnight Stays by Type (Million), 2011–2016
Table 28: The Netherlands – Domestic Tourism Expenditure (EUR Billion), 2007–2011
Table 29: The Netherlands – Domestic Tourism Expenditure (EUR Billion), 2011–2016
Table 30: The Netherlands – Domestic Tourist Accommodation Expenditure (EUR Billion), 2007–2011
Table 31: The Netherlands – Domestic Tourist Accommodation Expenditure (EUR Billion), 2011–2016
Table 32: The Netherlands – Domestic Tourist Entertainment and Sightseeing Expenditure (EUR Billion), 2007–2011
Table 33: The Netherlands – Domestic Tourist Entertainment and Sightseeing Expenditure (EUR Billion), 2011–2016
Table 34: The Netherlands – Domestic Tourist Food Service Expenditure (EUR Billion), 2007–2011
Table 35: The Netherlands – Domestic Tourist Food Service Expenditure (EUR Billion), 2011–2016
Table 36: The Netherlands – Domestic Tourist Retail Expenditure (EUR Billion), 2007–2011
Table 37: The Netherlands – Domestic Tourist Retail Expenditure (EUR Billion), 2011–2016
Table 38: The Netherlands – Domestic Tourist Transportation Expenditure (EUR Billion), 2007–2011
Table 39: The Netherlands – Domestic Tourist Transportation Expenditure (EUR Billion), 2011–2016
Table 40: The Netherlands – Domestic Tourist Travel Intermediation Expenditure (EUR Million), 2007–2011
Table 41: The Netherlands – Domestic Tourist Travel Intermediation Expenditure (EUR Million), 2011–2016
Table 42: The Netherlands – Domestic Tourist Expenditure on Other Categories (EUR Billion), 2007–2011
Table 43: The Netherlands – Domestic Tourist Expenditure on Other Categories (EUR Billion), 2011–2016
Table 44: The Netherlands – Average Expenditure per Domestic Tourist by Category (EUR), 2007–2011
Table 45: The Netherlands – Average Expenditure per Domestic Tourist by Category (EUR), 2011–2016
Table 46: The Netherlands – International Arrivals from Africa (Thousand), 2007–2011
Table 47: The Netherlands – International Arrivals from Africa (Thousand), 2011–2016
Table 48: The Netherlands – International Arrivals from Asia-Pacific (Thousand), 2007–2011
Table 49: The Netherlands – International Arrivals from Asia-Pacific (Thousand), 2011–2016
Table 50: The Netherlands – International Arrivals from Europe (Million), 2007–2011
Table 51: The Netherlands – International Arrivals from Europe (Million), 2011–2016
Table 52: The Netherlands – International Arrivals from the Middle East (Thousand), 2007–2011
Table 53: The Netherlands – International Arrivals from the Middle East (Thousand), 2011–2016
Table 54: The Netherlands – International Arrivals from North America (Million), 2007–2011
Table 55: The Netherlands – International Arrivals from North America (Million), 2011–2016
Table 56: The Netherlands – International Arrivals from South and Central America (Thousand), 2007–2011
Table 57: The Netherlands – International Arrivals from South and Central America (Thousand), 2011–2016
Table 58: The Netherlands – International Arrivals by Purpose of Visit (Thousand), 2007–2011
Table 59: The Netherlands – International Arrivals by Purpose of Visit (Thousand), 2011–2016
Table 60: The Netherlands – Inbound Tourist Expenditure (EUR Billion), 2007–2011
Table 61: The Netherlands – Inbound Tourist Expenditure (EUR Billion), 2011–2016
Table 62: The Netherlands – Inbound Tourist Expenditure on Accommodation (EUR Billion), 2007–2011
Table 63: The Netherlands – Inbound Tourist Expenditure on Accommodation (EUR Billion), 2011–2016
Table 64: The Netherlands – Inbound Tourist Expenditure on Entertainment and Sightseeing (EUR Million), 2007–2011
Table 65: The Netherlands – Inbound Tourist Expenditure on Entertainment and Sightseeing (EUR Million), 2011–2016
Table 66: The Netherlands – Inbound Tourist Expenditure on Food Service (EUR Billion), 2007–2011
Table 67: The Netherlands – Inbound Tourist Expenditure on Food Service (EUR Billion), 2011–2016
Table 68: The Netherlands – Inbound Tourist Expenditure on Retail (EUR Billion), 2007–2011
Table 69: The Netherlands – Inbound Tourist Expenditure on Retail (EUR Billion), 2011–2016
Table 70: The Netherlands – Inbound Tourist Expenditure on Transportation (EUR Billion), 2007–2011
Table 71: The Netherlands – Inbound Tourist Expenditure on Transportation (EUR Billion), 2011–2016
Table 72: The Netherlands – Inbound Tourist Expenditure on Travel Intermediation (EUR Million), 2007–2011
Table 73: The Netherlands – Inbound Tourist Expenditure on Travel Intermediation (EUR Million), 2011–2016
Table 74: The Netherlands – Inbound Tourist Expenditure on Other Categories (EUR Million), 2007–2011
Table 75: The Netherlands – Inbound Tourist Expenditure on Other Categories (EUR Million), 2011–2016
Table 76: The Netherlands – Average Expenditure per Inbound Tourist by Category (EUR), 2007–2011
Table 77: The Netherlands – Average Expenditure per Inbound Tourist by Category (EUR), 2011–2016
Table 78: The Netherlands – International Departures to Africa (Thousand), 2007–2011
Table 79: The Netherlands – International Departures to Africa (Thousand), 2011–2016
Table 80: The Netherlands – International Departures to Asia-Pacific (Thousand), 2007–2011
Table 81: The Netherlands – International Departures to Asia-Pacific (Thousand), 2011–2016
Table 82: The Netherlands – International Departures to Europe (Million), 2007–2011
Table 83: The Netherlands – International Departures to Europe (Million), 2011–2016
Table 84: The Netherlands – International Departures to the Middle East (Thousand), 2007–2011
Table 85: The Netherlands – International Departures to the Middle East (Thousand), 2011–2016
Table 86: The Netherlands – International Departures to North America (Thousand), 2007–2011
Table 87: The Netherlands – International Departures to North America (Thousand), 2011–2016
Table 88: The Netherlands – International Departures to South and Central America (Thousand), 2007–2011
Table 89: The Netherlands – International Departures to South and Central America (Thousand), 2011–2016
Table 90: The Netherlands – International Departures by Purpose of Visit (Thousand), 2007–2011
Table 91: The Netherlands – International Departures by Purpose of Visit (Thousand), 2011–2016
Table 92: The Netherlands – Number of Overnight Stays on International Trips (Million), 2007–2011
Table 93: The Netherlands – Number of Overnight Stays on International Trips (Million), 2011–2016
Table 94: The Netherlands – Outbound Tourism Expenditure (EUR Billion), 2007–2011
Table 95: The Netherlands – Outbound Tourism Expenditure (EUR Billion), 2011–2016
Table 96: The Netherlands – Outbound Tourism Expenditure on Accommodation (EUR Billion), 2007–2011
Table 97: The Netherlands – Outbound Tourism Expenditure on Accommodation (EUR Billion), 2011–2016

Abstract

Synopsis

The report provides detailed market analysis, information and insights, including:
  • Historic and forecast tourist volumes covering the entire Dutch travel and tourism sector
  • Detailed analysis of tourist spending patterns in the Netherlands
  • The total, direct and indirect tourism output generated by each sector within the Dutch travel and tourism sector
  • Employment and salary trends for various categories in the Dutch travel and tourism sector, such as accommodation, sightseeing and entertainment, foodservice, transportation, retail, travel intermediaries and others
  • Detailed market classification across each industry with analysis using similar metrics
  • Detailed analysis of the airline, car rental, hospitality and travel intermediaries industries
Summary

After a decline during the financial crisis, Dutch tourism regained lost ground in 2011. Outbound tourism outstripped inbound tourism growth in 2011, although the Netherlands faces stiff international competition from emerging destinations in other parts of the world, along with established tourist destinations in Europe. The country is also subject to economic pressure arising from the unresolved European Union (EU) debt crisis, which has resulted in austerity measures in several countries, leading to declining incomes and public budget cuts. The Netherlands has also been affected by political instability caused by a lack of consensus on austerity measures.

Scope

This report provides an extensive analysis related to tourism demands and flows in the Netherlands:
  • It details historical values for the Dutch tourism sector for 2007–2011, along with forecast figures for 2012–2016
  • It provides comprehensive analysis of travel and tourism demand factors with values for both the 2007–2011 review period and the 2012–2016 forecast period
  • The report makes a detailed analysis and projection of domestic, inbound and outbound tourist flows in the Netherlands
  • It provides employment and salary trends for various categories of the travel and tourism sector
  • It provides comprehensive analysis of the airline, car rental, hospitality and travel intermediaries industries with values for both the 2007–2011 review period and the 2012–2016 forecast period
Reasons To Buy
  • Take strategic business decisions using historic and forecast market data related to the Dutch travel and tourism sector
  • Understand the demand-side dynamics within the Dutch travel and tourism sector, along with key market trends and growth opportunities
  • Identify the spending patterns of domestic, inbound and outbound tourists by individual categories
  • Analyze key employment and compensation data related to the travel and tourism sector in the Netherlands
  • Understand the market size of tourism sub-sectors such as airlines, hotels, car rental and travel intermediaries
Key Highlights
  • Inbound tourism increased from 10.8 million international arrivals in 2010 to 11.2 million arrivals in 2011, and is expected to increase to 12.9 million in 2016, increasing at a CAGR of 2.71% in the forecast period. Europe continues to be the main feeder market for the Netherlands in 2011 and is expected to retain its status in the forecast period.
  • The preference of Dutch residents to travel abroad was underscored by an increase in international departures, as the number of residents for outbound trips increased from 17.5 million in 2007 to 18.5 million in 2011, increasing at a CAGR of 1.45% over the period.
  • The Netherlands has excellent tourism infrastructure. It has a well-developed road transport and public transport system, and is well connected with major international destinations by air; there are 129 routes linking key airports in the Netherlands. Airlines play a major role in the country’s economy, accounting for 2.1% of Dutch GDP.
  • The unique geographical location of the Netherlands, with a major proportion of its land lying below sea level, has made the country a unique destination, with dykes, windmills, land reclaimed from the sea, canals, polders and dams. The country is also known for tulips, museums and cycling.
  • The economic crisis in 2008 and 2009 impacted the Dutch tourism sector, although it recovered to post positive tourism figures in 2010 and 2011. Its connectivity with major international destinations and European nations has made the country a popular choice for short trips.
  • The average expenditure per domestic tourist increased from EUR202 (US$276.7) in 2007 to EUR215 (US$300) in 2011, while the average national tourism spend per day for domestic trips shot up from EUR37 (US$50) in 2007 to EUR40 (US$56.2) in 2011.
  • Due to the country’s mild maritime climate, the Netherlands is an all-year-round tourist destination. The country has cool winters with some possibility of snow, and mild summers. July and August are the hottest and wettest months, while March is the driest.
  • Due to its small size, domestic air transport in the Netherlands is not highly developed. Public transport systems and services such as buses, trams, trains and ferries are much more commonly used for domestic travel.
  • The number of hotel establishments increased from 2,818 in 2007 to 3,102 hotels in 2011. There are 940 budget hotels, 1,387 midscale hotels and 776 luxury hotels.
  • The Dutch car rental market grew at a CAGR of 1.48% during the review period to reach EUR779.4 million (US$1085.6 million) in 2011.
  • The market value of travel intermediaries in the Netherlands increased from EUR6.8 billion (US$9.3 billion) in 2007 to EUR7.4 billion (US$10.3 billion) in 2011, at a CAGR of 2.14% during the review period.


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