Worldwide and U.S. Multiscreen Video 2013 Top 10 Predictions

Published by: IDC

Published: Dec. 5, 2012 - 7 Pages

Table of Contents

Predictions

In This Study

Situation Overview

Future Outlook

1. Programmers, Rather Than Service Providers, Will Drive Multiscreen Video Apps

2. As Over-the-Top Video Matures, Virtual/OTT Multichannel Services Will Emerge in 2013

3. The Worldwide Multichannel Pay TV Subscriber Base Will Continue to Grow In Spite Of Cord-Cutting Threats

4. After a Lackluster 2012, 3DTV Will Fade Further in 2013

5. In Spite Of a Lot of Hype Expected at 2013 International CES, 4K/Ultra HD Will Be Far from a Mainstream Consumer Technology

6. Various Niche Video Technologies Will Remain Niche and Will Not Catch On with the Mainstream

7. As Netflix Continues to Grow Internationally, the U.S. Subscriber Base Will Plateau in 2013; the Redbox Instant Streaming Service Will Struggle to Gain Subscribers

8. The Notion of Social Television Will Become an Increasingly Visible Facet of the Television Experience

9. Legacy Audience Measurement Tools Will Still Establish Television Ratings, But Big Data and Analytics Will Be an Increasingly Important Facet of Multiscreen Monetization

10. Apple, Google, and Other Leading Technology Vendors Will Not Fundamentally Shift the Balance of Power in the U.S. Video Market in 2013

Essential Guidance

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Synopsis

Abstract

This IDC study outlines our predictions for the 2013 consumer multiscreen video market. As 2012 comes to an end, the market is in a period of transition. More connected devices are being acquired, many of which are being used for video consumption. Traditional pay TV services are moving beyond the set-top box and the television screen. Device vendors are looking for both competitive differentiation and drivers of replacement and better margins.

"All told, however, change is often incremental, and this period of transition is very much a process of evolution as legacy devices and services coexist with new technologies and distribution and monetization models," says Greg Ireland, research manager, Multiscreen Video at IDC.

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