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How To Use Available Information To Develop Your Strategic Marketing Plan- Seminar Presentation: ASR Expo Fall 2001

Published by: Board-Trac

Published: Oct. 1, 2001 - 83 Pages



Table of Contents


Seminar Overview
  • Market Size

    Participants

    Cross Over

    Dollars

  • Knowing your customer
  • What the shape of the action sports market
  • Answers to business planning questions
  • Q&A

    Abstract

    If you’re expanding your geographic distribution and have isolated key retailers to target and those retailers only carry a few brands in your category how will you appeal to them to stimulate interest in your brand?

    You’re revising your existing business plan and your banker/investor wants to understand the upside potential- where do you get the information and how do you present it?

    You’re thinking about expanding your market segments from skateboarding into snow, or should it be surf? What segment offers you the biggest and best potential?

    Check out this report for answers to these questions and more!

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