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State of the Girls Market in Action Sports

Published by: Board-Trac

Published: Oct. 1, 2004 - 100 Pages



Table of Contents



Introduction

Sample Statistics

Participants

Board Sport Participation: 5 year trend (1999- 2003)

Female Skateboarder

  • Participation Patterns and Brand Preferences
  • Hardgoods:Purchase Patterns and Preferences
  • Softgoods: Purchase Patterns and Preferences
  • Shopping and Lifestyle Influences
  • Online Behavior


Female Snowboarder

  • Participation Patterns and Brand Preferences
  • Hardgoods:Purchase Patterns and Preferences
  • Softgoods: Purchase Patterns and Preferences
  • Shopping and Lifestyle Influences
  • Online Behavior


Female Waverider

  • Participation Patterns and Brand Preferences
  • Hardgoods:Purchase Patterns and Preferences
  • Softgoods: Purchase Patterns and Preferences
  • Shopping and Lifestyle Influences
  • Online Behavior


Conclusions

Terms and Conditions

Abstract

The trend report reflects Board-Trac data collected from 1999 - 2004 utilizing its skateboarding, snowboarding and Waveriding surveys. The sampling was drawn from various action sports web sites. The surveys were approximately 10 minutes in length, each containing over 60 questions per survey. The report looks at the trends in girls participation in the three action sports - skateboarding, surfing and snowboarding, influences on purchasing decisions, buying habits and general lifestyles. The report segments by age, region of the country and frequency of participation, as well as quantity of hardgoods and softgoods owned and planned for purchase. In addition to participation trends, overall market size by sales and units are discussed, as well as future opportunities.

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