Asian Animation Industry: Strategies Trends & Opportunities

Published by: Digital Vector

Published: Jun. 1, 2012 - 539 Pages


Table of Contents

Introduction
Animation in Asian Societies
Establishment of Local Animation Industry
LOCAL CONTENT PRODUCTIONS
SUCCESSFUL BUSINESS MODELS
Drivers for Success
Models for Animation financing in Asia
Copyright Chain in Asia
Influence of Foreign Animation Styles
POPULARITY OF FOREIGN ANIMATION
Trends in Animation Outsourcing to Asia
ANIMATION OUTSOURCING IN CHINA
ANIMATION OUTSOURCING IN INDIA
ANIMATION OUTSOURCING IN SOUTH KOREA
ANIMATION OUTSOURCING IN PHILIPPINES
ANIMATION OUTSOURCING IN TAIWAN
ANIMATION OUTSOURCING IN VIETNAM
Animation Co-Productions in Asia
CO-PRODUCTIONS IN JAPAN
CO-PRODUCTIONS IN CHINA
CO-PRODUCTIONS IN KOREA
CO-PRODUCTIONS IN INDIA
CO-PRODUCTIONS IN TAIWAN
CO-PRODUCTIONS IN PHILIPPINES
CO-PRODUCTIONS IN SINGAPORE
CO-PRODUCTIONS IN MALAYSIA
Collaboration among Asian and Foreign Animation Studios
Controversies Surrounding Foreign Animation
PHILIPPINES
SINGAPORE
KOREA
MALAYSIA
INDONESIA
Animation Studios in Asia
India
Current State of the Industry
KEY TRENDS
CHALLENGES
Business Models of Animation Studios in India
REVENUE MODELS
COST STRUCTURE
TOONZANIMATION INDIA’S IN-HOUSE ANIMATION PROJECT
HANUMAN – INDIA’S FIRST FULLY INDIGENEOUS FEATURE FILM
Size of the Indian Animation Industry
RISING DOMESTIC DEMAND
Chhota Bheem: India’s successful local animation production
Statistics on Animation Studios in India
The Risks
Future Outlook
Strategies for Animation Studios in India
Animation Schools in India
Key Animation Studios in India
CREST COMMUNICATIONS
DQ ENTERTAINMENT
DIGIKORE DESIGNS
GREEN GOLD ANIMATION
MAYA DIGITAL STUDIOS
TATA ELXSI
SHEMAROO
TOONZ ANIMATION INDIA
UTV MOTION PICTURES
ZEE INSTITUTE OF CREATIVE ARTS
China
Current State of the Industry
KEY TRENDS
CHALLENGES
DEMAND FOR LOCAL CONTENT
GOVERNMENT SUPPORT
MARKET OPPORTUNITY
Business Models of Animation Studios in China
REVENUE MODELS
COST STRUCTURE
THRU THE MOEBIUS STRIP – THE FIRST CHINESE 3D ANIMATION MOVIE
Size of the Chinese Animation Industry
Statistics on Animation Studios in China
The Risks
Future Outlook
Strategies for Animation Studios in China
Animation Studios in China
SHANGHAI STARTS INFO-CREATION CORPORATION
CCTV ANIMATION
SHANGHAI ANIMATION FILM STUDIO
CREATIVE POWER ENTERTAINING
SHENZHEN HUAQIANG DIGITAL ANIMATION
BEIJING HONG YE ANIMATION
GREEN LEAF FILM STUDIOS
SHANGHAI HONG QING TING ANIMATION PRODUCTION CO.
HUNAN GREATDREAMS CARTOON MEDIA
HONG YING UNIVERSE CO.
ANIMATION INSTITUTE, BEIJING BROADCASTING INSTITUTE
SHANGHAI YI LI MEI ANIMATION CO. LTD.
MORNING SUN ANIMATION GROUP
YUAN CHENG MEDIA PRODUCTION COMPANY
ZHEJIANG ZHONGNAN ANIMATION CO
South Korea
Emergence of the Industry
Functioning of Korean Animation Studios
Changing Business Models
GOING BEYOND SUBCONTRACTING
INVESTMENTS BY INDUSTRIAL GROUPS
CHANGES IN INDUSTRY STRUCTURE
SUCCESS IN OTHER COUNTRIES
Current State of the Industry
GOVERNMENT SUPPORT
COLLABORATION WITH OVERSEAS PARTNERS
KEY TRENDS
LOCAL CONTENT
Challenges
Strategies for Korean Animation Studios
OVERSEAS MARKETING
Market Opportunity
SIZE OF THE KOREAN ANIMATION INDUSTRY
Statistics on Animation Studios in Korea
Future Outlook
Animation Schools in Korea
Animation Studios in Korea
AKOM PRODUCTION COMPANY
CHARACTER PLAN
DOOLYNARA
DR. MOVIE COMPANY
DONGWOO ANIMATION
HAHNSHIN CORPORATION
HANHO HEUNG-UP
PLUS ONE ANIMATION
SAEROM ANIMATION
SUNWOO ENTERTAINMENT
Philippines
Current State of the Industry
KEY TRENDS
COMPETITION
INDUSTRY CAPACITY
BRAND BUILDING
GOVERNMENT SUPPORT
DEMAND FOR LOCAL CONTENT
FUNDING
Animation Outsourcing in Philippines
Animated Feature films in Philippines
Industry Recovery
Industry Advantages
Challenges
Animation Education and Training in Philippines
Size of the Philippine Animation Industry
Statistics on Animation Studios in Philippines
Strategies for Philippine Animation Studios
Future Outlook
Animation Studios in Philippines
TOP DRAW ANIMATION
PHILIPPINE ANIMATION STUDIO INC.
Taiwan
Past the Turbulent Times
Current State of the Industry
KEY TRENDS
LOCAL CONTENT
COMPETITION
GOVERNMENT SUPPORT
COMPETITIVE ADVANTAGES
Challenges
Threats to Taiwan Animation Studios
INTERNAL THREATS
EXTERNAL THREATS
Animation Schools in Taiwan
Statistics on Animation Studios in Taiwan
Strategies for Animation Studios in Taiwan
Future Outlook
Animation Studios in Taiwan
Key Animation Studios in Taiwan
WANG FILM PRODUCTIONS
HONG YING UNIVERSE
CGCG INC.
LEADER ASIA PACIFIC CREATIVITY CENTER
Vietnam
Early Foreign Entrants into Vietnam
Key Trends
CAPABILITIES OF VIETNAMESE ANIMATORS
Vietnam’s 3D Animated Feature Film
Local animation productions in Vietnam
Challenges
Future Trends
Animation Studios in Vietnam
Statistics on Animation Studios in Vietnam
Strategies for Animation Studios in Vietnam
Future Outlook
Japan
Key Trends
MARKET OVERVIEW
COLLABORATION BETWEEN JAPANESE AND OVERSEAS STUDIOS
OUTSOURCING TO OTHER COUNTRIES
Successful Business Models
Anime Exports
OVERSEAS INFLUENCE OF ANIME
Globally Successful Japanese Animes
THE POKEMON PHENOMENON
Japanese Anime Production Models
PROMINENCE OF 2D
RETAS - SOFTWARE FOR ANIME PRODUCTION
MANGA STUDIO - SOFTWARE FOR MANGA PRODUCTION
Challenges
Future Trends
Statistics on Animation Studios in Japan
Strategies for Japanese Animation Studios
Animation Studios in Japan
Thailand
Key Trends
LOCAL CONTENT
Thailand’s first 3D Animated Feature Film
Local animation productions in Thailand
Government Support
Industry Drivers
Challenges
Industry Opportunities
Strategies for Animation Studios in Thailand
Animation Studios in Thailand
Statistics on Animation Studios in Thailand
Singapore
Industry Demand Triggers
Local animation productions in Singapore
Singapore Government Initiatives
Industry Drivers
Challenges
Strategies for Animation Studios in Singapore
Statistics on Animation Studios in Singapore
Animation Studios in Singapore
Animation Schools in Singapore
Malaysia
Government Support
Industry Drivers
Challenges
Industry Opportunities
Strategies for Animation Studios in Malaysia
Malaysia’s first 3D Animated Feature film
Statistics on Animation Studios in Malaysia
Animation Studios in Malaysia
Indonesia
Government Support
Indonesia’s first 3D animated feature film
Challenges
Statistics on Animation Studios in Indonesia
Animation Studios in Indonesia
Russia
Animation Film market in Russia
Globally successful Russian animations
Industry Drivers
Challenges
Industry Opportunities
Strategies for Animation Studios in Russia
Government support and Animation Funding in Russia
Animation Studios in Russia
Value of Animation Industry in Russia
Size of Animation Industry in Russia
Statistics on Animation Studios in Russia
Israel
Drivers
Israel’s first animated feature film
Challenges
Statistics on Animation Studios in Israel
Animation Studios in Israel
Pakistan
Current State of the Industry
KEY TRENDS
Industry Drivers
Challenges
The Risks
Industry Opportunities
Strategies for Animation Industry in Pakistan
Future Trends
Animation Studios in Pakistan
Statistics on Animation Studios in Pakistan
Bangladesh
Current State of the Industry
KEY TRENDS
Bangladesh’s globally successful animated short film
Industry Drivers
Challenges
The Risks
Industry Opportunities
Strategies for Animation Industry in Bangladesh
Future Trends
Animation Studios in Bangladesh
Statistics on Animation Studios in Bangladesh
Figures and Tables
Figure 1: Cost-quality Matrix Of Animation Content In Asian Countries
Figure 2: Comparison Of Cost Projections Of Producing One Episode Of Animation Work In Asian Countries
Figure 3: Comparison Of Annual Animation Content Output In Asian Countries
Figure 4: India’s First Fully Cel-animated Music Video
Figure 5: Toonzanimantion’s In-house Productions
Figure 6: Hanuman The Movie
Table 4: Animation Content Demand Forecast – Tv Channels In India
Table 5: Forecast Of Animation Content Required By Tv Channels In India
Figure 7: Size Of Indian Animation Industry
Figure 8: Break-up Of Indian Animation Industry Based On Output
Figure 9: Cost Projections Of Producing One Episode Of Animation Work In India
Table 6: Animation Productions In India
Figure 10: Chhota Bheem And The Curse Of Damyaan
Figure 11: Number Of Animation Studios In India
Figure 12: Break-up Of Animation Studios In India Based On Size
Figure 13: Break-up Of Animation Studios In India Based On Capabilities
Figure 14: Classification Of Animation Studios In India Based On Applications
Figure 15: Number Of People Employed In The Indian Animation Industry
Figure 16: Annual Animation Content Output Of Indian Animation Industry
Figure 17: Break-up Of Annual Animation Content Output Of Indian Animation Industry
Table 7: Animation Schools In India
Table 8: India’s Leading Animation Studios
Table 9: In-house Content Developed By Chinese Animation Studios
Figure 18: Thru The Moebius Strip: Chinese 3d Animation Movie
Figure 19: Size Of Chinese Animation Industry
Figure 20: Animation Content Demand Vs. Supply Forecast For The Chinese Animation Industry
Figure 21: Value Of Animation Content Demand Vs. Supply Forecast For The Chinese Animation Industry
Figure 22: Cost Projections Of Producing One Episode Of Animation Work In China
Figure 23: Number Of Animation Studios In China
Figure 24: Break-up Of Animation Studios In China Based On Size
Figure 25: Classification Of Animation Studios In China Based On Capabilities
Figure 26: Break-up Of Animation Studios In China Based On Applications
Figure 27: Number Of People Employed In The Chinese Animation Industry
Figure 28: Annual Animation Content Output Of Chinese Animation Industry
Figure 29: Break-up Of Annual Animation Content Output Of Chinese Animation Industry
Table 10: List Of Animation Schools In China
Table 11: China’s Leading Animation Studios
Table 12: Top Ten Animation Studios In China
Table 13:in-house Content Developed By Korean Animation Studios
Figure 30: Size Of Korean Animation Industry
Figure 31: Korean Market For Animation-related Merchandise
Figure 32: Number Of Animation Studios In Korea
Figure 33: Break-up Of Animation Studios In Korea Based On Size
Figure 34: Break-up Of Animation Studios In Korea Based On Capabilities
Figure 35: Break-up Of Animation Studios In Korea Based On Applications
Figure 36: Number Of People Employed In The Korean Animation Industry
Figure 37: Cost Projections Of Producing One Episode Of Animation Work In Korea
Figure 38: Annual Animation Content Output Of Korean Animation Industry
Figure 39: Break-up Of Annual Animation Content Output Of Korean Animation Industry
Table 14: Animation Schools In Korea
Table 15: Korea’s Leading Animation Studios
Figure 40: Urduja, Animated Feature Film From Philipines
Figure 41: Dayo, Animated Feature Film From Philipines
Table 16: Leading Animation Training Schools In Philippines
Figure 42: Size Of Philippine Animation Industry
Figure 43: Number Of Animation Studios In Philippines
Figure 44: Break-up Of Animation Studios In Philippines Based On Size
Figure 45: Classification Of Animation Studios In Philippines Based On Capabilities
Figure 46: Break-up Of Animation Studios In Philippines Based On Applications
Figure 47: Number Of People Employed In The Philippine Animation Industry
Figure 48: Cost Projections Of Producing One Episode Of Animation Work In Philippines
Figure 49: Annual Animation Content Output Of Philippine Animation Industry
Figure 50: Break-up Of Annual Animation Content Output Of Philippines Animation Industry
Table 17: Leading Animation Studios In Philippines
Table 18: Animation Schools In Taiwan
Figure 51: Number Of Animation Studios In Taiwan
Figure 52: Break-up Of Animation Studios In Taiwan Based On Size
Figure 53: Classification Of Animation Studios In Taiwan Based On Capabilities
Figure 54: Break-up Of Animation Studios In Taiwan Based On Applications
Figure 55: Number Of People Employed In The Taiwanese Animation Industry
Figure 56: Cost Projections Of Producing One Episode Of Animation Work In Taiwan
Figure 57: Annual Animation Content Output Of Taiwanese Animation Industry
Figure 58: Break-up Of Annual Animation Content Output Of Taiwan Animation Industry
Table 19: Leading Animation Studios In Taiwan
Figure 59: Vietnam’s 3d Animated Feature Film
Figure 60: Vietnam’s Successful Local Animation Production
Figure 61: Vietnam’s 3d Local Animation Production
Table 20: Leading Animation Studios In Vietnam
Figure 62: Number Of Animation Studios In Vietnam
Figure 63: Break-up Of Animation Studios In Vietnam Based On Size
Figure 64: Classification Of Animation Studios In Vietnam Based On Capabilities
Figure 65: Break-up Of Animation Studios In Vietnam Based On Applications
Figure 66: Number Of People Employed In The Vietnamese Animation Industry
Figure 67: Cost Projections Of Producing One Episode Of Animation Work In Vietnam
Figure 68: Annual Animation Content Output Of Vietnamese Animation Industry
Figure 69: Break-up Of Annual Animation Content Output Of Vietnamese Animation Industry
Figure 70: Number Of Animation Studios In Japan
Figure 71: Break-up Of Animation Studios In Japan Based On Size
Figure 72: Classification Of Animation Studios In Japan Based On Capabilities
Figure 73: Break-up Of Animation Studios In Japan Based On Applications
Figure 74: Number Of People Employed In The Japanese Animation Industry
Figure 75: Cost Projections Of Producing One Episode Of Animation Work In Japan
Figure 76: Annual Animation Content Output Of Japanese Animation Industry
Figure 77: Break-up Of Annual Animation Content Output Of Japanese Animation Industry
Table 21: Leading Animation Studios In Japan
Table 22: Original Animation Content Created In Thailand
Figure 78: Thailand’s First 3d Animated Feature Film
Figure 79: Thailand’s Cel Animated Feature Film
Figure 80: Thailand’s Successful Local Animation Production
Table 23: Leading Animation Studios In Thailand
Figure 81: Number Of Animation Studios In Thailand
Figure 82: Break-up Of Animation Studios In Thailand Based On Size
Figure 83: Break-up Of Animation Studios In Thailand Based On Capabilities
Figure 84: Classification Of Animation Studios In Thailand Based On Applications
Figure 85: Number Of People Employed In The Thailand Animation Industry
Figure 86: Cost Projections Of Producing One Episode Of Animation Work In Thailand
Figure 87: Annual Animation Content Output Of Thailand Animation Industry
Figure 88: Break-up Of Annual Animation Content Output Of Thailand Animation Industry
Table 24: Singapore’s Homegrown Animation Content
Figure 89: Singapore’s Successful Local Animation Production
Figure 90: Number Of Animation Studios In Singapore
Figure 91: Break-up Of Animation Studios In Singapore Based On Size
Figure 92: Break-up Of Animation Studios In Singapore Based On Capabilities
Figure 93: Classification Of Animation Studios In Singapore Based On Applications
Figure 94: Number Of People Employed In The Singapore Animation Industry
Figure 95: Cost Projections Of Producing One Episode Of Animation Work In Singapore
Figure 96: Annual Animation Content Output Of Singapore Animation Industry
Figure 97: Break-up Of Annual Animation Content Output Of Singapore Animation Industry
Table 25: Singapore’s Leading Animation Studios
Table 26: Animation Schools In Singapore
Table 27: Malaysia’s Home Grown Animation Content
Figure 98: Malaysia’s First 3d Animated Feature Film
Figure 99: Number Of Animation Studios In Malaysia
Figure 100: Break-up Of Animation Studios In Malaysia Based On Size
Figure 101: Break-up Of Animation Studios In Malaysia Based On Capabilities
Figure 102: Classification Of Animation Studios In Malaysia Based On Applications
Figure 103: Number Of People Employed In The Malaysian Animation Industry
Figure 104: Cost Projections Of Producing One Episode Of Animation Work In Malaysia
Figure 105: Annual Animation Content Output Of Malaysian Animation Industry
Figure 106: Break-up Of Annual Animation Content Output Of Malaysian Animation Industry
Table 28: Malaysia’s Leading Animation Studios
Figure 107: Indonesia’s First 3d Animated Feature Film
Table 29: Indonesia’s Home Grown Animation Content
Figure 108: Number Of Animation Studios In Indonesia
Figure 109: Break-up Of Animation Studios In Indonesia Based On Size
Figure 110: Break-up Of Animation Studios In Indonesia Based On Capabilities
Figure 111: Classification Of Animation Studios In Indonesia Based On Applications
Figure 112: Number Of People Employed In The Indonesian Animation Industry
Figure 113: Cost Projections Of Producing One Episode Of Animation Work In Indonesia
Figure 114: Annual Animation Content Output Of Indonesian Animation Industry
Figure 115: Break-up Of Annual Animation Content Output Of Indonesian Animation Industry
Table 30: Indonesia’s Leading Animation Studios
Table 116: Key Russian Animation Productions
Table 31: Key Russian Animation Productions
Table 32: Children’s Tv Channels In Russia
Table 117: Number Of Russian Film Releases With State Financial Support
Table 118: Value Of Russian Film Releases With State Financial Support
Table 33: Animation Studios In Russia
Figure 119: Value Of Animation Industry In Russia
Figure 120: Size Of Animation Industry In Russia
Figure 121: Number Of Animation Studios In Russia
Figure 122: Break-up Of Animation Studios In Russia Based On Size
Figure 123: Break-up Of Animation Studios In Russia Based On Capabilities
Figure 124: Classification Of Animation Studios In Russia Based On Applications
Figure 125: Number Of People Employed In The Russian Animation Industry
Figure 126: Cost Of Producing One Episode Of Animation Work In Russia
Figure 127: Annual Animation Content Output Of Russian Animation Industry
Figure 128: Break-up Of Annual Animation Content Output Of Russian Animation Industry
Figure 129: Israel’s First 3d Animated Feature Film
Figure 130: Number Of Animation Studios In Israel
Figure 131: Break-up Of Animation Studios In Israel Based On Size
Figure 132: Break-up Of Animation Studios In Israel Based On Capabilities
Figure 133: Classification Of Animation Studios In Israel Based On Applications
Figure 134: Number Of People Employed In The Israel Animation Industry
Figure 135: Cost Projections Of Producing One Episode Of Animation Work In Israel
Figure 136: Annual Animation Content Output Of Israel Animation Industry
Figure 137: Break-up Of Annual Animation Content Output Of Israel Animation Industry
Table 34: Israel’s Leading Animation Studios
Table 35: Pakistan’s Leading Animation Studios
Figure 138: Number Of Animation Studios In Pakistan
Figure 139: Break-up Of Animation Studios In Pakistan Based On Size
Figure 140: Classification Of Animation Studios In Pakistan Based On Capabilities
Figure 141: Break-up Of Animation Studios In Pakistan Based On Applications
Figure 142: Number Of People Employed In The Pakistan Animation Industry
Figure 143: Cost Projections Of Producing One Episode Of Animation Work In Pakistan
Figure 144: Annual Animation Content Output Of Pakistan Animation Industry
Figure 145: Break-up Of Annual Animation Content Output Of Pakistan Animation Industry
Figure 146: Bangladesh’s Globally Successful Animated Short Film
Table 36: Bangladesh’s Leading Animation Studios
Figure 147: Number Of Animation Studios In Bangladesh
Figure 148: Break-up Of Animation Studios In Bangladesh Based On Size
Figure 149: Classification Of Animation Studios In Bangladesh Based On Capabilities
Figure 150: Break-up Of Animation Studios In Bangladesh Based On Applications
Figure 151: Number Of People Employed In The Bangladesh Animation Industry
Figure 152: Cost Projections Of Producing One Episode Of Animation Work In Bangladesh
Figure 153: Annual Animation Content Output Of Bangladesh Animation Industry
Figure 154: Break-up Of Annual Animation Content Output Of Bangladesh Animation Industry

Abstract

Much of Asia's animation production since the 1960s has been tied to foreign interests attracted by stable and inexpensive labour supplies. For nearly forty years, western studios have established and maintained production facilities, first in Japan, then in South Korea and Taiwan, and now also in the Philippines, Malaysia, Singapore, Vietnam, Thailand, India, Indonesia, and China. The economics of the industry made it feasible for Asia to feed the cartoon world, to the extent that today, about 90% of all American television animation is produced in Asia.

The usual procedure is for pre-production (preparing the script, storyboard, and exposure sheets) to be done in the United States or other headquarter countries, after which, the package is sent to Asia for production (drawing cels, colouring by hand, inking, painting, and camera work). The work is sent back to the U.S. or other headquarter country for post-production (film editing, colour timing, and sound). Offshore animation has led to the creating and nurturing of a local industry, as an infrastructure is built up, equipment is put into place, and skills are transferred.

An emerging trend in the Asian animation industry is the increasing focus towards production of local animation content for television as well as production of animated movies. An increasing number of Asian animation studios are giving importance to owning and protecting animation content by investing in intellectual property protection mechanisms.

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