State of Cable and Digital Media Multicultural 2012

Published by: Horowitz Associates, Inc.

Published: Apr. 1, 2012 - 103 Pages


Table of Contents

State of Cable and Digital Media 2012 – Background and Methodology
1). Summary of Research Findings
2). Telecommunication Services in the Home, Bundling, and Monthly Spending, and Future Intentions
2.1 Multichannel, Internet, and Phone Services in the Home
2.2 Bundled Services in the Home
2.3 Reported Monthly Spending for Telecommunication Services
2.4 Likelihood to Cancel Multichannel, Internet, and Telephone Services, and Reasons
3). Multichannel Services in the Home: Premiums and Enhanced Services, TV Configuration and Satisfaction
3.1 Enhanced Digital TV Services in the Home
3.2 TV Configuration in the Home: Multichannel, DVR, and HD Services
3.3 Satisfaction with Multichannel Providers/Services
4). Usage of and Satisfaction with Enhanced Digital Services: On Demand, DVR, and HD
4.1 Usage of Enhanced Digital Services
4.2 Satisfaction with On Demand and HD Services
4.3 Profile of OD, DVR, and HD Subscribers
5). TV Viewing and Programming Genres
5.1 TV Viewing: Average Number of Daily Hours
5.2 Frequency of Watching Specific Programming Genres
6). OTT and Viewing on Alternative Platforms: On the Computer, on Handheld Devices, and by Streaming Content to the TV
6.1 OTT and Alternative Video Platforms Capability
6.2 OTT and Alternative Platforms Video Usage
6.3 Viewing on Mobile Devices
6.4 Percentage of TV Viewing on OTT or Alternative Platforms
6.5 Profile of OTT/Alternative Platform Viewers
7). Online and Social Media Usage Related to TV Content
8). Technology Profile of Respondents
7.1 TV Profile and Premium Subscriptions
7.2 Media and Technology in the Home
7.3 Cell Phone Profile
7.4 Internet Usage: Average Number of Daily Hours
9). Demographic Profile of Respondents
10). Appendix

Abstract

State of Cable and Digital Media is one of our most well-known multicultural studies. The nation-wide State of Cable survey tracks the service, programming and technology attitudes and behavior of cable/satellite subscribers and non-subscribers. It provides crucial insights for programmers, marketers and advertisers on the TV, broadband and mobile video consumption of Black, Hispanic, Asian, and international/global consumers, as well as young millennials. This is THE definitive study about consumers and the pay TV business, often imitated and never replicated. This annual study is a "must read," providing tracking and analysis of current and emerging issues and trends in the delivery of programming and technology to the home.

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