Audiobooks in America: Trends and Market Details 2012

Published by: Simba Information - Reports

Published: Dec. 7, 2011 - 200 Pages

Table of Contents

Table of Contents

Methodology

Chapter 1: Introduction

Introduction

Table 1.1: Overview of Book Purchasing Population (U.S. Adults): Audiobook Buyers

Table 1.2: Overview of Book Purchasing Population (U.S. Adults): Audiobook Buyers, Fall 2007- Spring 2011

Chapter 2: Demographics of the Audiobook Buyer

Gender

Age Group

Race/Ethnicity

Geographic Region

Educational Attainment

Employment Status

Designated Market Areas (DMAs)

Employed Adults in Household

Household Income

Marital Status

People in Household and Adults in Household

Children in the Household

Age of Children in the Household

Type of Residence

Table 2.1: Overview of Audiobook Purchasing Population (U.S. Adults): Breakdown by Gender

Table 2.2: Overview of Audiobook Purchasing Population (U.S. Adults): Breakdown by Age

Table 2.3: Overview of Audiobook Purchasing Population (U.S. Adults): Breakdown by Race

Table 2.4: Overview of Audiobook Purchasing Population (U.S. Adults): Breakdown by Region

Table 2.5: Overview of Audiobook Purchasing Population (U.S. Adults): Breakdown by Education Level Attained

Table 2.6: Overview of Audiobook Purchasing Population (U.S. Adults): Breakdown by Employment Status

Table 2.7: Overview of Audiobook Purchasing Population (U.S. Adults): Breakdown by DMAs

Table 2.8: Overview of Audiobook Purchasing Population (U.S. Adults): Breakdown by Employmed Adults in Household

Table 2.9: Overview of Audiobook Purchasing Population (U.S. Adults): Breakdown by Household Income

Table 2.10: Overview of Audiobook Purchasing Population (U.S. Adults): Breakdown by Marital Status

Table 2.11: Overview of Audiobook Purchasing Population (U.S. Adults): Breakdown by No. of People in Household

Table 2.12: Overview of Audiobook Purchasing Population (U.S. Adults): Breakdown by No. of Adults in Household

Table 2.13: Overview of Audiobook Purchasing Population (U.S. Adults): Breakdown by No. of Children in Household

Table 2.14: Overview of Audiobook Purchasing Population (U.S. Adults): Breakdown by Age of Children in Household

Table 2.15: Overview of Audiobook Purchasing Population (U.S. Adults): Breakdown by Type of Residence

Chapter 3: Format, Purchasing and Retailing Trends

The Adoption Trend of Digital Audio

Audio Consumers and Other Book Purchasing Habits

Retailing Trends

Table 3.1: Downloaded Audiobooks Compared to Physical Audiobooks (July 2009-July 2011

Table 3.2: Net Sales of Audiobooks

Table 3.3: Overview of Book Purchasing Population (U.S. Adults): Types of Books Purchased

Table 3.4: Overview of Book Purchasing Population (U.S. Adults): No. of Audio Titles Purchased in Last 12 Months

Table 3.5: Overview of Book Purchasing Population (U.S. Adults): No. of Hardcover Titles Purchased in Last 12 Months

Table 3.6: Overview of Book Purchasing Population (U.S. Adults): No. of Paperback Titles Purchased in Last 12 Months

Table 3.7: Overview of Book Purchasing Population (U.S. Adults): Multiple Book Buyers

Table 3.8: Audiobook Performance on Compact Disc in the Last 12 Months at Your Store

Table 3.9: Audiobook Performance on Cassette in the Last 12 Months at Your Store

Table 3.10: Overview of Book Purchasing Population (U.S. Adults): Retail Locations

Table 3.11: Overview of Book Purchasing Population (U.S. Adults): Audiobook Buyers: Books Bought as Gifts

Chapter 4: Overview of Audio Population: Psychographic Details

Involvement with Social Media

Audiobook Buyers Involvement with Other Media

Audiobook Buyers and the Internet

Audiobook Buyers and High Tech

Audiobook Buyers and Cell Phones

Shopping and Consumer Behavior

Audiobook Buyers and Receptivity to Advertising

Audiobook Buyers and Automobiles

Audiobook Buyers and Other Travel

Looking Ahead

Table 4.1: Overview of Book Purchasing Population: General Attitudes: Any Agree

Table 4.2: Overview of Book Purchasing Population: Psychographic Scale: Health and Image Leader

Table 4.3: Overview of Book Purchasing Population: Involvement with Social Media: Any Agree

Table 4.4: Overview of Book Purchasing Population: Psychographic Scale: Newspaper and Radio Involvement

Table 4.5: Overview of Book Purchasing Population: Psychographics Scale: Television and Magazine Involvement

Table 4.6: Overview of Book Purchasing Population Internet Life: Any Agree

Table 4.7: Overview of Book Purchasing Population: Psychographic Scale: Internet Activity

Table 4.8: Overview of Book Purchasing Population: Psychographic Scale: News Seeking

Table 4.9: Overview of Book Purchasing Population: Psychographic Scale: Research/Information Gathering

Table 4.10: Overview of Book Purchasing Population: High Tech: Any Agree

Table 4.11: Overview of Book Purchasing Population: Psychographic Scale: Early Adopter

Table 4.12: Overview of Book Purchasing Population: Psychographic Scale: Tech Shy

Table 4.13: Overview of Book Purchasing Population Cell Phones: Any Agree

Table 4.14: Overview of Book Purchasing Population: Psychographic Scale: Traditional Mobile Use

Table 4.15: Overview of Book Purchasing Population: Psychographic Scale: Focus on Mobile Features

Table 4.16: Overview of Book Purchasing Population Shopping Behavior: Any Agree

Table 4.17: Overview of Book Purchasing Population Shopping and Consumer Products: Any Agree

Table 4.18: Overview of Book Purchasing Population Advertising: Any Agree

Table 4.19: Overview of Book Purchasing Population: Psychographic Scale: Advertising Receptivity

Table 4.20: Overview of Book Purchasing Population: Psychographic Scale: Advertising Negativity

Table 4.21: Overview of Book Purchasing Population Advertising - Attitudes on Product Placement: Strongly Agree

Table 4.22: Overview of Book Purchasing Population Advertising Outside the Home Noticed in the Past 30 Days

Table 4.23: Overview of Book Purchasing Population Opinions About Automobiles: Strongly Agree

Table 4.24: Overview of Book Purchasing Population Travel: Strongly Agree

Table 4.25: Overview of Book Purchasing Population Economic Outlook: Better/Worse Off Now vs. 12 Months Ago

Table 4.26: Overview of Book Purchasing Population: Psychographic Scale: Financially Better/Worse for Next 12 Months

Table 4.27: Overview of Book Purchasing Population: Psychographic Scale: Outlook on American Economy

Chapter 5: Conclusions

Abstract

This report also uncovers audiobook buyers' thoughts, tendencies, media habits, Internet habits, shopping behaviors, technology influences and more as compared to book buyers and the general population. Audiobooks in America: Trends and Market Details 2012 provides a definitive picture of the buyers audiobook publishers need to be targeting.

If you have a stake in the future of the audio market, you can't afford to be without this resource.

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