China's CMMB Market Update: Subsidies from China Mobile Activate the CMMB Market

Published by: In-Stat

Published: Jun. 23, 2010 - 8 Pages


Table of Contents


In This Update

Introduction to Update

China’s CMMB Market Status Update

Network Update: CMMB Encryption Operation

Device Market Update: TD-CMMB Fast Growth Under Subsidies

Chipset Market Update: SIANO Climbing Up Again

CMMB Content Update

Latest Market Trends

TD-CMMB Will Go to Low-End Consumers

PND Could Be a Dark Horse in Non-TD CMMB Devices

CMMB Forecast Update

List of Tables


Table 1. Mobile Phone Subscribers and Other CMMB Device Subscribers, 2009-2014 (In Millions)

List of Figures


Figure 1. CMMB Chipset Vendor Breakdown, 4Q09

Figure 2. CMMB Receiving Chipset Revenue Forecast, 2009-2014 (US$ in Millions)

Abstract

On January 28, 2010, China Broadcasting Corporation (CBC) commercialized the China Mobile Multimedia Broadcasting (CMMB) network. The CMMB signals have been broadcast in 301 cities with coverage to 500 million people, making CBC the operator of the largest mobile multimedia broadcasting network in the world. But for all these cities, the problem of indoor coverage still exists. We believe that CBC will begin to resolve this problem in the near future, but the construction process could last a long time because improving indoor coverage will require an investment 10 times greater than the investment for outdoor coverage.

This report includes a network update, a CMMB device market update, and a CMMB chipset update. Also included is a discussion on the market trends and an updated forecast for:
  • CMMB mobile phones and subscribers
  • Other CMMB devices and subscribers
  • CMMB receiving chipset revenue.


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