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U.S. Protein Ingredient MarketsPublished by: Frost & Sullivan Published: Sep. 1, 2000 Table of Contents
AbstractHealth Claim Increases Rivalry Between Plant and Animal Protein Manufacturers Challenge IdentificationPlant protein manufacturers will increase their market share over the animal protein industry because of government rulings favoring soy proteins. The Food and Drug Administration's (FDA) announcement suggesting soy proteins reduce the risk of coronary heart disease will impact this market significantly. Soy protein manufacturers can label their products as health-friendly. This Frost & Sullivan report offers market forecasts relating to drivers, restraints, and challenges in the U.S. protein ingredient industry. The report analyzes both the plant and animal protein segments. It is a perfect resource for companies that want to take advantage of key market opportunities. Health Benefits of Whey Proteins Not Well Publicized The general public knows little about the health benefits of whey proteins because they have not been well publicized. Those participants in this segment who can educate consumers about the benefits of whey proteins can increase their market share. "Whey proteins are unique because they boost the level of glutathione in cells," states the author of this report. "High levels of glutathione have also been correlated with increased immunity." The whey proteins industry, however, lacks a variety of product types. Although relatively large numbers of whey proteins are manufactured, sup-plies are limited in different applications. The firms that can provide slight differences in product type have become the sole suppliers of a particular whey protein ingredient, and many firms are having difficulty meeting demand. Increased Demand for Nutraceuticals is Driving the Protein Market Increased awareness among consumers drives the demand for nutraceuticals. These substances are derived from foods that have medicinal benefits and supplement the diet with important nutrients. "Protein ingredients are ideal for nutraceutical applications because they contain some or all of the essential amino acids required for human consumption," states the author.
To be a leader in this market, companies must stay abreast of the prevailing
trends and competitive strategies. This report from Frost & Sullivan offers the
information necessary to reach the top.
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