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U.S. Protein Ingredient Markets

Published by: Frost & Sullivan

Published: Sep. 1, 2000


Table of Contents



  • Introducing the Market Engineering Consulting Report

    • Overview

  • Executive Summary

    • Introduction to theU.S. Protein Ingredients Market
    • Summary of Major Findings

  • Market Engineering Research Methodology

    • Research Scope
    • Research Methodology
    • Market EngineeringForecasting Methodology
    • Glossary of Terms

  • Industry Challenges

    • Identification of Challenges Facing the Protein Ingredients Industry

  • Market Engineering Measurement Analysis of the Total U.S. Protein Ingredients Industry

    • Introduction
    • Market EngineeringResearch Measurement System

  • Market Engineering Research for the U.S. Plant Proteins Market 1996-2006

    • Total Market Segment Analysis
    • Strategic Analysis andForecasts of the Soy proteins Market
    • Strategic Analysis and Forecasts of the Wheat Gluten Market

  • Market Engineering Research for theU.S. Animal Proteins Market 1996-2006

    • Total Market Segment Analysis
    • Strategic Analysis andForecasts of the Milk Proteins Market
    • Strategic Analysis and Forecastsof the Dried Egg Whites Market
    • Strategic Analysis andForecasts of the Gelatin Market

  • Market Engineering Strategy

    • What Is Market Engineering Strategy?
    • Market EngineeringStrategic Recommendations

  • Market Engineering Planning

    • Integrating Market Engineering into the Business Planning Process

  • Implementation of Market Engineering

    • How to Implement MarketEngineering in a Company

  • Market Engineering Monitoring of the U.S. Protein Ingredients Market

    • Purpose of Market Engineering Monitoring

  • Market Engineering Awards for the U.S. Protein Ingredients Market

    • Frost & Sullivan's 2000 Market Engineering Awards
    • Market Engineering Awards

  • Database of Key Industry Participants

    • Market Participants
    • Trade Associations

  • Market Engineering Supplement

    • Introduction
    • Strategic Significance of the Market Engineering Measurements
    • How to Improve the Market Engineering Strategy Development Process
    • How to Implement Market Engineering in a Company
    • How to Make the Most of ThisMarket Engineering Report
    • How to Design a SuccessfulMonitoring Program
    • Top Ten Critical Elements of aMarket Engineering Program
    • Strategic Recommendations forFurther Research


Abstract

Health Claim Increases Rivalry Between Plant and Animal Protein Manufacturers Challenge Identification

Plant protein manufacturers will increase their market share over the animal protein industry because of government rulings favoring soy proteins. The Food and Drug Administration's (FDA) announcement suggesting soy proteins reduce the risk of coronary heart disease will impact this market significantly. Soy protein manufacturers can label their products as health-friendly.

This Frost & Sullivan report offers market forecasts relating to drivers, restraints, and challenges in the U.S. protein ingredient industry. The report analyzes both the plant and animal protein segments. It is a perfect resource for companies that want to take advantage of key market opportunities.

Health Benefits of Whey Proteins Not Well Publicized

The general public knows little about the health benefits of whey proteins because they have not been well publicized. Those participants in this segment who can educate consumers about the benefits of whey proteins can increase their market share.

"Whey proteins are unique because they boost the level of glutathione in cells," states the author of this report. "High levels of glutathione have also been correlated with increased immunity."

The whey proteins industry, however, lacks a variety of product types. Although relatively large numbers of whey proteins are manufactured, sup-plies are limited in different applications. The firms that can provide slight differences in product type have become the sole suppliers of a particular whey protein ingredient, and many firms are having difficulty meeting demand.

Increased Demand for Nutraceuticals is Driving the Protein Market

Increased awareness among consumers drives the demand for nutraceuticals. These substances are derived from foods that have medicinal benefits and supplement the diet with important nutrients.

"Protein ingredients are ideal for nutraceutical applications because they contain some or all of the essential amino acids required for human consumption," states the author.

To be a leader in this market, companies must stay abreast of the prevailing trends and competitive strategies. This report from Frost & Sullivan offers the information necessary to reach the top.

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