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Remote Payment Will Lead China's Mobile Payment Market, Local Payment Will Follow

Published by: In-Stat

Published: Sep. 1, 2009 - 43 Pages


Table of Contents


Executive Summary

Mobile Payment Market Overview

Types of Mobile Payment

Local Payment

Remote Payment

Development of Mobile Payment in China

Mobile Payment Models Development Path

Market Size

Mobile Payment Market Value Chain and Business Models

Value Chain Analysis

Payment With Non-SIM Card-Based NFC Mobile Phone

Payment With SIM Card-Based Payment Mobile Phone

Mobile Phone Number-Bundled Bank Account Payment

Mobile Online Bank Card Payment

Rechargeable Card Payment

SMS Phone Charge Payment

Business Models of Mobile Payment Platform Providers

Who Will Dominate China’s Mobile Payment Market?

Telecom Operator Strategies in Mobile Payment Market

China Mobile

China Unicom

China Telecom

Mobile Payment Consumer Survey

Current Users

Usage Patterns

Most Popular Payment Methods

Preferred Payment Accounts and Platforms

Non-Users

Awareness of Mobile Payment

Acceptance of Mobile Payment

Preferred Payment

Conclusions

Respondent Profiles

Development Trends in China’s Mobile Payment Market

Local Payment

Drivers

Barriers

Remote Payment

Drivers

Barriers

Market Forecasts

Company Profiles

UMPay

Alipay

Lianlian

Smartpay

Methodology

List of Table


Table 1. Respondent Profiles

List of Figures


Figure 1. China’s Mobile Payment User Forecast, 2009-2013 (in Millions)

Figure 2. China’s Mobile Payment Market Transaction Value Forecast, 2009-2013 (US$ in Billions)

Figure 3. Nokia 6313i NFC Mobile Phone

Figure 4. Types of Mobile Payment Services

Figure 5. Mobile Payment Models Development Path

Figure 6. China’s Mobile Payment Users, 2006-2008 (in Millions)

Figure 7. China’s Mobile Payment Market Transaction Value, 2006-2008 (US$ in Billions)

Figure 8. China’s Payment Platform Provider Revenue, 2006-2008 (US$ in Millions)

Figure 9. Value Chain Structure of Payment With Non-SIM Card-Based NFC Mobile Phone

Figure 10. Value Chain Structure of Payment With SIM Card-Based Payment Mobile Phone

Figure 11. Value Chain Structure of Mobile Phone Number-Bundled Bank Account Payment

Figure 12. Value Chain Structure of Mobile Online Bank Card Payment

Figure 13. Value Chain Structure of Rechargeable Card Payment

Figure 14. Value Chain Structure of SMS Phone Charge Payment

Figure 15. Mobile Payment Platform Providers Revenue Sources

Figure 16. Most Popular Uses of Mobile Payment (Multiple Answers Allowed)

Figure 17. Times Used Per Month

Figure 18. Transaction Value per Payment

Figure 19. Most Popular Payment Methods

Figure 20. Reasons for Use (Multiple Answers Allowed)

Figure 21. Most Commonly Used Payment Accounts

Figure 22. Preferred Payment Platforms

Figure 23. Awareness of Mobile Payment

Figure 24. Reasons for Not Using Mobile Payment (Multiple Answers Allowed)

Figure 25. Non-User Willingness to Use Mobile Payment

Figure 26. Preferred Non-User Usage Types (Multiple Answers Allowed, Base: Respondents Interested in Mobile Payment)

Figure 27. Preferred Non-User Payment Types (Base: Respondents Interested in Mobile Payment)

Figure 28. Preferred Non-User Payment Accounts (Base: Respondents Interested in Mobile Payment)

Figure 29. Preferred Non-User Payment Platforms (Base: Respondents Interested in Mobile Payment)

Figure 30. China’s Mobile Payment User Forecast, 2009-2013 (in Millions)

Figure 31. Mobile Payment Transaction Value Forecast, 2009-2013 (US$ in Billions)

Figure 32. UMPay’s “Mobile Wallet” Client Software

Abstract

Payment functions in mobile phones have already become a kind of fundamental technology. Using payment functions, a mobile phone can become a digital wallet containing various forms of money, including debit card, credit card, rechargeable card, coupon, and discount card.

Mobile payment services in China are generally in the initial phase, with usage limited to mobile phone charges and mobile application purchases. Other types of mobile payment, such as NFC mobile phone payment and online payments of the kind used in mobile e-commerce, remain in the trial phase. However, drivers from both the supply side and the demand side are strong enough to drive growth. In addition, industry players in China have recognized the potential growth of the mobile payment market and are beginning to get more actively involved.

To provide these players with a deeper understanding of the mobile payment market, In-Stat generated this report, which clarifies the various kinds of mobile payment services and the ways in which they are used, analyzes business models and potential market structures, and provides forecasts for the market sizes of the different types of mobile payment services in China.

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