Asian Animation Industry: Strategies, Trends and Opportunities

Published by: Digital Vector

Published: Aug. 1, 2009 - 422 Pages

Table of Contents

Introduction

Animation in Asian Societies

Establishment of Local Animation Industry

LOCAL CONTENT PRODUCTIONS

SUCCESSFUL BUSINESS MODELS

Influence of Foreign Animation Styles

POPULARITY OF FOREIGN ANIMATION

Trends in Animation Outsourcing to Asia

ANIMATION OUTSOURCING IN CHINA

ANIMATION OUTSOURCING IN INDIA

ANIMATION OUTSOURCING IN SOUTH KOREA

ANIMATION OUTSOURCING IN PHILIPPINES

ANIMATION OUTSOURCING IN TAIWAN

ANIMATION OUTSOURCING IN VIETNAM

Trend towards Co-Productions

CO-PRODUCTIONS IN JAPAN

CO-PRODUCTIONS IN CHINA

CO-PRODUCTIONS IN KOREA

CO-PRODUCTIONS IN INDIA

CO-PRODUCTIONS IN TAIWAN

CO-PRODUCTIONS IN PHILIPPINES

Controversies Surrounding Foreign Animation

PHILIPPINES

SINGAPORE

KOREA

MALAYSIA

INDONESIA

Animation Studios in Asia

India

Current State of the Industry

KEY TRENDS

CHALLENGES

Business Models of Animation Studios in India

REVENUE MODELS

COST STRUCTURE

CASE OF TOONZANIMATION INDIA’S IN-HOUSE ANIMATION PROJECT

CASE OF HANUMAN - INDIA’S FIRST FULLY INDIGENEOUS FEATURE FILM

Size of the Indian Animation Industry

RISING DOMESTIC DEMAND

STATISTICS ON ANIMATION STUDIOS IN INDIA

The Risks

Future Outlook

Strategies for Animation Studios in India

Animation Schools in India

Key Animation Studios in India

ACROPETAL ANIMEDIA LTD

COLOR CHIPS

COMPUDYNE WINFOSYSTEMS LTD

CREST COMMUNICATIONS

DQ ENTERTAINMENT

DIGIKORE DESIGNS

ESCOTOONZ

HEART ANIMATION

JADOO WORKS

MAYA ENTERTAINMENT

MEDIAWORKS

PAPRIKAAS ANIMATION STUDIOS

PENTAMEDIA

TOONZ ANIMATION INDIA

UTV TOONS

WONDERTOONS

ZEE INSTITUTE OF CREATIVE ARTS

China

Current State of the Industry

KEY TRENDS

CHALLENGES

DEMAND FOR LOCAL CONTENT

GOVERNMENT SUPPORT

MARKET OPPORTUNITY

Business Models of Animation Studios in China

REVENUE MODELS

COST STRUCTURE

CASE OF THRU THE MOEBIUS STRIP - THE FIRST CHINESE 3D ANIMATION MOVIE

Size of the Chinese Animation Industry

Statistics on Animation Studios in China

The Risks

Future Outlook

Strategies for Animation Studios in China

Animation Studios in China

SHANGHAI STARTS INFO-CREATION CORPORATION

BEIJING HONG YE ANIMATION CO.

SHANGHAI HONG QING TING ANIMATION PRODUCTION CO.

ANIMATION PRODUCTION DEPARTMENT OF CCTV

HONG YING UNIVERSE CO.

ANIMATION INSTITUTE, BEIJING BROADCASTING INSTITUTE

SHANGHAI YI LI MEI ANIMATION CO. LTD.

MORNING SUN ANIMATION GROUP

South Korea

Emergence of the Industry

Functioning of Korean Animation Studios

Changing Business Models

GOING BEYOND SUBCONTRACTING

INVESTMENTS BY INDUSTRIAL GROUPS

CHANGES IN INDUSTRY STRUCTURE

SUCCESS IN OTHER COUNTRIES

Current State of the Industry

GOVERNMENT SUPPORT

COLLABORATION WITH OVERSEAS PARTNERS

KEY TRENDS

LOCAL CONTENT

Challenges

Strategies for Korean Animation Studios

OVERSEAS MARKETING

Market Opportunity

SIZE OF THE KOREAN ANIMATION INDUSTRY

Statistics on Animation Studios in Korea

Future Outlook

Animation Schools in Korea

Animation Studios in Korea

ANI VILLAGE COMPANY LTD.

CHARACTER PLAN

DOOLYNARA

DR. MOVIE COMPANY

DONGWOO ANIMATION

HAHNSHIN CORPORATION

HANHO HEUNG-UP

HANHO HEUNG-UP

IMAGE PLUS

PLUS ONE ANIMATION

SAEROM ANIMATION

SEOL MOVIE

SUNWOO ENTERTAINMENT

Philippines

Current State of the Industry

KEY TRENDS

COMPETITION

INDUSTRY CAPACITY

BRAND BUILDING

GOVERNMENT SUPPORT

DEMAND FOR LOCAL CONTENT

Industry Recovery

Challenges

Animation Training Schools in Philippines

Statistics on Animation Studios in Philippines

Strategies for Philippine Animation Studios

Future Outlook

Animation Studios in Philippines

TOP DRAW ANIMATION

PHILIPPINE ANIMATION STUDIO INC.

Taiwan

Past the Turbulent Times

Current State of the Industry

KEY TRENDS

LOCAL CONTENT

COMPETITION

GOVERNMENT SUPPORT

COMPETITIVE ADVANTAGES

Challenges

Threats to Taiwan Animation Studios

INTERNAL THREATS

EXTERNAL THREATS

Animation Schools in Taiwan

Statistics on Animation Studios in Taiwan

Strategies for Animation Studios in Taiwan

Future Outlook

Animation Studios in Taiwan

Key Animation Studios in Taiwan

WANG FILM PRODUCTIONS

HONG YING UNIVERSE

CGCG INC.

LEADER ASIA PACIFIC CREATIVITY CENTER

Vietnam

Early Foreign Entrants into Vietnam

Key Trends

CAPABILITIES OF VIETNAMESE ANIMATORS

Challenges

Future Trends

Statistics on Animation Studios in Vietnam

Strategies for Animation Studios in Vietnam

Future Outlook

Japan

Key Trends

MARKET OVERVIEW

COLLABORATION BETWEEN JAPANESE AND OVERSEAS STUDIOS

OUTSOURCING TO OTHER COUNTRIES

Successful Business Models

Anime Exports

OVERSEAS INFLUENCE OF ANIME

Globally Successful Japanese Animes

THE POKEMON PHENOMENON

Japanese Anime Production Models

PROMINENCE OF 2D

RETAS - SOFTWARE FOR ANIME PRODUCTION

MANGA STUDIO - SOFTWARE FOR MANGA PRODUCTION

Challenges

Future Trends

Statistics on Animation Studios in Japan

Strategies for Japanese Animation Studios

Animation Studios in Japan

Thailand

Government Support

Industry Drivers

Challenges

Industry Opportunities

Strategies for Animation Studios in Thailand

Animation Studios in Thailand

Singapore

Industry Demand Triggers

Singapore Government Initiatives

Industry Drivers

Challenges

Strategies for Animation Studios in Singapore

Statistics on Animation Studios in Singapore

Animation Studios in Singapore

Animation Schools in Singapore

Malaysia

Government Support

Industry Drivers

Challenges

Industry Opportunities

Strategies for Animation Studios in Malaysia

Malaysia’s first 3D Animated Feature film

Statistics on Animation Studios in Malaysia

Animation Studios in Malaysia

Figures and Tables

FIGURE 1: COST-QUALITY MATRIX OF ANIMATION CONTENT IN ASIAN COUNTRIES

FIGURE 2: COMPARISON OF COST PROJECTIONS OF PRODUCING ONE EPISODE OF ANIMATION WORK IN ASIAN COUNTRIES

FIGURE 3: COMPARISON OF ANNUAL ANIMATION CONTENT OUTPUT IN ASIAN COUNTRIES

FIGURE 4: INDIA’S FIRST FULLY CEL-ANIMATED MUSIC VIDEO

FIGURE 5: TOONZANIMANTION’S IN-HOUSE PRODUCTIONS

FIGURE 6: HANUMAN THE MOVIE

TABLE 2: ANIMATION CONTENT DEMAND FORECAST - TV CHANNELS IN INDIA

TABLE 3: FORECAST OF ANIMATION CONTENT REQUIRED BY TV CHANNELS IN INDIA

FIGURE 7: SIZE OF INDIAN ANIMATION INDUSTRY

FIGURE 8: BREAK-UP OF INDIAN ANIMATION INDUSTRY BASED ON OUTPUT

FIGURE 9: COST PROJECTIONS OF PRODUCING ONE EPISODE OF ANIMATION WORK IN INDIA

TABLE 4: IN-HOUSE CONTENT DEVELOPED BY INDIAN ANIMATION STUDIOS

TABLE 5: INDIGENOUS ANIMATION MOVIES DEVELOPED IN INDIA

FIGURE 10: NUMBER OF ANIMATION STUDIOS IN INDIA

FIGURE 11: BREAK-UP OF ANIMATION STUDIOS IN INDIA BASED ON SIZE

FIGURE 12: BREAK-UP OF ANIMATION STUDIOS IN INDIA BASED ON CAPABILITIES

FIGURE 13: CLASSIFICATION OF ANIMATION STUDIOS IN INDIA BASED ON APPLICATIONS

FIGURE 14: NUMBER OF PEOPLE EMPLOYED IN THE INDIAN ANIMATION INDUSTRY

FIGURE 15: ANNUAL ANIMATION CONTENT OUTPUT OF INDIAN ANIMATION INDUSTRY

FIGURE 16: BREAK-UP OF ANNUAL ANIMATION CONTENT OUTPUT OF INDIAN ANIMATION INDUSTRY

TABLE 6: ANIMATION SCHOOLS IN INDIA

TABLE 7: INDIA’S LEADING ANIMATION STUDIOS

TABLE 8: IN-HOUSE CONTENT DEVELOPED BY CHINESE ANIMATION STUDIOS

FIGURE 17: SIZE OF CHINESE ANIMATION INDUSTRY

FIGURE 18: ANIMATION CONTENT DEMAND VS. SUPPLY FORECAST FOR THE CHINESE ANIMATION INDUSTRY

FIGURE 19: VALUE OF ANIMATION CONTENT DEMAND VS. SUPPLY FORECAST FOR THE CHINESE ANIMATION INDUSTRY

FIGURE 20: COST PROJECTIONS OF PRODUCING ONE EPISODE OF ANIMATION WORK IN CHINA

FIGURE 21: NUMBER OF ANIMATION STUDIOS IN CHINA

FIGURE 22: BREAK-UP OF ANIMATION STUDIOS IN CHINA BASED ON SIZE

FIGURE 23: CLASSIFICATION OF ANIMATION STUDIOS IN CHINA BASED ON CAPABILITIES

FIGURE 24: BREAK-UP OF ANIMATION STUDIOS IN CHINA BASED ON APPLICATIONS

FIGURE 25: NUMBER OF PEOPLE EMPLOYED IN THE CHINESE ANIMATION INDUSTRY

FIGURE 26: ANNUAL ANIMATION CONTENT OUTPUT OF CHINESE ANIMATION INDUSTRY

FIGURE 27: BREAK-UP OF ANNUAL ANIMATION CONTENT OUTPUT OF CHINESE ANIMATION INDUSTRY

TABLE 9: LIST OF ANIMATION SCHOOLS IN CHINA

TABLE 10: CHINA’S LEADING ANIMATION STUDIOS

TABLE 11:IN-HOUSE CONTENT DEVELOPED BY KOREAN ANIMATION STUDIOS

FIGURE 28: SIZE OF KOREAN ANIMATION INDUSTRY

FIGURE 29: KOREAN MARKET FOR ANIMATION-RELATED MERCHANDISE

FIGURE 30: NUMBER OF ANIMATION STUDIOS IN KOREA

FIGURE 31: BREAK-UP OF ANIMATION STUDIOS IN KOREA BASED ON SIZE

FIGURE 32: BREAK-UP OF ANIMATION STUDIOS IN KOREA BASED ON CAPABILITIES

FIGURE 33: BREAK-UP OF ANIMATION STUDIOS IN KOREA BASED ON APPLICATIONS

FIGURE 34: NUMBER OF PEOPLE EMPLOYED IN THE KOREAN ANIMATION INDUSTRY

FIGURE 35: COST PROJECTIONS OF PRODUCING ONE EPISODE OF ANIMATION WORK IN KOREA

FIGURE 36: ANNUAL ANIMATION CONTENT OUTPUT OF KOREAN ANIMATION INDUSTRY

FIGURE 37: BREAK-UP OF ANNUAL ANIMATION CONTENT OUTPUT OF KOREAN ANIMATION INDUSTRY

TABLE 12: ANIMATION SCHOOLS IN KOREA

TABLE 13: KOREA’S LEADING ANIMATION STUDIOS

TABLE 14: LEADING ANIMATION TRAINING SCHOOLS IN PHILIPPINES

FIGURE 38: NUMBER OF ANIMATION STUDIOS IN PHILIPPINES

FIGURE 39: BREAK-UP OF ANIMATION STUDIOS IN PHILIPPINES BASED ON SIZE

FIGURE 40: CLASSIFICATION OF ANIMATION STUDIOS IN PHILIPPINES BASED ON CAPABILITIES

FIGURE 41: BREAK-UP OF ANIMATION STUDIOS IN PHILIPPINES BASED ON APPLICATIONS

FIGURE 42: NUMBER OF PEOPLE EMPLOYED IN THE PHILIPPINE ANIMATION INDUSTRY

FIGURE 43: COST PROJECTIONS OF PRODUCING ONE EPISODE OF ANIMATION WORK IN PHILIPPINES

FIGURE 44: ANNUAL ANIMATION CONTENT OUTPUT OF PHILIPPINE ANIMATION INDUSTRY

FIGURE 45: BREAK-UP OF ANNUAL ANIMATION CONTENT OUTPUT OF PHILIPPINES ANIMATION INDUSTRY

TABLE 15: LEADING ANIMATION STUDIOS IN PHILIPPINES

TABLE 16: ANIMATION SCHOOLS IN TAIWAN

FIGURE 46: NUMBER OF ANIMATION STUDIOS IN TAIWAN

FIGURE 47: BREAK-UP OF ANIMATION STUDIOS IN TAIWAN BASED ON SIZE

FIGURE 48: CLASSIFICATION OF ANIMATION STUDIOS IN TAIWAN BASED ON CAPABILITIES

FIGURE 49: BREAK-UP OF ANIMATION STUDIOS IN TAIWAN BASED ON APPLICATIONS

FIGURE 50: NUMBER OF PEOPLE EMPLOYED IN THE TAIWANESE ANIMATION INDUSTRY

FIGURE 51: COST PROJECTIONS OF PRODUCING ONE EPISODE OF ANIMATION WORK IN TAIWAN

FIGURE 52: ANNUAL ANIMATION CONTENT OUTPUT OF TAIWANESE ANIMATION INDUSTRY

FIGURE 53: BREAK-UP OF ANNUAL ANIMATION CONTENT OUTPUT OF TAIWAN ANIMATION INDUSTRY

TABLE 17: LEADING ANIMATION STUDIOS IN TAIWAN

FIGURE 54: NUMBER OF ANIMATION STUDIOS IN VIETNAM

FIGURE 55: BREAK-UP OF ANIMATION STUDIOS IN VIETNAM BASED ON SIZE

FIGURE 56: CLASSIFICATION OF ANIMATION STUDIOS IN VIETNAM BASED ON CAPABILITIES

FIGURE 57: BREAK-UP OF ANIMATION STUDIOS IN VIETNAM BASED ON APPLICATIONS

FIGURE 58: NUMBER OF PEOPLE EMPLOYED IN THE VIETNAMESE ANIMATION INDUSTRY

FIGURE 59: COST PROJECTIONS OF PRODUCING ONE EPISODE OF ANIMATION WORK IN VIETNAM

FIGURE 60: ANNUAL ANIMATION CONTENT OUTPUT OF VIETNAMESE ANIMATION INDUSTRY

FIGURE 61: BREAK-UP OF ANNUAL ANIMATION CONTENT OUTPUT OF VIETNAMESE ANIMATION INDUSTRY

FIGURE 62: NUMBER OF ANIMATION STUDIOS IN JAPAN

FIGURE 63: BREAK-UP OF ANIMATION STUDIOS IN JAPAN BASED ON SIZE

FIGURE 64: CLASSIFICATION OF ANIMATION STUDIOS IN JAPAN BASED ON CAPABILITIES

FIGURE 65: BREAK-UP OF ANIMATION STUDIOS IN JAPAN BASED ON APPLICATIONS

FIGURE 66: NUMBER OF PEOPLE EMPLOYED IN THE JAPANESE ANIMATION INDUSTRY

FIGURE 67: COST PROJECTIONS OF PRODUCING ONE EPISODE OF ANIMATION WORK IN JAPAN

FIGURE 68: ANNUAL ANIMATION CONTENT OUTPUT OF JAPANESE ANIMATION INDUSTRY

FIGURE 61: BREAK-UP OF ANNUAL ANIMATION CONTENT OUTPUT OF JAPANESE ANIMATION INDUSTRY

TABLE 18: LEADING ANIMATION STUDIOS IN JAPAN

FIGURE 69: NUMBER OF ANIMATION STUDIOS IN THAILAND

FIGURE 70: BREAK-UP OF ANIMATION STUDIOS IN THAILAND BASED ON SIZE

FIGURE 71: BREAK-UP OF ANIMATION STUDIOS IN THAILAND BASED ON CAPABILITIES

FIGURE 72: CLASSIFICATION OF ANIMATION STUDIOS IN THAILAND BASED ON APPLICATIONS

FIGURE 73: NUMBER OF PEOPLE EMPLOYED IN THE THAILAND ANIMATION INDUSTRY

FIGURE 74: COST PROJECTIONS OF PRODUCING ONE EPISODE OF ANIMATION WORK IN THAILAND

FIGURE 75: ANNUAL ANIMATION CONTENT OUTPUT OF THAILAND ANIMATION INDUSTRY

FIGURE 76: BREAK-UP OF ANNUAL ANIMATION CONTENT OUTPUT OF THAILAND ANIMATION INDUSTRY

TABLE 19: SINGAPORE’S HOMEGROWN ANIMATION CONTENT

FIGURE 77: NUMBER OF ANIMATION STUDIOS IN SINGAPORE

FIGURE 78: BREAK-UP OF ANIMATION STUDIOS IN SINGAPORE BASED ON SIZE

FIGURE 79: BREAK-UP OF ANIMATION STUDIOS IN SINGAPORE BASED ON CAPABILITIES

FIGURE 80: CLASSIFICATION OF ANIMATION STUDIOS IN SINGAPORE BASED ON APPLICATIONS

FIGURE 81: NUMBER OF PEOPLE EMPLOYED IN THE SINGAPORE ANIMATION INDUSTRY

FIGURE 82: COST PROJECTIONS OF PRODUCING ONE EPISODE OF ANIMATION WORK IN SINGAPORE

FIGURE 83: ANNUAL ANIMATION CONTENT OUTPUT OF SINGAPORE ANIMATION INDUSTRY

FIGURE 84: BREAK-UP OF ANNUAL ANIMATION CONTENT OUTPUT OF SINGAPORE ANIMATION INDUSTRY

TABLE 20: SINGAPORE’S LEADING ANIMATION STUDIOS

TABLE 20: ANIMATION SCHOOLS IN SINGAPORE

TABLE 21: MALAYSIA’S HOME GROWN ANIMATION CONTENT

FIGURE 4: MALAYSIA’S FIRST 3D ANIMATED FEATURE FILM

FIGURE 77: NUMBER OF ANIMATION STUDIOS IN MALAYSIA

FIGURE 78: BREAK-UP OF ANIMATION STUDIOS IN MALAYSIA BASED ON SIZE

FIGURE 79: BREAK-UP OF ANIMATION STUDIOS IN MALAYSIA BASED ON CAPABILITIES

FIGURE 80: CLASSIFICATION OF ANIMATION STUDIOS IN MALAYSIA BASED ON APPLICATIONS

FIGURE 81: NUMBER OF PEOPLE EMPLOYED IN THE MALAYSIAN ANIMATION INDUSTRY

FIGURE 82: COST PROJECTIONS OF PRODUCING ONE EPISODE OF ANIMATION WORK IN MALAYSIA

FIGURE 83: ANNUAL ANIMATION CONTENT OUTPUT OF MALAYSIAN ANIMATION INDUSTRY

FIGURE 84: BREAK-UP OF ANNUAL ANIMATION CONTENT OUTPUT OF MALAYSIAN ANIMATION INDUSTRY

TABLE 22: MALAYSIA’S LEADING ANIMATION STUDIOS

Abstract

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