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PIN vs. Signature Authorization

Published by: Auriemma Consulting Group

Published: Jun. 27, 2008 - 25 Pages


Table of Contents


1. A Note to Readers

1a. Methodology

1b. Introduction

2. Highlights from Study

2a. Executive Summary

3. Part 1: Debit Card Behavior, Usage, and Habits

3a. Debit Card Uses Remain Relatively Unchanged Since 2006

3b. Sharing PINs for Different Accounts

3c. Which PINs and Passwords Are Kept Secret?

4. Part 2: Transaction Authorization Security Perceptions and Opinions

4a. PIN-Approved Purchases Do Not Affect Purchase Behavior

4b. Is PIN Preferred to the Signature?

4c. PIN-Authorized Online Purchases

4d. Online Debit Purchases With PIN Considered Only Somewhat Secure

5. Part 3: The Future of PIN

5a. Increasing the Number of Digits of the PIN to 5?

5b. How About 6-Digit PINS Debit Cards?

5c. PIN vs. Signature

5d. The Trade-Off Value of Signature Security vs. Debit Rewards

6. Part 4: Beyond Signature and PIN

7. Purchase Authorization Methods

8. Future Predictions

9. Research Management

Abstract

John Shepherd-Baron, more than 40 years ago, was wondering how banks could easily disburse cash. Looking at candy vending machines, he thought of the idea of bringing the bank to remote locations using the Automatic Teller Machine (ATM)—unmanned, automated, and, most importantly, cost effective.

Interestingly, an early prototype of the ATM used 6-digit Personal Identification Numbers (PIN)—Mr. Shepherd-Baron’s research led him to conclude that a 6-digit PIN was both secure and easy to remember. Yet, his wife preferred 4 digits. Presumably, Mr. Shepherd-Baron was an attentive spouse because today, we use 4-digit PINs almost universally to authorize financial transactions.

With the introduction of PIN terminals at more checkouts in the U.S., we may use more “chip-and-pin” authorizations at points of sale following the method prevalent in Europe and Asia. This technology requires a user to enter a PIN number while a chip embedded in their card is being read by a terminal.

With more widespread usage of PIN numbers across the nation (at ATMs, online, on the phone, and point of sale), we wonder what consumers are thinking about their personal security, habits, and behaviors regarding purchase authorization. We also wonder to what extent PIN replaces signature authorization. Moreover, what is the future of purchase authorization?

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