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Transforming Anywhere

Published by: Yankee Group

Published: Jan. 1, 2009 - 16 Pages


Table of Contents


I. Introduction

II. Understanding Consumer Motivation

III. A Vision of Anywhere

Consumer Experiences Will Be Transformed

Relationships Between Anywhere Network Builders and End Users Will Change

The Industry Landscape Will Restructure

IV. Fragmented Experiences Today

Anywhere Is a Series of Islands

Consumers Have Built Their Own Bridges

V. Anywhere Building Blocks

Ubiquity Is the Cornerstone of Anywhere

Anywhere Demands Immediacy

Anywhere Experiences Are Personal

Anywhere Leverages Context

Communities Underpin Great Anywhere Experiences

VI. Network Builders Can Make It Happen

Remove Major Barriers to Anywhere

Master a New Innovation Model

Embrace New Business Models

VII. Conclusions

VIII. Further Reading

Abstract

Anywhere will transform consumers’ lives, offering unprecedented levels of interaction between individuals and within communities. However for Anywhere to be fully realized, network builders must master new service innovation models and pursue alternative monetization strategies.

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