The Future of Print Focus Group Series: How Generation Y Processes Documents at Home and in Their Personal Lives

Published by: IDC

Published: Dec. 24, 2008 - 10 Pages

Table of Contents

Abstract

This IDC study focuses on the use of paper-based and electronic-based documents by Generation Y in the home. The attitudes revealed in this study provide a snapshot on how this particular demographic integrates printing in the home.

"Generation Y is currently inclined to forego the use of hardcopy devices in their personal lives. The primary inhibitors to using this equipment in the home revolve around aftermarket costs and environmental sensitivity. However, IDC believes that if hardcopy vendors can show significant improvements in these two key areas, the consumer print market can continue to find opportunities, even within a segment that is seeking to be less paper dependent," says Akia Ramsay, research analyst, U.S. Hardcopy Peripherals.

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