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5 Key Trends in Kids’Nutrition 2009

Published by: New Nutrition Business

Published: Jun. 1, 2008 - 40 Pages


Table of Contents


Introduction

Key Trends

Key Trend 1: ‘Free from’ and ‘natural’ is the standard for kids’ food

Key Trend 2: Immunity: what parents want most

Key Trend 3: Consumers want omega-3 “naturally” or from an “expert brand”

Key Trend 4: Healthy snacking

Key Trend 5: Make parents’ lives easier in tough times

Charts

Chart 1: China, parents have a problem getting children to eat healthily

Chart 2: Germany, infl uences on trying a new brand for children

Chart 3: Parental concerns when shopping for your kids, US

Chart 4: Top 5 parental health concerns, China

Chart 5: Globally, parents have a problem getting children to eat healthily

Abstract

In this report we set out, as we do each year at this time, what we believe are the key trends that are shaping the kids’ nutritional market and will go on shaping it over the years ahead. We have derived our insights from four years of dedicated research in the area of kids’ nutrition, much of which has been in connection with Kids Nutrition Report - the only industry publication dedicated to this important area - and some of which has arisen from consultancy work for our clients around the world. We believe that we are better placed than anyone else to have an accurate view of what are the key trends and success factors.

It’s our mission at Kids Nutrition Report to help our readers navigate their way through the mass of information - and misinformation - around the business of healthy products for children. The aim of the 50 or so case studies that we publish each year is to help our readers understand what works and what doesn’t work and how they can apply these lessons to their own business. Our kid-specific research is also supported by the fact that we have a unique worldwide focus on adult nutrition. Since 1995 we have been researching, analysing, explaining and forecasting the business of nutrition, conducting around 350 interviews a year with industry executives worldwide, most of which is published in New Nutrition Business.

The Five Key Trends on which we focus this year are:
  • Key Trend 1: ‘Free-from’ and ‘natural’
  • Key Trend 2: Immunity - what parents want most
  • Key Trend 3: Omega-3 ‘naturally’ or from an ‘expert brand’
  • Key Trend 4: Healthy snacking
  • Key Trend 5: Make parents’ lives easier in tough times


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