Women’s Health in Food and Drinks: Future functional ingredients and innovations

Published by: Business Insights

Published: Aug. 1, 2008 - 156 Pages

Table of Contents

Women’s Health in Food and Drinks

Executive Summary

The functional food and drinks market for women

Weight control and beauty

Menopause and bone health

Pregnancy and urogenital

Chapter 1 The functional food and drinks market for women

Summary

Introduction

Advertising to women - beyond the stereotypes

Women-specific products

NPD in healthy food and drinks for women

By category

By region

Conclusions

Chapter 2 Weight control and beauty

Summary

Introduction

Market overview

Cosmeceuticals - beauty from the inside

Food - beauty from the outside

Market analysis

Beauty

Weight management

New product innovations

Beauty drinks from around the globe

The re-emergence of water as a functional beverage

Penta water

Water can quench more than thirst

Lightfull satiety smoothie

Danone: the cultural differences of appetite

Conclusions

Up and coming functional ingredients

The beauty of red

Apples

Pectin a new satiety enhancer

PinnoThin

Soy boosts bone health and insulin

Market opportunities

Chapter 3 Menopause and bone health

Summary

Introduction

Market overview

New nutraceutical to bring clarity to the menopause category

Novel applications for an old beverage

Global health summit says HRT safe

Market analysis

Menopause

Osteoporosis

Sales of bone health products

NPD

New product innovations

Calcium

Collagen

Black cohosh

Matrix ingredients

Fortified chocolate for PMS

Up and coming functional ingredients

Vitamin K

Blueberries

Rosehip

The potential dangers of product claims

Lignans

Isoflavones

Market opportunities

Chapter 4 Pregnancy and urogenital

Summary

Introduction

Market overview

UK government backs pregnancy diet

Cut caffeine for a healthy pregnancy

Supplements bolster baby weight

Pregnant women are vitamin deficient despite government guidance

Iron deficiency

Folate deficiency

Omega-3 deficiency danger

Market analysis

Cranberry

Folate

New product innovations

Lallemand launches functional cranberry chews

Luna

Dark fruits

Food Doctor hopes for a rise from the bread market

ProViva

Belly Bar

Eisai re-launch targets pregnant women

Yo Mommy

Up and coming functional ingredients

Horseradish

Vitamins

Probiotics

Ginger

Vitamin B6

Folate

Market opportunities

Index

References

List of Figures

Figure 1.1: You range of dairy products from Tara Dairy Ltd

Figure 1.2: Lifetime Body Smart for Women from Lifeline Foods

Figure 1.3: Percentage of healthy food and drinks launches targeted at women as a share of total food and drinks launched, 2005-2008

Figure 1.4: Percentage of healthy women-specific food and drinks launched, by category, 2005- 2008

Figure 1.5: Percentage of healthy women-specific food and drinks launched, by region, 2005- 2008

Figure 2.6: Neobeauty from Wimm-Bill-Dann

Figure 2.7: Biosynergy’s 'beauty from within' beverage

Figure 2.8: Beauty beverage from Works With Water

Figure 2.9: Sip from Inside out Beauty

Figure 2.10: Penta’s functional water

Figure 2.11: Gerolsteiner’s Linée satiety water

Figure 2.12: Lightfull Satiety Smoothie from Lightfull foods Inc

Figure 2.13: Danone’s Light and Fit Crave Control yogurt

Figure 2.14: 2b Beauty Yogurt from Nestlé Japan

Figure 2.15: RDA Organic Drink - fortified with Evesse apple extract

Figure 3.16: Percentage of healthy food and drinks for women, by trend, 2005-2007

Figure 3.17: Contrex mineral water fortified with calcium

Figure 3.18: Contrex website with the tagline mon partenaire minceur (my partner in thinness)

Figure 3.19: Tropicana Essentials orange juice, fortified with calcium for women

Figure 3.20: Calcium fortified chewing gum from Amerifit Nutrition Inc

Figure 3.21: Collagen based yogurt from Kaiku

Figure 3.22: Tahiti Trader Bio-Noni fortified with black cohosh for menopause

Figure 3.23: Chorley Health Food Store’ Femal Pollen Pistil Extract

Figure 3.24: Jamieson Laboratories PMS Support chocolate bars

Figure 3.25: Fonterra Brands Anlene vitamin K fortification

Figure 3.26: Anlene concentrate with women focused branding

Figure 3.27: TrueBlue blueberry juice

Figure 3.28: Litozin joint health supplement from Hyben-Vital International

Figure 3.29: HMRLignan from Linnea

Figure 3.30: Effisoy made with Aglymax by FermaHealth

Figure 4.31: Anmum Materna from Vinamilk JSC

Figure 4.32: Percentage share of food and drinks launched that contain cranberry, 2005-2008

Figure 4.33: Percentage share of cranberry food and drinks launched, by region, 2005-2008

Figure 4.34: Percentage share of food and drinks launched that contain folate, 2005-2008

Figure 4.35: Percentage share of folate food and drinks launched, by region,

Figure 4.36: Luna Cocktail de Cranberry by Vitgermine

Figure 4.37: Luna bars from Vitagermaine

Figure 4.38: Nectar Blueberry beverage from the Natural Tea Company

Figure 4.39: Food Doctor for Women: folic acid enriched bread

Figure 4.40: ProViva Female from Skånemejerier

Figure 4.41: Belly Bar from Nutrabella

Figure 4.42: Eisai BB fatigue drink

Figure 4.43: Stonyfield Farm’s Yo Mommy yogurt

Figure 4.44: Miko Frusi Creme Glacee au Yaourt from Nestlé

Figure 4.45: Nutricion De Vida biscuits

Figure 4.46: Morinaga Peptide Milk E O-ka-san from Morinaga Milk Industry

List of Tables

Table 1.1: Functional food and drinks market value, ($m), Europe and US, 2001-2006

Table 2.2: Oral beauty supplements market value, ($m), Europe and US, 2001-2011

Table 2.3: Oral beauty supplements market value by category, ($m), Europe and US, 2001-2011

Table 2.4: Estimated prevalence of psoriasis across seven major markets, 2005

Table 2.5: Estimated prevalence of atopic dermatitis across seven major markets, 2005

Table 2.6: Proportion of women concerned about different body issues by age, Europe and the US, 2006

Table 2.7: Aspects of physical appearance that women would most like to change, 2004: % of women aged 18-64 who would like to change each attribute

Table 2.8: Diet food and drinks market, ($m), Europe and US, 2006-2010

Table 2.9: Prevalence of obesity in the six major markets by age (000s), 2005

Table 2.10: Prevalence of overweight in the six major markets by age (000s), 2005

Table 3.11: HRT opinion at the first Global Summit on Menopause-Related Issues

Table 3.12: Forecast epidemiology of menopause across the seven major markets, 2005-2011

Table 3.13: Forecast epidemiology of hip fractures across the seven major markets, 2005-2012

Table 3.14: Bone health functional food and drinks market value ($m), 2001-2011

Table 3.15: Global breakdown of the global women’s health market by drug class, 2001-2005

Abstract

• Opportunities in weight loss. There are still many unexploited opportunities in the weight control and beauty categories. These include targeting demographics such as teenagers, and specific life-stages.
• Resurgence of calcium. Despite recent innovations, calcium will never re-emerge as a blockbuster in its own right until marketers can show consumers the significance of intake or deficiency. Some companies have utilized portable bone scanners for marketing purposes. Fonterra integrated this concept into company marketing and was highly successful in delivering a “bone health message” to the Asian market.
• UK government backs pregnancy diet. In late 2007 the UK’s Heath Secretary outlined plans for 2009 which will involve giving a one-off payment to women when 7 months pregnant. This initiative, known as the “Health Pregnancy Grant”, will also be combined with professional advice on how to maintain a balanced diet. It is clear that the link between dietary optimization during periods of growth and development is becoming more important.

• Identify future NPD opportunities using this reports epideomiology data of menopause, hip fracture rates, obesity and skin conditions within Europe, the US and Japan.
• Implement best-practice strategies using this reports case studies of current marketing and formulations of products from the leading innovative women’s health companies.
• Improve targeting and the effectiveness of your NPD strategies with this report’s analysis of Productscan data of healthy food and drinks products for women launched globally between 2005 and 2008. Includes analysis of products launched containing key ingredients such as cranberry and folate.
• Predict future market growth levels with this report's forecasts of sales of functional, bone health and diet food and drinks and oral beauty supplements to 2011.

• What are the primary purchase drivers for female-specific functional foods and beverages?
• Which products are making an impact within the 6 major categories of women’s health?
• What is the potential of iron fortification within the functional food and beverage market?
• Which products have the potential to provide an alternative to cranberry for urogenital health?
• What is the primary factor leading a resurgence in the popularity of folate in the Asia-Pacific markets?
• What are the key ingredients for relief and support in menopause?

• Current estimates indicate that over half of pregnant women in the world may have haemoglobin levels consistent with iron deficiency. In the US, 12% of all women aged 12 to 49 years were iron deficient in 1999-2000.
• In the year 2000 most of the 42m American women over the age of 50 were post-menopausal. That is equivalent to one out of every three American women. By 2011 it is estimated that over 40% of the US female population will be in a stage of menopause.
• Skin beauty is the fastest growing oral beauty supplements market within Europe. Between 2006 and 2011 the market will grow at a CAGR of 8.8%.
• Those foods and beverages that are successful are linking what women want in terms of being calorie conscious with decadence. The ease of use and the ability to transfer functionality into tasty and convenient foods is key.

About MarketResearch.com
MarketResearch.com is an online aggregator selling over 400,000 market research reports, company profiles and country profiles from over 720 research firms. Our reports will provide you with the critical business and competitive intelligence you need for strategic planning and marketing research. Coverage includes the US, UK, Europe, Asia and global markets.