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Young Adults and Financial Services

Published by: Jupiter Research Corporation

Published: Apr. 21, 2006 - 5 Pages


Table of Contents


Key Question - How do online young adults, ages 25 to 34, use the Internet for financial services?
Key Question - How can financial services firms reach online young adults and retain them as customers?


Abstract

Because of the breadth of Internet access and depth of Web savvy among online young adults, financial services firms have a rich vein to mine in marketing their products to this demographic group.


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