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Selling Travel to Seniors Online

Published by: Jupiter Research Corporation

Published: Jul. 20, 2006 - 5 Pages


Table of Contents


Key Question - How do seniors' travel frequency and purchases differ from those of the rest of the traveling population?
Key Question - How should online travel providers use their Web sites to effectively promote senior discount programs?


Abstract

Numerous online travel companies offer special rates to seniors. However, many providers are ineffectively promoting their programs to this growing and active segment.


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